Marketing

What is the AIDA Model? The journey that your customer takes as they make their way through your purchasing process is extremely important. This journey has a large impact on whether or not your business will make a sale and can impact how effective your business’s sales strategy is! The AIDA model is one of the models that is used in marketing and advertising to describe the steps that...

What is Viral Marketing? Viral marketing is a strategy that aims to promote a product or service by encouraging people to share it with others, typically through social media or other online platforms. The goal is to create a “viral” effect, where the message spreads rapidly and widely, potentially reaching a large audience at a low cost. It is often used in conjunction with other...

What is Neuromarketing? The brain is the most complex part of the human body and while a lot of research has been compiled to better understand it, research is being done nearly every day that reveals something new about what makes us tick! A new development in the world of neuroscience is looking at what makes us compelled to take certain actions; is it the colour of the advertisement we just...

What is Marketing? First of all, it should be said that there is actually no single answer to the question of “what is marketing?” If we explain the question briefly, It can be said that marketing is everything. Actually, the definition of marketing in the full sense is as follows;“Marketing is the name given to all these complex processes that begin before a product or...

Branding Definition: What is Branding? What Does Branding Mean?In order to have an original and successful brand and to take all the necessary steps correctly, first of all, you need to understand “what does branding mean?” Primarily, it should not be forgotten that the branding process is valid for a product or service as well as for a person. After explaining...