What is a Domain Name? Methods to Get a Free Domain Name
What is a Domain Name?
When creating a website, you have to ensure that users will be able to type in an address to be able to find the website. With so many different websites across the internet, ensuring that you have a unique name and address to help users find you easily is an imperative part of having a good and functioning website. When creating this name, it is referred to as your...
What is SERP? Why Are SERPs Important for SEO?
What is SERP?
Search engines are one of the best tools to use to promote your webpage, and scrolling through Google provides brands and businesses with the best and most affordable advertising around. Gaining organically sourced traffic through search engines can be extremely beneficial, but it is becoming more and more important that your page be appropriately optimised to ensure the best...
What is Accelerated Mobile Page (AMP) and Why is It Important?
What is an Accelerated Mobile Page (AMP)?
In today’s fast-paced and technologically advanced world, smartphones are the most used devices to make purchases, surf the web and connect to social media platforms. As the smartphone industry grows and overtakes desktops, it is becoming more important that the same attention and ad-spend given to your creating the perfect desktop experience is...
What are B2B and B2C Marketing? What are The Differences?
What is B2B Marketing?
Not all business sales go straight from a company to a consumer, and often, businesses rely on other businesses when it comes to sales and purchases! B2B refers to sales that happen between two businesses rather than the standard business to consumer sales. For example, if a company sells paper to another business, this is referred to as a business to business...
What Are Internal Links? Internal Link Strategy for SEO
What Are Internal Links?
In order for web pages to function effectively, they have to be able to communicate with one another and allow for users to easily make their way between different web pages on a website. So what is an internal link and why is it such an important part of SEO? If a user clicks on a link on a web page and is taken to another, you are clicking on an internal link! These...
Content Planning: How to Create a Content Plan For Social Media?
What is a Social Media Content Plan?
In the world of online marketing, it is no longer just enough to simply have a website to promote your brand or business on, as there are now hundreds of different channels that customers may use to find the best products and services to fulfil their needs. Social media platforms have grown in leaps and bounds over the last few years, and as they have grown...
What are Backlinks? What are The Advantages of Getting More Backlinks?
What Are Backlinks?
The internet is connected through a series of links whereby users can make their way from search engines to websites and from websites to other pages that may hold valuable information. These different links are like the glue that holds the internet together and without them, internet users would not be able to make their way through various pages! There are different kinds...
What are Meta Tags? The Importance of Using Meta Tags for SEO
What are Meta Tags?
As search engines become more concerned about the relevance of content and the relationship between searches and the content that is ranked highly, they have come up with ways that pages can be optimised and understood. Meta tags are used to help search engines better understand what the content on a specific page is about, ensuring that it ranks for search queries whereby...
What is Screaming Frog? How Can You Use This SEO Tool?
What is Screaming Frog?
As the world of online marketing grows and your online presence becomes more and more important, it is becoming vital that you use all available resources to manage and influence your SEO! Screaming Frog is one of the best SEO tools around and it is able to help you to manage audits and impact a number of different SEO features on your website. Without tools like...
What is Duplicate Content And Why is It Important?
What is Duplicate Content?
As developments within the world of SEO and content marketing grow, and brands and businesses become more aware of how their online presence can impact their content strategy, it is becoming more and more important to be aware of different elements that can harm your overall online marketing strategies. When it comes to content, search engines are becoming more aware...