What is Google Analytics 4? Knowing the number of visitors who are streamed to your website and being able to measure the engagement that specific pages receive is an important part of website metrics! Having this kind of information is vital if website owners are going to know how to
What is an SSL Certificate? When you send off a letter in the mail, you will make sure that it is properly sealed so that no one can open it and read the content without you, or the person receiving it, knowing. Sealing an envelope protects the messages within and
What is Retargeting? You can gain a lot of information by investigating what internet or app users have previously researched and purchased. This information shows what a potential consumer’s previous intent was and can help you target particular items or services that are similar to these different products! This remarketing
10 Useful Books to Read on Digital Marketing Using all the tools that you have available to you when it comes to improving your business is an important part of developing any brand. Having a good book about digital marketing to help you think of new and innovative ways to
What is an SEO-Friendly Website? Website design is no longer just about creating a website that functions well and is easy to navigate, it is now also important that a website be SEO-friendly and able to attract search engine bots, and allow them to easily navigate and rank a page.
What is TikTok Marketing? TikTok is a social media platform that has grown a massive user base in an extremely short amount of time, it has even been labelled as the fastest growing social media platform ever to exist! Some credit this platform’s growth to the Covid-19 pandemic, as brands,
What is an FAQ Page? When running a business or organization, you may come across a number of different questions that you receive from clients that are very similar. To prevent having to repeat the process of answering the same questions numerous times, it would be a great idea to
What is Growth Hacking? Whether a brand has been around for years or is just starting up and looking to gain exposure, growth is an extremely necessary and important part of any marketing strategy! The rate at which your brand expands and your target audience becomes aware of who you
What are Website Breadcrumbs? The phrase ‘follow the breadcrumbs’ means to follow the hints and clues that are left behind to get back to where you might have come from. Upon hearing this phrase, the first thing that may come to mind is a fairy tale story of a brother
What is Mobile-Friendly SEO? Mobile devices are becoming a very important aspect of the development of websites and SEO. As mobile devices become smarter and more capable of functioning like any PC, it is important that websites take mobile site visits into consideration when they structure and create the website