



CONTENT MARKETING
Reach your target audience in the most effective way possible with the goal-aimed content and strategies provided by our Markethinkers team!
Our vision
Content marketing is a vital part of creating an engaging, informative and successful website! Our vision here at Markethinkers is to help you produce content that draws your target audience in and helps convert them into paying customers. Content marketing services are all about strategically aligning the goals of your business with the needs of your target audience and so it is often a fine line to walk. Through the effective content marketing services and strategies that we create, you can ensure that the content you release ticks all of these boxes!
What is Content Marketing?
Content marketing is the strategy behind creating relevant, insightful and informative content that will then be distributed to your target audience. The main aim of this strategic approach is that you are able to attract and engage your audience with the content that you release. Though this may seem obvious, there are certain types of content that are better engagement tools to target your audience with. Content marketing services are all about strategically aligning the goals of your business with the needs of your target audience and so it is often a fine line to walk. Through effective content marketing services and strategies, you can ensure that the content you release ticks these boxes!
What Is the Difference Between Content Marketing And Content Creation?
Content creation is the process of producing content for a website that is unique, eye-catching and will interest your target audience. Content marketing, however, is the strategy that will guide the creation and distribution of content with the goal of driving profitable consumer actions. Content marketing involves not just the creation of content but also includes planning, research, promotion, distribution, measurement and analysis of the impact of the content on the target audience and business goals. While content creation focuses on the production of content, content marketing services encompass the entire process of using content to achieve marketing objectives.
How To Build an Effective Content Marketing Strategy
When it comes to content marketing services, there is no right or wrong approach to take. The type of content marketing strategy that works for you may not be the right fit for another business. This is why it has become so important to take on a more brand-specific approach and create content marketing strategies that are uniquely aligned to the needs of your target audience! A large part of this also involves assessing how effectively your content is being received and then adapting it according to the shortfalls that may be noted in this assessment. This will ensure you build an effective content marketing strategy!
What Is Content Marketing Consultancy?
A content marketing consultant will provide guidance on various aspects of content marketing. Their main goal of content marketing consultancy is to devise a unique and brand-centred approach to help you develop your content in a more targeted manner. They will use their expertise to advise organisations on the most effective ways to reach their target audience and achieve their marketing goals. Through using a content marketing consultant, businesses can improve their content marketing efforts, increase their reach and engagement with their target audience, and ultimately drive more profitable customer action.
How Can Content Marketing Consultancy Services Help Your Business Grow ?
A content marketing consultant will offer content marketing services and will help you develop a strategy that is not just in line with the goals of your business but also one that is centred on the target audience. Content marketing consultancy services are all about finding ways to better your relationship with the consumers you hope to sell your products or services. Increasing the engagement between your business and your audience is vital for growth and success, meaning that they are the ones that have to be considered when developing the content you release. While gaining insight into your consumers might be tricky, a content marketing consultant can help provide you with an objective view and centre the strategy they create around the unique features of your target audience!
How We Approach Content Marketing Consultancy Services as Markethinkers
Our main goal when it comes to the content marketing services that we offer is to ensure that we prioritise customers while also creating evergreen content that will continue to be relevant. Our user-friendly approach to content marketing consultancy aims to help you create a high-quality content creation strategy that will continue the engagement that you have with your consumers. This is done by using and highlighting the services that you offer. Developing a relationship with the consumer involves looking at how your products or services can benefit them, which ultimately will lead to an increase in sales. Below is a look at how our content marketing services are created to apply the right marketing methods based on your unique needs
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How Does Our Content Marketing Consultancy Process Work?
Our content marketing services develop long-term marketing strategies that involve regular content suggestions across your website. Our content marketing consultancy will include coming up with content briefs, enhancing your current content and if necessary, we will also be able to help you decide on the content that needs to be redone entirely. Our team also provides an in-depth competitor analysis to help you optimise your own content to get ahead of them, ensuring you remain competitive within your industry. The following is an in-depth look into our content marketing consultancy process.

01
Identifying Target Audience And Conducting Competitor Analysis
Knowing who your target audience is and how to attract them are vital parts of any content marketing services. Our content marketing consultancy services ensure that our team will analyse your audience as well as conduct an in-depth competitor analysis to help create a strategy that will be uniquely suited to the needs of your business.

02
Building the Right Strategy for Your Brand
As a content marketing agency, we will help you to build an effective content marketing plan that is unique to your business. As there are many different types of content marketing services that can be done, finding the one that best suits you will mean looking at the unique needs of your business and your target audience. Our content marketing consultancy services will provide your brand with the right strategy to induce growth and lead your business to be successful.

03
Content Optimization
SEO content marketing services and SEO copywriting are a big part of what our team here at Markethinkers does. We have the tools and the knowledge to ensure that your content is properly optimised to increase organic traffic and engagement. Our content marketing consultancy services ensure that the information you put on your website is written in line with the company goals as well as the needs and desires of your target audience.

04
Content Quality Improvement Services
Part of our SEO consulting and content marketing services is that we will look at the information you have on your website and improve it. You may have content that is no longer relevant or is not written with new SEO algorithms in mind. We will decide whether this content can be edited or whether it needs to be started from scratch. This is an important part of content marketing consultancy and can heighten your authority and increase rankings.

05
Creating User-Specific and SEO-friendly Contents
Part of the content marketing services that we provide is ensuring that your content is user-specific and SEO-friendly. This will ultimately impact the buyer’s journey and ensure that the content that you have is most effective in drawing customers in, informing them and helping your business make sales. Content marketing consultancy relies heavily on influencing the buyer’s journey and the experience that they have with your store.

06
Tracking, Analysis, and Report
The content marketing metrics that are used to analyse your content are vital. These metrics will ensure that the content marketing services that you are receiving are actually increasing the quality of the content and helping your business increase traffic and sales. When it comes to content marketing consultancy, having the best tools is vital and our team here at Markethinkers has the very best tools to analyse results.

Why Choose Us?
The work that is put into your content marketing efforts will have a large impact on your business. To ensure that you are reaching your target audience and are providing them with the most insightful and relevant information, let our team here at Markethinkers develop a content marketing strategy that suits your unique needs. With the skills, data and tools to get your content created and optimised, you are a click away from reaching your content marketing goals!
If you feel like your content marketing is not up to scratch, give our team here at Markethinkers a call!




Our Success Stories
Our content marketing services have been used by a number of different clients who have each experienced fantastic results! The content marketing consultancy services that we offer focus on the client in a unique way and ensure that the content strategy devised reflects the individual needs of the target audience. Setur is just one company that we have helped, and after just six months, we saw the following results;
- Organic traffic increased by 113.31%
- Organic revenue increased by 328.94%
- Sales increased by 212,70%
- Conversion rates increased by 47%
- SEO ROI was 17,000%
Are You Interested in Getting To Know the Markethinkers Team for Expert Content Marketing Consulting Services?
The content marketing services that our team offers can help your business in a variety of different ways! We have many content marketing consultancy plans and create unique strategies to ensure that your business gets the best results! For more information on how our team can help your business create an effective content marketing strategy, please do not hesitate to take a look at our offers!
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Frequently Asked Questions
When thinking about the content marketing services that you are going to use, there are a couple of things that are extremely important. You want to be sure that the team that you use to handle all of your content marketing consultancy needs has recent knowledge of updates and access to the very best tools! Our team here at Markethinkers has just that! You may have a few more questions about the content marketing services that we offer, so here are a few frequently asked questions you may need to be answered. For any other information, do not hesitate to contact our team.
A content marketing strategy that is well-executed can ensure you are targeting the right audience with the right kind of content. As a content marketing strategy aims to eliminate your general customer base and rather segment them into different groups, you are able to produce content that is specifically aligned with their needs. This strategy helps increase engagement and makes customers aware of not just what you do and sell, but also how what you do and sell can be of benefit to them. You are able to reach your target audience in a much more effective way and this will ultimately lead to an increase in sales and profits generated!
One of the reasons why content marketing services are so important is because they help refine content in such a way that brand awareness is increased. Content marketing helps correctly match the subject on your website with the needs of your target audience. This means that when your target market is searching for a product or service that you may offer, your brand is one of the first that they will see! This increased brand awareness helps to attract the right kinds of customers to your website and increases the likelihood of them making a purchase!
A user-focused content marketing strategy can help ensure that you are creating content that appeals directly to your target audience. This will ensure that they engage more with your business and help you form a better relationship with your target audience. This can be achieved by understanding the needs, preferences, pain points and interests of your target audience and creating content that resonates with them. By consistently delivering valuable and relevant content, you can establish yourself as a trusted resource and build a loyal following among your target audience. This is vital when it comes to the content marketing services you receive.
Traditional marketing tactics often focused on general ways to attract customers, shouting at them rather than assessing their unique needs and desires. Digital content marketing rather focuses on opening up a space where you can talk to customers in a way that feels as though you are having a conversation. You interact with them in ways that highlight their issues and pain points while showing them how you can fix the problems that they may have through your offers. The information that is provided in content marketing is far more valuable and relatable to the consumer, helping to build a relationship based on trust!
When it comes to B2B content marketing, it is vital for businesses to be able to correctly engage with other businesses that they may be doing business with. B2B purchases are often complex and involve multiple decision-makers, and content marketing services can play a crucial role in helping to educate and influence these decision-makers. Using content marketing services to create this specific content and ensure that the information you release shows that you are reliable, trustworthy and authoritative in your industry. Content marketing consultancy can help ensure that you meet these requirements.
B2C content marketing strategies have to be structured a bit differently from B2B ones as the type of customer you are marketing for has changed. Content marketing services are all about realising your products and services to customers in the best possible way, this involves highlighting what they would be best used for. This is why content marketing consultancy has to be structured and uniquely designed for every kind of customer. B2C strategies help you to better establish a relationship with consumers and help convince them that you are the business they want to be buying from!
Content marketing and digital PR services are very closely related as they both have the main aim of allowing your business to better interact with your target audience. Digital PR mainly aims at building up a business’s reputation, and improving how visible a website is while content marketing services aim to attract and retain a target audience by providing valuable and relevant content. Content marketing consultancy involves looking into how you can use digital PR to get customers to your website and to read the content that you produce and it is a vital part of the process!
Many people get confused between content marketing and SEO. While SEO solely focuses on optimising specific content to rank well on search engines, content marketing is a strategy that focuses on how to best to not just attract clients but also retain them. When looking into different content marketing services that a business may offer, it is vital to consider how these two different components will work together. Your content marketing consultancy team should be looking at ways to use these two tactics synonymously as this gives you the best chance of ranking well and retaining the attention of your target audience.
Producing SEO-friendly content is a vital part of any content marketing strategy!
content marketing services should include optimisations that will enhance the visibility of the content that you release. As SEO can be used as a way to ensure that you rank for relevant search results on search engines, it can help you to better target your audience. This will ensure that the content marketing consultancy you receive will be effective because the right kinds of people will be making their way to your website!
Keywords can play an integral role in your SEO strategy and they are vital if you want to attract your target audience on search engines! Keywords will tell search engine crawlers what your content is about which allows them to rank your pages for the most relevant search queries. Most teams offering content marketing services will also have to look into how keywords are used in your content. Getting content marketing consultancy and help when it comes to your SEO and finding the right keywords for your website is vital as this ensures that you rank for the right queries.
Part of getting content marketing services is looking into the best and most effective methods when it comes to using various tools. Keyword research tools can help a business better understand which keywords will reflect the intent of their target audience. The intent is vital when it comes to keyword research as this will define which search results you are ultimately going to rank for. Our content marketing consultancy and SEO packages offer comprehensive keyword analysis, finding the best keywords to ensure that you rank for all the most relevant searches and attract your target audience.
Content marketing services can be extremely beneficial in increasing organic reach. One of the major things that lead to this increase is the higher level of authority you gain when you are releasing well-thought-out and high-quality content! Authority is an important ranking factor and search engines will look into how up-to-date and informative the information you post is! This is why content marketing consultancy involves weeding out blog posts and web pages that are no longer relevant as they can bring down the authority of a website!
Content marketing services offer valuable tools that can help develop digital marketing strategies. Content marketing helps by building brand awareness, establishing expertise, and attracting and engaging the target audience. By incorporating content marketing into your digital marketing strategy, you are ultimately building trust and establishing a relationship with your target audience, leading to increased engagement and conversions. Content marketing consultancy can help you to better understand which digital marketing strategies would best suit your audience, better targeting them!
Engagement is an integral part of the content marketing services that you receive and you want to be sure that you are creating and releasing content on various platforms. Social media has become an incredibly useful tool for businesses and has allowed for the driving of traffic to websites from these different channels. Social media and other online platforms give you a great space to communicate, introducing new and exciting ways to increase the amount of engagement your business has with customers. Content marketing consultancy will centre around developing these different channels and helping you to find better and more effective ways at targeting your audience through them!
There are many benefits to receiving content marketing services and they are able to help increase the effectiveness of your advertising strategy in numerous ways. One of the major benefits of content marketing consultancy is that there is an increase in brand awareness and engagement. By providing valuable and relevant content to your target audience, you can increase your brand's visibility and build relationships with your customers. Content marketing practices can help improve your advertising effectiveness by building relationships with your customers, increasing your brand's visibility and credibility, and driving leads and sales!
With so many different online channels that can be used to reach clients, it is important that your business uses them all! A large part of content marketing consultancy is distributing content across different channels. This is beneficial as it helps you to reach a larger portion of your target audience. Different channels also allow you to diversify the marketing tactics that you use based on which of your target audience is likely to use certain channels.
Content marketing services involve analysing the methods that are used and determining how effective they are. A large part of this is looking into the ROI. A content marketing consultancy team will have various tools to measure ROI and will assess which content, on your website or on other channels, is resulting in the most conversions.
Content marketing services should increase engagement, organic traffic and heighten the number of returning customers that you have. One of the main goals of content marketing consultancy is to help your business create content that gains the trust of your audience while also increasing the amount of organic traffic that is streamed to your site.
A large part of the content marketing services that are offered includes analysing the content that you release to determine how effective it is. ROI, organic traffic flow and a variety of other factors are taken into consideration when measuring your content and how effective it is! When looking into content marketing consultancy services, be sure to enquire about the methods involved in this analysis process as it is important that your agency looks into whether the content you release is working and doing what it should be.
When it comes to content marketing consultancy, two of the most important key metrics that need to be measured are ROI and organic traffic flow. With high-quality content being placed on your website, search engines should begin to rank your website higher on search engine results pages. This will increase the amount of organic traffic that your website sees. You should also measure the return you see on the investment you make when it comes to content marketing services. This will show whether or not the strategies being implemented are increasing your business's revenue!
Content marketing services are usually completed over a period of roughly 3-4 months. Over this time, the content will be released and then analysed, with adjustments being made to better improve the quality and effectiveness of the information. Content marketing consultancy should include this process of analysis and offer services that include inspecting the results and adjusting content where needed. Each business is unique, with a different target audience that will need to be taken into consideration. Content marketing will need to adjust strategies if they are not working to ensure that estimated targets are met.
One of the best content marketing tips that we can give is that you want to be sure you are getting a highly qualified and skilled team to handle your content strategy. Content marketing services should be considered as an investment as they can greatly improve the value of your business through an increase in customers and overall profits. Our content marketing consultancy services are well-priced and ensure that you have the best chance of making back the money you spend!
A portion of content marketing services will be dedicated to analysing who your competitors are and how you can effectively market yourself better than them. An effective competitor analysis will include looking at the content that they produce, where they rank and what keywords they are being ranked for. This will not only help to spot gaps where they may not be effectively marketing themselves but will also give you insight into how you can gain access to the target audience they have. As you are competitors, you more than likely have a very similar target market and content marketing consultancy services will help your business to identify weaknesses to avoid and strengths that you can look into applying on your own website.
Content marketing consultancy may look into using both or either inbound and outbound marketing approaches. Inbound marketing focuses on attracting and engaging with customers through valuable and relevant content, such as blog posts, infographics, videos, and social media posts. It aims to build trust and establish a relationship with the target audience by providing helpful information. On the other hand, outbound marketing uses traditional advertising methods to reach a wider audience and relies on paid advertising to reach potential customers.
In the context of content marketing services, inbound marketing is a more strategic and long-term approach that focuses on building a relationship with the target audience and providing valuable content that solves their problems. Outbound marketing is a more tactical and short-term approach that focuses on promoting a specific product or service and reaching a wider audience.