What Does Keyword Match Types Mean? Keywords are an important element of SEO as they help search engine crawlers better understand web content and match searches according to relevance based on these keywords. There are different types of keywords as well as different keyword match types that need to be
What is Bounce Rate? There are many different elements and features of a website that can let you know whether your target audience is reacting well to the content you produce. It is important to know this information as it can help you to better understand what your audience is
What is YouTube SEO? Marketing has grown exponentially over the last few years with new and exciting ways for brands and businesses to better promote themselves to their target audience. With this growth has come tons of different methods that can be used, from social media marketing to paid advertisements,
What is Data Visualisation? It has been proven that one of the very best ways for businesses and organisations to display their information is through visual stimuli. Creating fun, interactive and vibrant content that displays who you are and what you do in a visual and graphic way can help
What is a Landing Page? It is important that a website have a captivating page that users land on when they click on a link, usually on your website itself. A landing page is a go-between for potential customers and usually includes promised information that was included in the content
What is Inbound Marketing? Inbound marketing refers to any sort of marketing strategy where you are using content to attract customers to you rather than you going out and initiating conversations with them. Inbound marketing should be your overall goal when it comes to strategy as it is the most
What is A/B Testing? The content that marketers create and post on websites, apps and even social media pages is developed with the intent of pursuing customers and getting them to make a purchase. The content that is created has to be thought out and developed with the intention of
What is Google Pagespeed Insights? When developing your website it is important to have ways that you can monitor and check its performance of it, ensuring that those who visit any page are having a good experience. Through monitoring of specific metrics and data, you can analyse how your webpage
What is a Content Management System (CMS)? Websites are becoming more and more important in the world of business, and without one, you are basically considered to be living in the dark ages! As it becomes more and more necessary to have a website as a business, there are new
What is Influencer Marketing? Getting the name of your brand or business out into the world is a big part of developing your identity and gaining new clients. With social media marketing and the growth of social media platforms, new ways have been developed for how a brand can increase