How to Optimize Your Website For Bing?

What is Bing?

Bing is a search engine that holds the second-largest amount of market share in the world, meaning that it is the second most popular search engine to use, following behind Google. With hundreds of different search engines and thousands of ranking factors to consider when structuring your website and the content on it, it is impossible to adhere to all the different rules and monitor the ranking factors of every single search engine. It is however important that you make sure that your website is structured with ranking factors for the top search engines, ensuring that you get the most site visits. While Google is the top search engine, Microsoft Bing is another that has grown over the last few years, and with the constant improvements and even a few features that have exceeded Google, Bing has become a force to be reckoned with in the world of search engines. This Microsoft search engine has changed its name many times over the years, the most common name preceding Bing being MSN search.

Microsoft Bing is a search engine that has grown over the last few years and it is therefore important that websites make sure that they are complying with the ranking factors that Bing has labelled as important, as this ensures that your website will rank highly on the Bing search engine! While many rather choose to focus on Google, as it is the search engine with the most amount of potential for traffic and has the largest market share, if anything were to happen to your Google rank or if any issues had to crop up with the popular search engine, having content optimised for Bing will ensure that you still receive traffic to your web page.

How Does Bing Work?

Bing and Google work in a similar way, there are however a few differences in what Bing determines to be important. This means that how you optimise your content will be different compared to that of Google. When it comes to determining where you rank, Bing takes relevancy into consideration. The Bing crawlers will scan pages for what they have determined to be ‘root words’ and rank your website on the search engine result page with this information being taken into consideration. Only the pages with the top frequency of root words will be ranked on search engines, while the other pages are examined and ranked according to their click distance. Click distance refers to how many times a user has to click to get to your content. Bing has determined that if this click distance is longer than four, your content will also not be ranked. These two ranking factors are considered to be the most important according to Bing and this search engine functions with these two elements in mind, along with a number of other ranking factors that it has determined to be important. 

What is The Difference between Google and Bing?

While Bing and Google operate in a very similar way with similar layouts and designs, there are many differences between the two search engines, and as time has gone on and more features have been added or changed, there have been a couple of instances where Bing has been the search engine to come out on top! When comparing Bing vs Google, one of the most noticeable differences between Google and Bing is that Bing provides a far superior video results page. The large display of videos that are presented in a grid format is far easier to see and make your way through compared to Googles list format, where the icons remain small, making it hard to get an idea of what the video will look like. This can be extremely inconvenient as you have to click on the video to get an idea of what sort of content it will be, making it difficult to quickly find what you are looking for. 

Another major difference between the two search engines is the ranking factors that each finds to be the most important. While Bing focuses on relevancy and clicks distance, Google focuses on the authority of a webpage. This information is determined through things like backlink data, which Google and Bing both rank as extremely important. While Bing and Google have many ranking factors that intersect and are similar, things like content will always be important, they do have different methods and ways that they collect and arrange their data, and all of this impacts how you rank on the search engines results pages. It is important that you keep up with the changes in algorithms for both Bing and Google to ensure you rank highly on both of these search engines, this will make sure you receive the most amount of organic traffic! 

Another noticeable difference between these two search engines is the translator tools that each one uses and the capacity and languages offered by each one. The Bing translator tool has fewer languages compared to that of Google, and the 37 languages offered by Bing does not compare to the 63 different languages that are provided by Google! While the choice between these two search engines may be a difficult one, the search engine you use and optimise better for comes down to preference. If you are looking to improve your standing on image and video searches, Bing may be the search engine to use but if it is the number of users who make their way to your webpage that you are looking to increase, Google still wins that race! 

Why Do People Use The Bing Search Engine?

What are The Benefits of Using Bing?

There are many different benefits to using Bing compared to other search engines, and the Bing engine has prioritised and adapted a number of different features to ensure that the user experience remains in good standing. The following are just a few of the different Bing search engine features that the platform have improved on compared to other search engines. 

• Image results page: Bing pictures offer a much higher quality image on the image search engine results page compared to other search engines. This higher quality image makes it easier for users to be able to see what the image is and whether or not it will be useful for them, ensuring that you do not have to click on every single image to see what it is. Another imaging feature that Bing came up with was the ability for users to scroll through the image search engine results page without having to click to the next page. This infinite scroll feature is a way that Bing has helped to improve the user experience, though many other search engines have now followed on and included this feature. 

• Video results page: Though Google is the search engine that owns Youtube, the biggest video content website, Bing has actually got ahead of Google when it comes to the video results page with a better grid layout that allows for users to be able to clearly see and even watch a preview of the video without having to leave the search engine results page. 

• Microsoft ads are more targeted: Compared to Google ads and other advertisements of different search engines, Bing is the search engine where you can best target your ads to certain groups of people. ads on Bing are referred to as Microsoft ads and this more targeted approach means that even though your ads will be seen by fewer people than they would on Google, the advertisements are streamed and targeted to people who are more likely to click on the advert and be interested in what you are offering. This increases the click-through rate compared to less targeted advertisements on different search engines. 

What Are The Advantages And Disadvantages of Bing SEO?

Like with any search engine, using Bing comes with many advantages and disadvantages and the choice to use the platform may depend on these different factors. The following are a few reasons to use and not use the platform, depending on what you aim to achieve in terms of your website SEO development. 

Advantages 

One of the major advantages to using Bing when it comes to search engine optimization, is that Bing provides far more targeted advertisements compared to other search engines. Bing ads work to ensure that your paid-for advertisements are directed towards your target audience, meaning that these groups of people are far more likely to click on these advertisements and make their way to your page. SEO is all about drawing your customers in, but the main aim of marketing is to market products to people who are ultimately going to make a purchase. Not only does this targeted approach increase the amount of traffic, but it increases the amount of valuable traffic, the people who are hopefully going to see your product or service and want to make a purchase. 

Disadvantages 

One of the most prominent disadvantages of using Bing compared to Google is that it receives far less traffic. If you are looking to increase the number of visitors to your webpage, Google is still the search engine with the highest market share. While things like targeted advertisements can go a long way in ensuring that you receive all the traffic you can, Bing is still only receiving a small portion of traffic, meaning that even though these target advertisements are doing their job, your entire target market is not likely to use Bing, in fact only a small portion would actually be actively using the Bing search engine. 

What is Bings Market Share?

Bing is the search engine that is ranked with the second-largest market share in the world, and on the 27th of October 2021, the percentage of market share for Bing was sitting at 2.47%. If you are interested in monitoring the market share numbers for the American market, the percentage of market share is far higher with a 38.46% market share registered in the United States! While the Bing search engine market share is lower than Google, being the second-highest search engine is still an impressive ranking, and it is important that you make sure you are optimised for both Google and Bing search engines. If anything had to happen to your Google ranking, like any technical SEO issues or backlink problems that could cause google to no longer rank your webpage, having Bing bringing in traffic while you sort through your issues with google can make all the difference. A Bing search engine review would show that it is still a search engine that is capable of bringing in a ton of traffic, particularly if you are looking to gain traffic from the American market. Ranking highly and taking advantage of the Bing search engine share is, therefore, vital to increasing the amount of traffic that makes its way to your website. 

What Is The Difference Between Bing SEO and Google SEO?

There are many differences between Bing SEO and Google SEO, as each of these search engines has determined different factors to be important. One of the main differences between these two search engines is how they register keyword usage. While Google focuses more on the context that these keywords are displayed in, Bing search engine ranking data focuses on the target words themselves and the frequency that these different words are used with the content you display. 

Another major difference between these two search engines is how multimedia affects the ranking of your webpage on the search engine results pages. While Google places less importance on a webpages amount of media displayed, Bing rewards pages that have images, videos and other multimedia features by ranking them higher than pages that do not place importance on these additions. There are many more differences between how Bing and Google rank websites, and there are far too many to name in one blog post, but we here at Mrakethinkers know them all and we are ready to help you rank highly on each of these top search engines! 

What are Bing Ranking Factors?

Quality and Credibility

Just like in business, where your reputation means everything, in the world of ranking factors and SEO, the credibility of you and your webpage do matter and this can impact how your website is ranked on search engine results pages. Pages that are reputable and contain content that is validated will rank higher than content that is not. This means that information that is referenced and obtained from high-quality sources will rank higher than information that is not. Bing is also a search engine that notes and penalises websites that use derogatory tones and references within their content, ensuring that the information that is ranked highly will be information that is regarded as high-quality and valid data. 

User Engagement and Satisfaction

One of the major differences between Bing and Google SEO is that Bing monitors user engagement and satisfaction with the content that it receives from websites. It does this by not only measuring the click-through rate but also analysing the time that a user spends on a webpage. Websites that attract customers to their page on the search engine results page but do not provide satisfactory information, leading the user to quickly leave the page will be ranked lower compared to pages where users spend a lot of time looking through the content. Bing ensures that this is used to monitor the quality of the content and whether or not it is useful to a specific search query. 

Location

When it comes to Bing search history and location, it is always important to make sure that your location has been loaded to your website and is available to Bing. This information can impact the quality of the traffic you receive by placing your webpage on search results that are near you. This means that the traffic being directed your way will be from users who are searching for things near to. 

Page Load Time

Page load time is another factor that Bing takes into consideration, though this ranking factor falls in line with user engagement and satisfaction. If a page is taking a long time to load, users may get impatient and leave the page without even getting the chance to see the content that the page has to offer. This will cause Bing to note that the user was not satisfied with the content and rank it accordingly. 

How to Optimize Your Website For Bing?

Add Your Company To Bing Places

When it comes to businesses claiming listings in a certain region, the Bing places feature is incredibly beneficial. Bing for businesses offers this feature free of charge and it can help to increase a pages SEO by loading your location onto this platform. It helps Bing directions to note that your content would be perfect for certain groups of people near you, ranking your page higher than businesses who do not have their location loaded. 

Be Aware of on-page SEO

Bing search engine optimization has developed over time, but one part of SEO that has remained very similar over the years on Bing is on-page SEO. Unlike Google who has developed and changed how this part of SEO is registered, Bing still uses old ways to analyse and measure on-page SEO features. Things like using exact keywords and the quality of content and media are still measured and seen to be extremely important. This is one of the large differences between search engines like Google compared to Bing so users attempting to gain higher search engine results page rankings on Bing should take note of these differences and adjust their content accordingly. 

Be Active on Your Social Media

Bing is a search engine that considers social media when ranking and organising content, and this inclusion of these platforms is one of the biggest differences between Bing and other search engines. Being active on your social media platforms will go a long way in optimizing your content for this search engine, and one way to get the Bing search engine to work for you is to improve your social media content and increase your activity on these kinds of platforms. 

Continually Produce New Content

Like most search engines, content is extremely important and Bing monitors how up to date your content is and uses this as an important ranking factor. Bing does however also take content into account, and information that remains relevant no matter what time it was written will still rank highly without having to be updated. 

What are The Tools and Resources for Bing Marketers?

Bing Webmaster Guidelines

One of the most effective tools that are offered on the Bing search engine platform are Bing Webmaster Guidelines. This Bing search engine information provides useful data for you to use about how Bing ranks your page. things like Bing being about to learn about your page and helping you to be recognised and indexed by the search engine is just one of the things that are outlined in this extensive guideline.  

Bing Webmaster Tools

The Bing webmaster tools allow for users to be able to upload their content to the Bing crawler, the crawler then makes its way through your webpage and will rank it on search engine results pages. This tool is important as it helps you to measure and analyse the overall health of your web page and also see how your audience is reacting to certain content. This tool also works as a sort of Bing keyword planner as it allows for users to see what keywords are effective and what should be replaced. This is done by noting the specific keywords that are influencing and driving traffic to your webpage. For those who are looking to improve their Bing SEO, there is no better suite of tools than the Bing Webmasters tools found on this platform. 

Bing SEO- Analyzer

Within the set of webmasters tools is a URL inspection tool that allows for users to manage their SEO effectiveness and find any errors within their content and its structure. This nifty feature crawls through the domain provided and analyzes the SEO of your website, with suggested improvements on how to better your ranking on search engine results pages. 

How Markethinkers Can Help You to Improve Your Bing SEO Optimization?

Markethinkers is an SEO marketing agency that considers every ranking factor when creating, structuring and optimizing your content. With a team of experts who are all determined to ensure your page ranks well on all search engines, you can be sure that your Bing search engines results page ranking and overall SEO will be greatly improved! 

As experts, we can consider all features and inclusions that need to be made to ensure that your page is ranked as highly as possible on Bing, and we do this through monitoring the main components and ranking features on this search engine. As a marketing agency, we are equipped with the right tools and can monitor metrics that would otherwise overwhelm a business without us on their team! For Bing search engine marketing results that reflect the time and effort you have put into your website, look no further than our team of Markethinkers to help you achieve your SEO and marketing goals!