Jestiyon Success Story: A Growth Journey with Content and SEO Strategy
Founded in 2022, Jestiyon is a brand that provides services for company establishments in Turkey and abroad. With its professional team, Jestiyon offers company establishment and management solutions without skipping any details, including procedures varying according to countries and document delivery processes. It aims to be a reliable partner for those who want to establish a company thanks to its knowledge and experience in pre-accounting, e-commerce, private integrator, ERP, and foreign marketplaces.
Since 2022, Jestiyon has chosen Markethinkers for SEO consultancy and SEO-compatible content production to connect its solutions and comprehensive service packages with its target audience and increase its competitiveness.
Campaign Name
The Power of SEO and Content Marketing Strategy
Brand Name
Jestiyon
Service Received
Comprehensive SEO Consultancy& Digital PR-Link Building Consultancy
Starting the Project
When we started the project, Jestiyon still needed an active website. For this reason, all works were designed to emphasize Jestiyon’s brand identity and increase its competitive power. When we started working in December 2022, we created roadmaps, including SEO and content marketing actions, to increase Jestiyon’s brand awareness.
The site, whose URL structure, category tree, and all content were optimized by the experienced Markethinkers team, went live on February 4, 2023, after technical SEO analysis and site speed optimization were completed.
Strategy
Markethinkers always aim to develop strategies tailored to the brand’s needs using brand-specific data. In this direction, after making the technical structure SEO compatible, we built our SEO strategy by considering both the competitors’ and Jestiyon’s existing site structure. In the meantime, we took care to develop a plan where we could benefit from all the possibilities of content marketing. We can summarize the strategy we developed for Jestiyon as follows:
- We analyzed our competitors and conducted a SWOT analysis for each. Based on this information, we determined our goals for creating a competitive advantage.
- By conducting extensive keyword research to help us develop our SEO and content strategy, we identified the words we should focus on throughout the project and the industry trends.
- We conducted a persona study to develop a user-centered strategy and understand our existing audience. We also conducted a content analysis to determine how we can improve the existing content on our site to reach our target audience.
- We worked on topic clusters to improve the website experience. Thanks to this work, while developing an accurate content strategy, internal link-building was also done within the site.
- We started producing regular content to create an information architecture for the site. By increasing our traffic with regular blog posts, we gained a reader base that grows every day and follows our brand. We also aimed to increase topical authority by producing content on topics on which we are experts.
- We conducted regular technical analysis and made improvements to ensure the website was user and algorithm-friendly.
We have made new backlink purchases with quality content suitable for our brand identity to increase the existing authority. We also made harmful link optimizations
Project Objectives and Results Achieved
At the beginning of our study, we set important short-term goals due to the meetings we held with our brand. We focused on organic traffic, average position, and click-through metrics. After our studies, when we compare the April-May-June periods of 2023 and 2024, the increase we achieved is as follows:
When we compare the second quarter organic traffic data of 2023 and 2024, we achieved an increase of 2,249.17%.
Our rise in organic searches also increased the success rate in total clicks and views.
- Total clicks increased by 3,468.21%.
- Total views increased by 6,899.99%.
In May 2023, Jestiyon ranked for four keywords in the top 10, which increased to 485 in May 2024.
Nevertheless, Jestiyon, which ranked in the top 100 in May 2023 with a total of 49 words, ranked in the top 100 in May 2024 with a total of 3,381 words. While Jestiyon was not ranked in SERP feature results in May 2023, it achieved a distinctive success by ranking 259 words in May 2024.
All this data shows that SEO, content marketing, and backlinks gain significantly increased visibility and competitiveness in the digital world. Increasing organic visibility will continue to be one of the main goals of Markethinkers, along with the strategies we create specifically for each brand and our work.
Markethinkers, with its expert team, provides a wide range of services from e-commerce to the health sector, enabling brands to increase their competitiveness in the digital world. Our agency, which sees its clients as customers and business partners, opens the doors to success with its strategic digital marketing solutions. If you want lasting success with your brand, contact us now!
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