What are Canonical Tags? How Should They Be Used?
What Are Canonical Tags?
Canonical tags are HTML elements webmasters use to inform search engines of the preferred version of a webpage. This is extremely useful when multiple URLs have identical or similar content. These tags help avoid duplicate content issues that can...
E-mail Marketing Guide: What is it and How Does it Work?
What is Email Marketing?
One of the most effective marketing campaigns to use when it comes to advertising your business offers is through email! Email is a great way to reach your target audience and stream content as nearly everyone has an email address that they check...
What is AIDA Model in Marketing?
What is the AIDA Model?
The journey that your customer takes as they make their way through your purchasing process is extremely important. This journey has a large impact on whether or not your business will make a sale and can impact how effective your business’s...
Click-Through Rate: How Can You Increase Your CTR?
What is Click-Through Rate (CTR)?
Using metrics to measure the effectiveness of the advertisements and digital marketing campaigns that you release is extremely important as this can help you to decipher whether or not an ad is working. There are many different metrics that...
How Do We Use Google My Business Pages for SEO?
What is Google My Business?
As the search engine with the most search market share in the world, optimising your content to rank well on Google is vital for success. You may be wondering, how do I add my business to Google and reap the benefits offered by this search engine?...
How Important is SEO for SaaS?
What is the Definition of Saas?
SaaS stands for Software as a Service and it is defined as a delivery model for software apps. This type of software is hosted by a provider and is made available to customers over the internet. Instead of installing and maintaining software on...
