Digital Marketing

What is  Mobile-Friendly SEO? Mobile devices are becoming a very important aspect of the development of websites and SEO. As mobile devices become smarter and more capable of functioning like any PC, it is important that websites take mobile site visits into consideration when they structure and create the website itself. Being able to view and use a website on a mobile device as well as one...

What are Your Social Media Strategy Objectives? Social media is one of the latest forms of marketing, and in recent years, it has become the best way for brands and businesses to promote themselves to a wide user audience. With billions of people from all over the world active on a number of different social media platforms, it is important that brands and businesses use these networks to...

What is a Content Marketing Funnel? Marketing has become about more than just promoting a business, product or service and as the world and markets have become so much more competitive, it is incredibly important that marketers and businesses use every available resource to better understand their clients. Understanding how a potential customer experiences the buying process can make or break...

What is Website Visibility? As the internet grows and search engines have a wider variety of different websites to choose between and place on search engine results pages, it is becoming important to understand web visibility and how it can impact the amount of users who visit and find your website. Website visibility refers to the process of optimising different elements on your webpage so...

What is Podcast Marketing? Using every opportunity to market yourself or your business to those around you is an extremely important part of advertising and there are many different channels that you can use to do this. As the world of marketing grows and more brands and businesses scope out different opportunities and ways to promote themselves and their businesses, it is important that you...

What Is Social Media SEO?  Many assume that SEO is impacted only by the elements that appear on a webpage, and while these factors do greatly contribute to increasing rankings and helping to improve SEO, there are other platforms and ways that you can help increase your search engine optimization! Social media platforms offer many great opportunities whereby you can increase the amount of...

What is Google Data Studio? Data is an important part of every brand or business, and as metric tools and devices become more advanced on the different insights that they can provide and metrics that they share, it is becoming important that this data be easily read and shared across entire organisations. The Google Data Studio is a platform that has been developed to transform your metrics...

What is Google Search Console? As one of the top search engines around, Google is who you should be looking to impress when it comes to your SEO. Luckily for us, Google has many different tools that can be used to measure metrics and make adjustments when it comes to on-page, off-page and technical SEO elements that the search engine monitors, ensuring that you are able to optimise your...

What is Google Analytics? As one of the most widely used search engines in the world, Google has created a name for itself in the world of online marketing, as brands and businesses have taken to using search engines like Google to better promote themselves and their offerings. As online marketing grows and becomes a more popular way to promote yourself and your company, it is important that...

What is LinkedIn? As a platform that is used all over the world to connect businesses to people and provide opportunities to promote things like advertisements, job postings and much more, LinkedIn is a great way to drive traffic and sales while getting the opportunity to market opportunities to potential employees! This professional network is quickly becoming one of the most used social...