Guide for Beginners: How to Using Google Data Studio

What is Google Data Studio?

Data is an important part of every brand or business, and as metric tools and devices become more advanced on the different insights that they can provide and metrics that they share, it is becoming important that this data be easily read and shared across entire organisations. The Google Data Studio is a platform that has been developed to transform your metrics into functioning and easily read google data studio reports and dashboards, offering users the chance to display their metrics and data in easy to comprehend and easily shareable ways. The data that is used can be pulled from a number of different metric tools thanks to the Google data Studio connectors, though the most popular and most commonly used one is Google Analytics. Being able to see this information in these kinds of formats will ensure that you are able to make informed decisions, with entire teams of people being able to inspect and analyse data easily! Metrics are often given in data formats that are confusing to read, with many variables and percentages that need to be considered in order to understand the full extent and meaning behind the measurements provided. The Google Data Studio ensures that this information is presented in a format that is easy to read, with everyone who is impacted by the metrics able to revise the data in a format that is quick to understand. 

What Is Google Data Studio Used For?

Google Data Studio is a powerful tool that is able to take the data you have received through the analysing of metrics on your website and produces google data studio dashboards and reports that can help you to easily comprehend and read this data. The entire point of using metric tools is to provide you with data that can help you to better your website, but very often, this information is in formats that are hard to fully understand, with limited information that cannot be easily presented to entire marketing teams. Very often, you would need a person to go in and review this data and translate it into easy to read reports, though when trusting this system, it is important to remember that human errors do occur. When it comes to your marketing information, these mistakes can be extremely harmful to your marketing plans. It is therefore a better option to trust a tool like Google Data Studio so that the data that is transferred to reports is 100% correct! 

Is Google Data Studio Free?

One of the reasons why this data tool is so popular is because it is entirely free for Google users! The system works in a very similar way to Google docs, and your reports will function in the same way and can be accessed by the user whose account the data has been created on and then shared across networks and to different google users. This makes it very easy for brands and businesses to get the reports and dashboards created for their employees. 

How Does Google Data Studio Work?

Google Data Studio is a great tool for brands and businesses to use and can help to organise and present data across an entire business network. The reports and dashboards that are created through this platform are easy to read and ensure that data is presented in such a way that everyone will be able to easily see data and understand how it relates to the content that is being discussed. The following are just a few ways that the Google Data Studio works and the best ways to utilise the features offered by this tool. 

Data Fusion And Data Transformation

The consolidation of data is a unique tool offered by Google Data Studio and it ensures that a number of metrics can be fused together in an easy to read report or dashboard. The ability to fuse data together and then transform this information into documents that can be distributed and understood across a network of people is incredibly beneficial to a number of different businesses. Often, data is given to brands and businesses in a way that they may not fully comprehend, and certain elements may get lost when looking at the impacts that the analysis has on a website. How different elements impact and affect one another is not something that is represented through these findings. Google Data Studio has adapted its platform to ensure that users are able to fuse and transform their data into easy to read reports! 

Data Visualisation

Data, metrics, numbers and statistics are often not easy to fully understand when in their most basic form, and having to relate these numbers in ways that produce relevant and insightful data can be confusing. The Google Data Studio is able to take the data and information that you receive and help you construct and generate reports and dashboards that are presented in visual and easy to read formats! 

Data Sharing

Google has made it easy to share different documents across entire networks, with Google docs, Google sheets and many other platforms being easily sent and worked on in real-time! Long gone are the days of emailing different documents to different members and then having to consolidate changes manually, as Google has streamlined processes within the various platforms that it offers. The same can be said for Google Data Studio, which allows for data, reports and dashboards to be sent and shared across networks, with members from all over the world being able to analyse and make changes altogether in one document! Data sharing is a huge benefit and it makes working as a team more manageable and efficient. 

What are The Benefits of Google Data Studio?

When it comes to looking at how to use data studio with google analytics and other programs, it is important to look at the specific benefits that come from using this platform. The following are just a few of the main benefits to look at when looking at using Google Data Studio. 

Pull Data From Multiple Sources

Google Data studio is a platform that allows users to pull information from multiple sources and then configure these sets of data into one easy to read report! Many brands and businesses use multiple streams and tools to find out information about their website and the traffic that is generated from these sites, but very often configuring and putting this data together has to be done manually. The manual process of configuring different groups of data from multiple sources leaves large room for error and configuring data correctly and within the right metric scales is not an easy job. This is why Google Data Studio has configured these different streams of information and created a space where multiple streams of data and sources of information can be easily configured through single reports, measuring and analysing information in such a way that you can easily compare different aspects and understand how your website works in new ways! 

Share Data Studio Reports Easily

Google is a search engine that has designed a number of different platforms that focus on the creation of information that can be shared easily across a network. When it comes to business, having a platform whereby you can send and receive information and monitor changes all on one document, without having to make replicas and adapt an original document can really impact the way that you work! Very often, changing multiple documents ensures that information and changes get lost along the way, and many platforms only allow one person to be working on a document at a time. With the Google Data Studio reports, you can easily and quickly share the data you receive with your entire team, and like Google docs and other Google platforms and tools, this information can be seen and updated in real-time, with multiple users looking at data all at the same time! 

Create Easy-To-Read Reports For Everyone

The reports and documents that are created are easy to read and are presented in the most appropriate and effective formats for the data that is provided. Certain elements can be measured against one another through the use of filtering features, ensuring that nearly every department within your brand or business will find something of value within the reports that are generated. 

Who Should Use Google Data Studio?

Google Data Studio is a tool that can be used by a number of different businesses, but it is particularly beneficial to marketing departments. With the ability to consolidate data from various tools and construct this data in easy to read reports that are shareable across entire teams, any business would benefit from using this handy tool! Sharing metrics across teams of people has, in previous years, been frought with different issues. 

How To Use Google Data Studio?

Create an Account

In order to use the platform, you will need to sign up for a Google Data Studio account. This account should be connected to your Google and Gmail account to ensure that you can easily transfer reports and documents through your network. This will be where you go to your google data studio sign in. 

Adding a Data Source to Google Data Studio

The data that Google Data Studios uses has to come from a data source. This data is used to structure your content and the reports that are developed from this data. You can either add new data or update old data to a new or existing report, ensuring that changes can be made to information that has been updated. 

Generating Reports in Google Data Studio

In order to generate reports with your data, you need to set up specific filters and time frames that the data can be shown within. The filters that you include in your report will determine the effectiveness of your report, so be sure that the information and data that you are including is all correct and as up to date as possible. 

How to Create a Report in Google Data Studio?

There are a number of different features available that can help you to properly read and understand the data that is found by the Google Data Studio. These different elements can help you to better understand and structure the information provided, ensuring that it can be used across a number of different departments. The following are two of the most common and beneficial features to know about and understand when looking to generate reports using the Google Data Studio. 

Data Studio Timing Feature

Very often, you will only require information within a certain time frame and by consolidating this data through implementing the data studio timing feature you can receive only the information that you require. This means that you can compare different data sets across different times and analyse how certain changes have impacted your website. Let us say for example that you are attempting to develop a new marketing and SEO campaign, and you need to see that it is working. using this tool you will be able to bring up data from previous marketing campaigns and compare them to the campaign you are running now! This ensures that you have all the information you need to use the information provided to better understand your website and the types of campaigns that best promote your products or services. 

Data Studio Filtering Feature

The filtering feature provided by Google Data Studio offers users the opportunity to filter the different statistics and metrics that they want to appear in reports. This makes it easy to compare different elements on your webpage and may help you to determine what you specifically may need for work. This filtering feature is incredibly beneficial for those who are looking to compare how different features and SEO elements on their webpage are functioning and what is bringing in the most amount of revenue. 

How Marketinkers Can Help You About Using Google Data Studio?

As a team that understands the importance that metric analysis plays in creating marketing strategies, we here at Markethinkers are able to help you find the best ways to use the Google Data Studio tool to your advantage! With a team of professional SEO consulting and SEO copywriting experts on hand, you can be certain that all your requirements and needs are met! As the platform has many different elements to consider, like google data studio calculated fields and google data studio parameters, having ateam on hand to help you identify and structure these elements correctly can be extremely beneficial. Whether you are looking for the perfect team to set up your Google Data Studio and teach you the best ways to use this platform, or are looking for a group of marketers to take over your Google Data Studio entirely, our dedicated team is able to help you in any way we can! Achieving your SEO goals has never been easier than when you have Markethinkers on your side!