Content Marketing

What is a Social Media Content Plan? In the world of online marketing, it is no longer just enough to simply have a website to promote your brand or business on, as there are now hundreds of different channels that customers may use to find the best products and services to fulfil their needs. Social media platforms have grown in leaps and bounds over the last few years, and as they have grown...

What is Duplicate Content? As developments within the world of SEO and content marketing grow, and brands and businesses become more aware of how their online presence can impact their content strategy, it is becoming more and more important to be aware of different elements that can harm your overall online marketing strategies. When it comes to content, search engines are becoming more aware...

What Are Long-Tail Keywords? Keywords have been one of the most prominent SEO factors since Google and other search engines began developing algorithms to structure search engine results pages. Using the best keywords can help your content remain relevant and informative, ensuring that your webpage ranks as high as possible on search engine results pages. Having a high ranking will mean that...

What is Evergreen Content?  Content is an extremely important part of SEO and it is the basis from which users are able to get an idea about who you are as a brand or business. When creating and structuring the content that you are going to distribute across your website or marketing campaigns, considering how you want to come across and the type of information that you are going to provide...

What is Call to Action (CTA)? In the world of marketing and sales, it is important that you have content that is designed to draw customers in and convince them that the product you are selling or the service you are providing should be something that they should purchase. A call to action phrase (CTA) refers to the prompt that brands and businesses design to convince customers to make a...

What is Keyword Cannibalization? Similar content on web pages is pretty unavoidable, as the topics that we discuss are often intertwined with one another, leading to similar keywords and phrases being used across an entire website. So what is keyword cannibalization and how does it impact SEO? Keyword cannibalization refers to instances where the same keywords or phrases are used throughout an...

What is a Marketing Funnel? Marketing is a process and an industry that has grown and developed over the last few years as brands and businesses have grown and the industry has become more centred around developing marketing tactics to draw customers in and lead them to make a purchase. The process is one that has recently begun to centre more around the customer, finding out how their...

What is Target Audience?  When you decide to create a new product or provide a service, one of the first things you need to consider is who is most likely going to want to purchase this item and how it will benefit them. Creating something or providing a service should involve the idea that a certain group of people will want to purchase this as it will improve the quality of their lives. This...

What is Semantic SEO? When it comes to SEO, using simple keywords and structuring your content in a specific way is no longer enough to capture the attention of a search engine and rank highly. Understanding user intent and search intent have become a new standard to use that reflects not only what a user is searching for at this very moment in time, but also what they are going to search for...

What is Google Ads? As the online world grows and develops, with more and more brands and businesses taking the steps to promote themselves online, it is becoming increasingly more important to make sure that your website is seen by your target audience. To increase your visibility and traffic that makes its way to your website, Google has introduced Google Ads (previously known as...