What is AIDA Model in Marketing?
What is the AIDA Model?
The journey that your customer takes as they make their way through your purchasing process is extremely important. This journey has a large impact on whether or not your business will make a sale and can impact how effective your business’s...
Click-Through Rate: How Can You Increase Your CTR?
What is Click-Through Rate (CTR)?
Using metrics to measure the effectiveness of the advertisements and digital marketing campaigns that you release is extremely important as this can help you to decipher whether or not an ad is working. There are many different metrics that...
How Do We Use Google My Business Pages for SEO?
What is Google My Business?
As the search engine with the most search market share in the world, optimising your content to rank well on Google is vital for success. You may be wondering, how do I add my business to Google and reap the benefits offered by this search engine?...
How Important is SEO for SaaS?
What is the Definition of Saas?
SaaS stands for Software as a Service and it is defined as a delivery model for software apps. This type of software is hosted by a provider and is made available to customers over the internet. Instead of installing and maintaining software on...
LinkedIn Marketing Guide: Creating A Better Future For Your Business
What is LinkedIn?
LinkedIn is a social media platform that has a direct focus on businesses and employment opportunities. Unlike other social media platforms, LinkedIn was created for the sole purpose of increasing engagement between businesses, employees, industry experts...
What is Content Pruning? Why It’s Important for SEO?
What is Content Pruning?
Content pruning is the process of reviewing, removing, merging, or updating outdated or underperforming content on a website to improve its overall quality and relevance. The purpose of content pruning is to remove content that is outdated or has...
