Ephesus Success Story: Big Increase in Organic Traffic with SEO and Content Marketing
Getting Started with the ProjectAt the beginning of our collaboration, we met with our brand and gathered the necessary data about their website. Based on this data and our research findings, we first identified the need for various technical and content-related improvements on the Shopify-based website. We conducted content optimization work, such as optimizing the targeted keywords on category and product pages. Additionally, we planned to open a blog section on the website and provide informative content in that section. In addition to content-related work, we decided to implement many improvements in terms of SEO.
Ephesus is a company facing strong competitors in the American market. High competition means that any mistakes made can have even more critical consequences. At the beginning of our consultancy, we noticed that the brand’s website had significant technical issues. Resolving these issues quickly formed the basis of our planned improvements in both technical SEO and content strategy.As Markethinkers, we can list the steps we followed to help Ephesus grow organic traffic and enhance their content marketing strategies as follows:
- Comprehensive Keyword Research and Competitor Analysis: We initiated an analysis to identify important keywords in the industry and Ephesus’ competitors. The results provided us with opportunities to leverage for the brand’s growth, as well as its weaknesses and areas for improvement.
- Persona and Content Analysis: We conducted an analysis to measure the quality and impact of the existing content. We also conducted a persona study to determine our target audience. This allowed us to develop a user-focused content strategy.
- Category Tree Work: We created a category tree to ensure that Ephesus has a more user-oriented site design.
- Content Calendar Creation: We created a publishing calendar to optimize existing content and produce new content.
- Technical SEO Improvements: We performed technical SEO improvements to enhance the website’s usability and make it search engine-friendly. Some of the activities included:
- Meta Description Issues
- Page Formatting as a Link
- Nofollow Tag Usage
- Multiple H1 Tags
- Unindexable Pages
- 301 Redirects
- Canonical Tag Issues
- Pages Requiring Redirection
- Toxic Link Analysis: We conducted a harmful link analysis to identify links that negatively impact the site’s authority. We used the Google Disavow Tool to remove URLs that could be considered spam and were linking to Ephesus’ website.
- Digital PR Activities: The steps we took in the field of digital PR also played an important role in the success of our strategies that supported content marketing and SEO. Digital PR plans, which complemented our content marketing and SEO efforts, made significant contributions to Ephesus’ visibility in the digital world.
- Acquiring Backlinks through High-Quality Content: To strengthen our site’s authority, we created promotional content to acquire backlinks. In this regard, we aimed to collaborate with websites that have high authority and traffic. We conducted content promotion activities for our promotional articles, ensuring that publications were made on both main pages and categories related to our brand’s service area. We achieved significant boosts in relevant search queries by consistently and intensively carrying out these activities.
Project Goals and AchievementsThe goals we aimed to achieve with our SEO and content marketing strategy in the project were as follows:
- 50% increase in organic traffic
- 40% increase in total clicks
- 30% improvement in average rankings
- 25% increase in organic revenue
- 30% increase in sales
- Organic traffic for our brand increased by 318.76%.
- There was a 162.37% increase in organic revenue.
- Sales volume increased by 73.33%.
All of these data clearly demonstrate that the successful collaboration between Markethinkers and Ephesus has significantly increased the brand’s digital visibility and competitive strength. The implementation of content marketing strategies, digital PR efforts, and technical SEO improvements has contributed significantly to Ephesus’ growth in organic traffic and the achievement of its goals. As a result, the brand has experienced notable increases in sales figures. This success story with Ephesus highlights the powerful results that can be achieved through the combined execution of content marketing, digital PR, and SEO efforts. Markethinkers continues to work tirelessly to maximize the potential of brands like Ephesus and ensure their ongoing success in the digital world. Contact us now to stand out in the digital world and make the most of your brand’s potential!