Digital Marketing

What is the AIDA Model? The journey that your customer takes as they make their way through your purchasing process is extremely important. This journey has a large impact on whether or not your business will make a sale and can impact how effective your business’s sales strategy is! The AIDA model is one of the models that is used in marketing and advertising to describe the steps that...

What is Click-Through Rate (CTR)? Using metrics to measure the effectiveness of the advertisements and digital marketing campaigns that you release is extremely important as this can help you to decipher whether or not an ad is working. There are many different metrics that are used to measure the effectiveness of advertisements, one of which is click-through rate (CTR). CTR is a metric used...

What is the Definition of Saas? SaaS stands for Software as a Service and it is defined as a delivery model for software apps. This type of software is hosted by a provider and is made available to customers over the internet. Instead of installing and maintaining software on your own computers or servers, you can access the software through the internet or an app. There may be a fee involved,...

What is LinkedIn? LinkedIn is a social media platform that has a direct focus on businesses and employment opportunities. Unlike other social media platforms, LinkedIn was created for the sole purpose of increasing engagement between businesses, employees, industry experts and those who are on the hunt for new employment opportunities. The connections developed within this space have become...

What is Content Pruning? Content pruning is the process of reviewing, removing, merging, or updating outdated or underperforming content on a website to improve its overall quality and relevance. The purpose of content pruning is to remove content that is outdated or has unnecessary information, thus improving the user experience by making it easier for visitors to find high-quality and...

What is Retargeting? What Does It Do? Retargeting is a method of online advertising that helps to bring back users who have previously visited your website. Retargeting is based on the idea that users will encounter your brand’s ads while they are spending time on Facebook and Instagram after visiting your website. Retargeting helps to support a conversion loop, which aims to increase...

What is Viral Marketing? Viral marketing is a strategy that aims to promote a product or service by encouraging people to share it with others, typically through social media or other online platforms. The goal is to create a “viral” effect, where the message spreads rapidly and widely, potentially reaching a large audience at a low cost. It is often used in conjunction with other...

Google announced on its Search Central Twitter account on December 14, 2022, that it will make an update to eliminate the effect of unwanted links in the relevant month. We wanted to provide you with information about what the link spam update is and how it will affect the websites in this article. What is Link Spam Update? Websites perceived as link spam include too many clickable external...

What is NAP Consistency?  When a person is looking for information on the best products or services to purchase, search engines are designed to specifically look to provide them with local businesses. This is due to the fact that a search engine’s aim is always to provide its users with the most reliable and relevant information available, and it is important that your business is using...

What is The Definition of Yoast SEO? Managing the upkeep and changes that come with SEO can be challenging which is why certain plugin tools have been developed to help your SEO and content marketing efforts! One of the best tools on the market today is the Yoast SEO plugin that can be used with WordPress! The handy Yoast SEO for WordPress plugin is able to help automate processes and optimise...