Content Marketing

What is a Content Management System (CMS)? Websites are becoming more and more important in the world of business, and without one, you are basically considered to be living in the dark ages! As it becomes more and more necessary to have a website as a business, there are new ways that have come about so that everyone, no matter how technically challenged you may be, can create and run a...

What is a Content Marketing Funnel? Marketing has become about more than just promoting a business, product or service and as the world and markets have become so much more competitive, it is incredibly important that marketers and businesses use every available resource to better understand their clients. Understanding how a potential customer experiences the buying process can make or break...

What is a Social Media Content Plan? In the world of online marketing, it is no longer just enough to simply have a website to promote your brand or business on, as there are now hundreds of different channels that customers may use to find the best products and services to fulfil their needs. Social media platforms have grown in leaps and bounds over the last few years, and as they have grown...

What is CDN? A CDN refers to content delivery services and it exists to ensure that websites are able to load quickly, wherever they are in the world and no matter how far away they are from the origin server. This large network of servers is able to cache certain requests and content easily by connecting to the server nearest to wherever you are. CDNs can be thought of as a way to move...

What is Content? The term content is often referred to as the information we write about and provide to customers, but it is actually an umbrella term that includes so much more! The images you see in a newspaper, the information you read online, and even the video that you watch on your television all refer to different kinds of content on many different kinds of platforms! When it...

What is a Brief? A brief is a short written outline of a document that needs to still be written. Very often, briefs contain information on what the goals, outlines and features should be included within the document being produced. A project briefs content is important, and many different industries rely on briefs to ensure that team members and employees are on the same page and...

The Definition of Content Marketing? What is Content Marketing? In todays’ day and age, supplying customers with information about your brand and product is simply not enough to fully capture their attention. With so many different products around and within such a competitive market, it is becoming increasingly more important to supply content that is strategically aligned to produce...