Content Marketing

What is a Content Management System (CMS)? Websites are becoming more and more important in the world of business, and without one, you are basically considered to be living in the dark ages! As it becomes more and more necessary to have a website as a business, there are new ways that have come about so that everyone, no matter how technically challenged you may be, can create and run a...

What is Influencer Marketing? Getting the name of your brand or business out into the world is a big part of developing your identity and gaining new clients. With social media marketing and the growth of social media platforms, new ways have been developed for how a brand can increase the size of its reach! While a brand itself may not have that many followers on social media platforms,...

What is TikTok Marketing? TikTok is a social media platform that has grown a massive user base in an extremely short amount of time, it has even been labelled as the fastest growing social media platform ever to exist! Some credit this platform’s growth to the Covid-19 pandemic, as brands, businesses and influencers had to find new ways to promote themselves and interact with their user...

What are Your Social Media Strategy Objectives? Social media is one of the latest forms of marketing, and in recent years, it has become the best way for brands and businesses to promote themselves to a wide user audience. With billions of people from all over the world active on a number of different social media platforms, it is important that brands and businesses use these networks to...

What is Content Pruning? Just because content or website features are relevant and important to use today does not mean that they will still remain relevant tomorrow. The world of websites, SEO and content are extremely fast-paced, with new features and types of content becoming more and more relevant every single day. To ensure that you are using the relevant, informative and correct...

What is a Content Marketing Funnel? Marketing has become about more than just promoting a business, product or service and as the world and markets have become so much more competitive, it is incredibly important that marketers and businesses use every available resource to better understand their clients. Understanding how a potential customer experiences the buying process can make or break...

What is Podcast Marketing? Using every opportunity to market yourself or your business to those around you is an extremely important part of advertising and there are many different channels that you can use to do this. As the world of marketing grows and more brands and businesses scope out different opportunities and ways to promote themselves and their businesses, it is important that you...

What is a Social Media Content Plan? In the world of online marketing, it is no longer just enough to simply have a website to promote your brand or business on, as there are now hundreds of different channels that customers may use to find the best products and services to fulfil their needs. Social media platforms have grown in leaps and bounds over the last few years, and as they have grown...

What is Duplicate Content? As developments within the world of SEO and content marketing grow, and brands and businesses become more aware of how their online presence can impact their content strategy, it is becoming more and more important to be aware of different elements that can harm your overall online marketing strategies. When it comes to content, search engines are becoming more aware...

What Are Long-Tail Keywords? Keywords have been one of the most prominent SEO factors since Google and other search engines began developing algorithms to structure search engine results pages. Using the best keywords can help your content remain relevant and informative, ensuring that your webpage ranks as high as possible on search engine results pages. Having a high ranking will mean that...