What Does Broken Link Mean? A broken link can be defined as a link that does not work when clicked, in the shortest definition. In a longer definition, a broken link is where a link on a website cannot access the target page. Broken links can occur for many reasons,
What Are Canonical Tags? Canonical tags are HTML elements webmasters use to inform search engines of the preferred version of a webpage. This is extremely useful when multiple URLs have identical or similar content. These tags help avoid duplicate content issues that can negatively impact a website’s search engine rankings.
What is the AIDA Model? The journey that your customer takes as they make their way through your purchasing process is extremely important. This journey has a large impact on whether or not your business will make a sale and can impact how effective your business’s sales strategy is! The
What is Email Marketing? One of the most effective marketing campaigns to use when it comes to advertising your business offers is through email! Email is a great way to reach your target audience and stream content as nearly everyone has an email address that they check daily! This makes
What is the Definition of Saas? SaaS stands for Software as a Service and it is defined as a delivery model for software apps. This type of software is hosted by a provider and is made available to customers over the internet. Instead of installing and maintaining software on your
What is Click-Through Rate (CTR)? Using metrics to measure the effectiveness of the advertisements and digital marketing campaigns that you release is extremely important as this can help you to decipher whether or not an ad is working. There are many different metrics that are used to measure the effectiveness
What is LinkedIn? LinkedIn is a social media platform that has a direct focus on businesses and employment opportunities. Unlike other social media platforms, LinkedIn was created for the sole purpose of increasing engagement between businesses, employees, industry experts and those who are on the hunt for new employment opportunities.
What is Content Pruning? Content pruning is the process of reviewing, removing, merging, or updating outdated or underperforming content on a website to improve its overall quality and relevance. The purpose of content pruning is to remove content that is outdated or has unnecessary information, thus improving the user experience
What is Retargeting? What Does It Do? Retargeting is a method of online advertising that helps to bring back users who have previously visited your website. Retargeting is based on the idea that users will encounter your brand’s ads while they are spending time on Facebook and Instagram after visiting
What is Viral Marketing? Viral marketing is a strategy that aims to promote a product or service by encouraging people to share it with others, typically through social media or other online platforms. The goal is to create a “viral” effect, where the message spreads rapidly and widely, potentially reaching