10 Useful Books to Read on Digital Marketing
Using all the tools that you have available to you when it comes to improving your business is an important part of developing any brand. Having a good book about digital marketing to help you think of new and innovative ways to present yourselves to your audience can help increase sales and help you to better relate to your customers. The following are a few digital marketing book recommendations!
1. Traction by Gabriel Weinberg & Justin Mares
Traction by Gabriel Weinberg & Justin Mares is a fantastic novel that outlines the need for businesses to gain new customers. The authors refer to this process as Traction and describe the ways in which businesses and organisations can build up their customer base. Traction goes through 19 stages and strategies that businesses can implement to increase their customer base and help their businesses grow. For those brands and businesses out there that are looking to increase the number of clients that they have, this would be a great book to purchase! As far as a book about digital marketing, this is a great one to keep in your office!
2. Building A StoryBrand by Donald Miller
Storytelling can be a great way to promote your brand or the products and services that you sell and as Donald Miller describes in the novel Building A StoryBrand, using specific tactics when it comes to storytelling can help you to better market yourself. This book outlines a 7-part storytelling framework that is designed to help a business or organisation be more relatable to their audience, helping to improve the functioning of their business! The main concept of this notion is outlined by giving a clear and concise idea of who you are and what you do through telling stories that relate to your business or the products or services that you sell. This is a great book about digital marketing and can help brands think of new and innovative ways to present themselves to their audience.
3. Contagious by Jonah Berger
The words ‘gone viral’ have a new meaning in today’s modern age, and having a book about digital marketing that outlines how one can create ideas and strategies that will be influential is extremely beneficial. The book Contagious by Jonah Berger outlines how companies can come up with ideas that will be well received by audiences and potentially go viral!
4. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
This book outlines the laws of marketing and certain strategies that are a sure thing, just as some things in nature work in a constant and never changing way. Although marketing involves many aspects that are very fluid, this book outlines the few certainties of marketing and things that need to be done to be sure that your business or organisation functions effectively! This is a great book about digital marketing and can help businesses understand the few constant ideas around marketing that do not change!
5. This Is Marketing by Seth Godin
The marketing landscape has dramatically changed over the last few years, and strategies that were once the go-to plan for any marketer are now redundant and do not work as well. In Seth Godin’s novel This Is Marketing, he describes the changes in the world of marketing and outlines how businesses need to adapt and change with the times. This is a great book about digital marketing strategy and should be considered when looking to add a few novels to your digital marketing reading list!
6. They Ask You Answer by Marcus Sheridan
In this book, Marcus Sheridan outlines the need for businesses to focus less on flashy and stuffy content and more on wholesome and informative content that is created with specific target audiences being kept in mind. They Ask You Answer is a book that encourages businesses to create user-centred content that has a focus on who is going to read it rather than looking at the best ways to stuff tons of keywords into the content. This is a very informative book about digital marketing, and can help a business better understand how content can be used to draw in customers!
7. Influence by Dr. Robert Cialdini
This book goes more into the psychology of marketing and looks to see how persuasive tactics can help a business to succeed. Through looking at different persuasive sales tactics, this book helps you both manipulate and understand how they work as well as see when a company is unleashing their influence through any of these kinds of tactics! This book about digital marketing is great for those who are hoping to learn more about what makes content tick and what makes persuasive writing so effective!
8. The Language Of Trust by Michael Maslansky
Today, marketing is not just about whether you have a good product or service, but it is also about getting your potential or current customers to trust in your abilities! Michael Maslansky perfectly outlines how a business can gain the trust of its consumers, helping provide insight into the various tactics and methods that can ensure you are seen as a trustworthy business. This is a great book about digital marketing and it can help a business to further develop the language that they use when it comes to gaining a consumer’s trust!
9. Friction by Roger Dooley
Friction is defined by Robert Dooley “as the unnecessary expenditure of time, effort, or money in performing a task”. There are various points in a business where friction and bureaucracy cause issues that can lead to loss of profit and time. In this book, Dooley explains how necessary it is to reduce points of friction within any business and be more productive. It is a great book about digital marketing and examines the ins and outs of how friction can be reduced, saving businesses both time and money.
10. Hacking Growth by Sean Ellis & Morgan Brown
Those who are after a digital marketing book for beginners and are looking into starting their own business from scratch will want to read Hacking Growth by Sean Ellis & Morgan Brown. This book walks readers through the step-by-step and repeatable process of expanding a business! Growth in today’s modern world can be hard, and with so much competition, being at the top of your game and having growth strategies that have proven to work can make all the difference! For a great book about digital marketing, look no further than Hacking Growth!
