What Does Wayback Machine Do And How to Benefit From It?
What Does The Wayback Machine Do?The Wayback Machine is sort of like a time machine or archive platform for the internet and it allows for users to be able to see and review archived versions of websites and webpages. Some of you may be sitting and asking how this could be useful and why it is done, and the answer is quite simple, just like any other historical event, artefact or...
What Is Google Trends? How To Benefit From It For SEO?
What is Google Trends?Google Trends is defined as an exploratory tool that provides marketers with information about trends over a certain time period and it can also be used to evaluate the top search questions that are asked on Google from various countries and across different languages. This exciting tool is also popular for how it presents this data, and the graphs provided show...
What is Trustpilot? How to benefit from Trustpilot for your SEO success?
What is Trustpilot?With so many different sources of online information about websites and businesses, it is becoming harder and harder to know who to trust and rely on. It is for this reason that websites like Trustpilot have been developed as they are proving to be one of the best ways to monitor, report on and analyse how a brand or business actually works and whether or not they...
What Are HTTP Status Codes and Why They Are Important For SEO
What Are HTTP Status Codes?In order for servers and users to be able to interact, there needs to be some kind of communication, this communication is done through the use of HTTP status codes. HTTP (HyperText Protocol) are codes that are issued by a web server in response to a user’s requests. In other words, every click on a link or every time a URL is typed into a search...
What Is Topical Authority? The Importance Of Topical Authority For SEO
What is Topical Authority?When it comes to SEO and gaining views through an organic site visit, the authority of your content and its relevance to the topics you are discussing is a very important aspect to consider. The meaning of topical authority refers to having content on your webpage that is valuable, informative and relative to what your website is all about. Having this...
How to Use Ahrefs For Keyword Research?
What is Ahrefs?Ahrefs is one of the top SEO software suites in the world, with tons of features and tools that are each aligned with ensuring your website is equipped to rank highly on search engine results pages. There are many different types of Ahrefs checker tools, some of the most popular include the Ahrefs site audit tool, the keyword ranking tool and many more that are each...
How to Optimize Your Website For Bing?
What is Bing?Bing is a search engine that holds the second-largest amount of market share in the world, meaning that it is the second most popular search engine to use, following behind Google. With hundreds of different search engines and thousands of ranking factors to consider when structuring your website and the content on it, it is impossible to adhere to all the different...
How to Generate a Sitemap For Google?
What is a Sitemap?Sitemaps for websites are created to ensure search engines and users are able to easily navigate and understand what a webpage is about. This type of map refers to a sort of blueprint file of a website, it is there to outline the different pages, files and links that appear on your page in a way that is easy for search engine crawlers and bots to read. A sitemap is...
What is SEMRush Used For?
What is SEMRush?SEMRush is a suite of online tools that can be used to improve a brands marketing and increase its online visibility and presence. This online one-stop-shop of impressive and unique tools is generally used by brands and businesses who are hoping to increase the number of visitors to a page through numerous tactics and using an assortment of different metrics to...
What are Featured Snippets? Why Important for SEO?
What are Featured Snippets?Featured snippets on Google refer to the information that appears on a search engine results pages that you can read without having to visit the webpage. This Google feature is displayed as questions and answers that can be pulled down, making it extremely easy to get answers to questions and avoiding having to visit a website and sift through data if you...