Technical SEO

What Does Keyword Match Types Mean? Keywords are an important element of SEO as they help search engine crawlers better understand web content and match searches according to relevance based on these keywords. There are different types of keywords as well as different keyword match types that need to be considered when looking for the most appropriate keywords to use. So what are keyword match...

What Are Canonical Tags? When pages are created and then published, there are often duplicates of the same page that are released, and these pages are not seen by search engines as duplicates but as different webpages, all with duplicated content. The basic definition of canonical tags is that they are specialised tags that are used to show which webpage is the correct one, ensuring...

What is a Technical SEO Audit? When ensuring that the technical elements of a webpage are acting effectively, it is important that a technical SEO audit is performed on web pages and websites as a whole. A technical SEO audit is responsible for ensuring the health and effectiveness of the technical SEO elements that are on a webpage and reports back what needs to be adjusted and fixed...

What Are HTTP Status Codes? In order for servers and users to be able to interact, there needs to be some kind of communication, this communication is done through the use of HTTP status codes. HTTP (HyperText Protocol) are codes that are issued by a web server in response to a user’s requests. In other words, every click on a link or every time a URL is typed into a search...