Google Algorithms

What is Google My Business? As the search engine with the most search market share in the world, optimising your content to rank well on Google is vital for success. You may be wondering, how do I add my business to Google and reap the benefits offered by this search engine? Google My Business is a free tool that has been provided by Google to allow business owners to manage their online...

Google announced on its Search Central Twitter account on December 14, 2022, that it will make an update to eliminate the effect of unwanted links in the relevant month. We wanted to provide you with information about what the link spam update is and how it will affect the websites in this article.What is Link Spam Update? Websites perceived as link spam include too many clickable external...

Google is always trying to make its search results more efficient and user-oriented. For this reason, it makes updates regularly. One of the latest changes made by Google was the E-E-A-T update announced on the Search Central Twitter account on December 15. Google also updated its search rating criteria, including E-E-A-T in the guidelines. So what does this algorithm update include? What kind...

What is NAP Consistency?  When a person is looking for information on the best products or services to purchase, search engines are designed to specifically look to provide them with local businesses. This is due to the fact that a search engine’s aim is always to provide its users with the most reliable and relevant information available, and it is important that your business is using...

What is Google Pagespeed Insights? When developing your website it is important to have ways that you can monitor and check its performance of it, ensuring that those who visit any page are having a good experience. Through monitoring of specific metrics and data, you can analyse how your webpage is functioning and what you can do to improve the experiences that your users have. One of the...

What is Google Analytics 4? Knowing the number of visitors who are streamed to your website and being able to measure the engagement that specific pages receive is an important part of website metrics! Having this kind of information is vital if website owners are going to know how to improve certain features on their websites. Measuring these kinds of metrics ensures that you are able to...

What is Google Data Studio? Data is an important part of every brand or business, and as metric tools and devices become more advanced on the different insights that they can provide and metrics that they share, it is becoming important that this data be easily read and shared across entire organisations. The Google Data Studio is a platform that has been developed to transform your metrics...

What is Google Search Console? As one of the top search engines around, Google is who you should be looking to impress when it comes to your SEO. Luckily for us, Google has many different tools that can be used to measure metrics and make adjustments when it comes to on-page, off-page and technical SEO elements that the search engine monitors, ensuring that you are able to optimise your...

What is Google Analytics? As one of the most widely used search engines in the world, Google has created a name for itself in the world of online marketing, as brands and businesses have taken to using search engines like Google to better promote themselves and their offerings. As online marketing grows and becomes a more popular way to promote yourself and your company, it is important that...

What is Google E-A-T in SEO? Quality is an important thing to consider when improving your SEO and trying to rank higher on search engine results pages. the quality of a webpage is a relatively new thing that search engines are using to rank pages but it is becoming more and more important that search engines associate your webpage as one with high quality. Google E-A-T is something that has...