SEO

What are Website Breadcrumbs?  The phrase ‘follow the breadcrumbs’ means to follow the hints and clues that are left behind to get back to where you might have come from. Upon hearing this phrase, the first thing that may come to mind is a fairy tale story of a brother and sister who make their way through the woods, and while Hansel and Gretal did indeed follow the breadcrumbs, we are talking...

What is  Mobile-Friendly SEO? Mobile devices are becoming a very important aspect of the development of websites and SEO. As mobile devices become smarter and more capable of functioning like any PC, it is important that websites take mobile site visits into consideration when they structure and create the website itself. Being able to view and use a website on a mobile device as well as one...

What is Website Visibility? As the internet grows and search engines have a wider variety of different websites to choose between and place on search engine results pages, it is becoming important to understand web visibility and how it can impact the amount of users who visit and find your website. Website visibility refers to the process of optimising different elements on your webpage so...

What Is Social Media SEO?  Many assume that SEO is impacted only by the elements that appear on a webpage, and while these factors do greatly contribute to increasing rankings and helping to improve SEO, there are other platforms and ways that you can help increase your search engine optimization! Social media platforms offer many great opportunities whereby you can increase the amount of...

What is Google Data Studio? Data is an important part of every brand or business, and as metric tools and devices become more advanced on the different insights that they can provide and metrics that they share, it is becoming important that this data be easily read and shared across entire organisations. The Google Data Studio is a platform that has been developed to transform your metrics...

What is Google Search Console? As one of the top search engines around, Google is who you should be looking to impress when it comes to your SEO. Luckily for us, Google has many different tools that can be used to measure metrics and make adjustments when it comes to on-page, off-page and technical SEO elements that the search engine monitors, ensuring that you are able to optimise your...

What is Google Analytics? As one of the most widely used search engines in the world, Google has created a name for itself in the world of online marketing, as brands and businesses have taken to using search engines like Google to better promote themselves and their offerings. As online marketing grows and becomes a more popular way to promote yourself and your company, it is important that...

What is a Domain Name?  When creating a website, you have to ensure that users will be able to type in an address to be able to find the website. With so many different websites across the internet, ensuring that you have a unique name and address to help users find you easily is an imperative part of having a good and functioning website. When creating this name, it is referred to as your...

What is SERP? Search engines are one of the best tools to use to promote your webpage, and scrolling through Google provides brands and businesses with the best and most affordable advertising around. Gaining organically sourced traffic through search engines can be extremely beneficial, but it is becoming more and more important that your page be appropriately optimised to ensure the best...

What is an Accelerated Mobile Page (AMP)? In today’s fast-paced and technologically advanced world, smartphones are the most used devices to make purchases, surf the web and connect to social media platforms. As the smartphone industry grows and overtakes desktops, it is becoming more important that the same attention and ad-spend given to your creating the perfect desktop experience is...