SEO

What Are Canonical Tags? Canonical tags are HTML elements webmasters use to inform search engines of the preferred version of a webpage. This is extremely useful when multiple URLs have identical or similar content. These tags help avoid duplicate content issues that can negatively impact a website’s search engine rankings.  Why are Canonical Tags Important For SEO? Canonical tags...

What is Content Pruning? Content pruning is the process of reviewing, removing, merging, or updating outdated or underperforming content on a website to improve its overall quality and relevance. The purpose of content pruning is to remove content that is outdated or has unnecessary information, thus improving the user experience by making it easier for visitors to find high-quality and...

Google announced on its Search Central Twitter account on December 14, 2022, that it will make an update to eliminate the effect of unwanted links in the relevant month. We wanted to provide you with information about what the link spam update is and how it will affect the websites in this article.What is Link Spam Update? Websites perceived as link spam include too many clickable external...

What is NAP Consistency?  When a person is looking for information on the best products or services to purchase, search engines are designed to specifically look to provide them with local businesses. This is due to the fact that a search engine’s aim is always to provide its users with the most reliable and relevant information available, and it is important that your business is using...

What is The Definition of Yoast SEO? Managing the upkeep and changes that come with SEO can be challenging which is why certain plugin tools have been developed to help your SEO and content marketing efforts! One of the best tools on the market today is the Yoast SEO plugin that can be used with WordPress! The handy Yoast SEO for WordPress plugin is able to help automate processes and optimise...

What Is General Data Protection Regulation (GDPR)?  Websites and companies collect a wide range of personal information from their users, this information is given by the user but it is not available for websites to do what they please. It is important that the personal information of those who give their data to companies is strictly protected and that the person who has supplied the...

What Are 301 Redirects? The functioning of websites can often be confusing with many different elements that are needed to ensure that users are able to access web pages easily. You may have moved your page to a new location, changed your domain name or you may have even found a broken URL on your website. These are common issues and changes that may crop up and it is important that you have...

What Is a User Agent? What are The Types? A user agent is a software that has been developed to help a user better communicate with network servers. This software acts as a go-between for the user and the web server, almost like a real estate agent would be the mediator between a seller and a buyer. A user agent for browsers will collect the user’s information and instructions, process...

What is PPC? As the internet has become the go-to place when it comes to advertising, different models and methods of advertising have been developed. PPC, or pay-per-click, is a model of internet marketing whereby the person or business advertising will pay the advertisement publisher a fee every time the link that was published is clicked on. PPC is considered a way to drive traffic to your...

What is SEO Migration? When a website is first designed, it usually would have to undergo certain adaptations as your business grows and changes. As these changes occur, it is imperative that you are not doing anything that could impact your SEO. So what is a site migration and how can I ensure that this process does not damage my SEO? A site migration is referred to as any changes that a...