Social Media Marketing

What is LinkedIn? LinkedIn is a social media platform that has a direct focus on businesses and employment opportunities. Unlike other social media platforms, LinkedIn was created for the sole purpose of increasing engagement between businesses, employees, industry experts and those who are on the hunt for new employment opportunities. The connections developed within this space have become...

What is Viral Marketing? Viral marketing is a strategy that aims to promote a product or service by encouraging people to share it with others, typically through social media or other online platforms. The goal is to create a “viral” effect, where the message spreads rapidly and widely, potentially reaching a large audience at a low cost. It is often used in conjunction with other...

What is TikTok Marketing? TikTok is a social media platform that has grown a massive user base in an extremely short amount of time, it has even been labelled as the fastest growing social media platform ever to exist! Some credit this platform’s growth to the Covid-19 pandemic, as brands, businesses and influencers had to find new ways to promote themselves and interact with their user...

What are Your Social Media Strategy Objectives? Social media is one of the latest forms of marketing, and in recent years, it has become the best way for brands and businesses to promote themselves to a wide user audience. With billions of people from all over the world active on a number of different social media platforms, it is important that brands and businesses use these networks to...

What Is Social Media SEO?  Many assume that SEO is impacted only by the elements that appear on a webpage, and while these factors do greatly contribute to increasing rankings and helping to improve SEO, there are other platforms and ways that you can help increase your search engine optimization! Social media platforms offer many great opportunities whereby you can increase the amount of...

What is LinkedIn? As a platform that is used all over the world to connect businesses to people and provide opportunities to promote things like advertisements, job postings and much more, LinkedIn is a great way to drive traffic and sales while getting the opportunity to market opportunities to potential employees! This professional network is quickly becoming one of the most used social...

What is a Social Media Content Plan? In the world of online marketing, it is no longer just enough to simply have a website to promote your brand or business on, as there are now hundreds of different channels that customers may use to find the best products and services to fulfil their needs. Social media platforms have grown in leaps and bounds over the last few years, and as they have grown...

What is Social Media Marketing?Social media marketing refers to the use of social networks to promote a certain product, skill or service. Social media marketing uses an assortment of different strategies, tactics and media types to promote a whole range of different things, from brands and businesses selling products to those who are hoping to promote a specific skill or service...