We prepare your website SEO content in accordance with SEO best practices, which is not only an important part of SEO but also of your brand image—both for search engines and users.
Original SEO-compatible content has a huge impact on the performance of a website, especially when it contains accurate information and is written in fluent, natural and grammatical language. Knowing this, we seek to increase your organic traffic and sales through content that will represent your brand in the best light possible, without excessive fees.
Do you also wish to attain sustainable organic growth like the dozens of brands we have helped to succeed?
What is Content Marketing?
Marketing your business is an important part of building up your clientele, increasing profit and forming valuable connections with your target audience. One of the best ways to create and enforce these relationships is through content marketing! Content marketing refers to a strategic approach that aims to create and distribute insightful, relatable, and consistent content. This content is then used to attract and engage a clearly identified target audience, with the main purpose centred around driving customer action. Content marketing involves creating and sharing various types of content, such as blog posts, infographics, social media posts, and more, in order to educate, entertain, and/or engage a specific audience in order to ultimately drive profitable customer action.
Content marketing is also valuable when it comes to forming closer relationships with your target audience. If your customers feel as if they have a better understanding of who you are and what you do, they are likely to be more loyal to your business. Content marketing services help to build this relationship with your clients through numerous techniques and tactics!
What is SEO Compatible Content? How Should It Be Written?
SEO-compatible content refers to content that is written in a way that is optimised for search engines. Optimising your content for search engines is extremely important as this will determine how visible your website is and the type of users that may click on links to your site. SEO content writing services are designed to help a website rank higher in search engine results pages for specific keywords or phrases. Getting these keywords or phrases correct is vital to success as they will determine what search queries your website will rank for and where on search engine results pages your website is located. Search engine crawlers will analyse your content and base your placement on what they find!
There are a few key components to think about when writing SEO-compatible content, these are some of the best practices to follow:
- Use keywords: Including relevant keywords in the title, headings, and throughout the body of the content will help search engine crawlers gain a better understanding of your content. While using keywords throughout your content is an important part of SEO copywriting, search engines have become increasingly more aware of pages that overuse keywords or do not use them in the correct context. It is important to not overuse keywords to avoid penalties. Proper SEO keyword research and analysis need to be done for these phrases to be effective.
- Use specific sentence structure: When creating SEO-friendly content, it is important to remember that sentence structure is also analysed. Long and confusing sentences and paragraphs are often not properly understood by search engine crawlers.
- Optimise meta tags: Make sure to include a meta title and meta description that accurately reflects the page’s content and includes keywords. This will help search engine crawlers better understand your content and ensure you are ranked for relevant search queries.
- Use internal linking: Use internal links within the content to link to other relevant pages on your website. This makes it easier for both the user and search engine crawlers to make their way through your website.
- Use alt tags: Add alt tags to images to help search engines understand the content of the images. Without alt tags, images may not register with the search engine crawlers.
- Update content: New and fresh content should be added regularly to keep it relevant for both users and search engines. Content pruning is an important part of any SEO copywriting strategy and you should be regularly assessed as to whether the content you have on a website is still relatable. Content pruning involves assessing your content regularly and making updates as they are needed.
- Use backlinks: Using backlinks that are linked from authoritative sources can increase the credibility and authority of your content.
Remember, the most important part of SEO copywriting is that you are able to provide valuable and relevant content for your audience.
What Should Be Considered When Writing Quality Content?
There are a number of things to consider when it comes to SEO content writing. There are many factors that search engines take into consideration when using content to understand a website and rank on search engine results pages. The following is a brief look into what should be considered when writing quality content.
- Audience: Your audience is extremely important as the content that is written will be read by this group of people. Understanding who you are writing for and tailoring the content you create based on their interests, level of understanding, and needs is a great way to ensure you are producing content that is relevant. Your audience may vary so ensuring that you are creating content that is relatable is always a must when it comes to content creation and SEO copywriting.
- Purpose: Your audience will want to know immediately what the purpose of your content is and why they want you to read or see it. It is vital to clearly define the purpose of the content you create and ensure that it is based on the needs and desires of the audience.
- Structure: Use a clear and logical structure to organise the content and make it easy to read and understand. The structure is an important part of what makes content good and readable. If you have a confusing structure, users may exit your site before even being able to interact with the content that you post. Using internal links is a great way to ensure that the structure of your website is easy to navigate, both for search engine crawlers and for the users themselves.
- Clear language: Another important factor to consider when it comes to SEO copywriting is that you want your content to be clearly written and easy to understand. Using confusing and long sentences has a negative impact on both the user experience as well as your SEO. A big part of SEO copywriting is creating content that is easy to read and understand, so be sure to keep this in mind as you prepare content that will be on your website!
- Accuracy: It goes without saying that the content that you produce and release should be as accurate as possible. This is why it is so important to keep up with content pruning on your website and as facts and information change, you should be keeping your content updated.
- SEO: Optimise the content for search engines by using relevant keywords and meta tags. Using an agency like Markethinkers for keyword research services is always a good idea as this ensures that your content contains the right keywords to make you as visible as possible. Using various SEO tactics to improve the quality of your site will have many positive outcomes when it comes to your rank and your authority!
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How Does Our SEO-Compatible Content Production Process Work?
Our SEO-compatible content production process involves four steps. You will be involved in every step to ensure that you walk away with high-quality content that you are happy to release to your audience. The following is a brief look into this process and the steps that are involved.
Dating and Content Calendar Preparation
In order to devise a content marketing strategy, a plan needs to be put in place and dates for the release of content need to be confirmed. Our team will help you devise a strategy that is in line with the goals of your business as well as the time frame in which these goals need to be met. Content calendar preparation is vital and we will ensure that your timeline is in line with the dates that the content will need to be released.
Content Research and Brief Preparation
In order to ensure that the content we create is in line with your business and target audience, we will compile content research. This research will be based on your target audience and their needs as well as competitors. Once the research has been completed, a content brief will be compiled. This brief will have questions that will be answered in the content writing phase as well as keywords that can be assessed by your business. Once you are happy with this, the brief will be sent to our SEO copywriting team!
The content writing part of the process is handled by our skilled SEO copywriting experts! These copywriters will take the information collected during the content research phase and use this to create high-quality content. Keywords and any links that you would like to be included in the content will be added at this stage of the process.
Progressive Check and Edit
To ensure that you are 100% happy with the results, we do offer editing services included with our SEO copywriting package. If you would like changes to be made or have suggestions you would like implemented, our team will do this all for you! Our content goes through a rigorous editing process that you are involved in. This is to ensure that you walk away completely happy with the results.
Why Choose Us?
Words Can Change Many Things
Many brands looking to receive copywriting services encounter undesirable results. The content often needs to be completely rewritten in a short time frame. Not only does this situation cause a serious waste of resources, but it also negatively affects your website’s performance and user experience, in addition to your SEO efforts.
As our current customers can attest, working with Markethinkers will eliminate such issues. We would love to contribute to the profitability, efficiency and growth of your business, as well.
So, are you ready to grow your business digitally?
Opinions of Brands Receiving SEO Copywriting Services from Markethinkers
Brands that receive copywriting services from our team here at Markethinkers see a high ROI, have increased engagement on their website and obtain valuable and insightful content that attracts quality customers. We have a variety of SEO copywriting services that you can look into using, each one designed to ensure that your content is unique, targeted and engaging for your clients. For more information on how we can help you reach new and exciting levels of success, please do not hesitate to contact us.
Our Success Stories
When it comes to the SEO copywriting services that our team offers, we have had a number of success stories! Setur is a brand that received comprehensive SEO copywriting consultancy and came back stronger than ever after having received these services! With an SEO ROI of 17,000% and a 328,94% increase in organic revenue, Markethinkers helped Setur bounce back after having struggled with the effects that Covid-19 had on the travel industry. For more on the SEO copywriting services that we offer, do not hesitate to contact us!
Are You Ready to Grow Your Business Digitally and Increase Your Website Visibility?
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Frequently Asked Questions (FAQ)
After reading the above, you may have a few questions about the services we offer and what goes into producing high-quality, SEO-optimised content! The following is a look at a few of the most frequently asked questions when it comes to SEO copywriting services.
Content production refers to the process of creating and publishing various forms of digital or print content. This can include text, images, videos, audio, and interactive elements such as quizzes and polls. The process typically involves several stages, including planning, research, writing/creating, editing, and publishing. It also often involves collaboration between different teams, such as writers, editors, designers, and marketers. The ultimate goal of content production is to create valuable and engaging content that serves the needs and interests of the target audience and achieves the desired business objectives. For more on the SEO copywriting services that we offer, do not hesitate to contact us!
A brief refers to a document where questions will be prepared, brand information will be noted and keywords will be displayed. Our team will prepare the brief based on research, both from information given by you as well as through market research on your competitors. Before the content production phase begins, you will be sent the brief for approval, offering you the chance to assess the questions and keywords that will be in the content. You will also note that the number of words for the content will also be displayed. Once everything is up to your standard, your approval will allow for content production to begin. This is a hugely beneficial part of the SEO copywriting services that we offer!
Our brief production process is done by using research that will be compiled by our team. You will also be asked to prepare any brand notes that are important for our team. The information we compile is based on keyword research, competitor analysis and your own personal preferences. Before the content writing phase of the process begins, you will be sent this brief for approval. For more on the SEO copywriting services that we offer, do not hesitate to contact us!
An important part of any marketing strategy is planning how you are going to achieve your goals. An SEO content strategy is a plan that outlines how our team will create, manage, and publish content to achieve certain business goals. Part of a content strategy is looking into your target audience and assessing what their needs are and how you plan to meet them. You will also need to include specific metrics that will help you to measure your progress and ensure that these goals are aligning with the timeline you have set. Coming up with an effective content strategy is extremely important as this can ensure that you are equipped with a plan to increase engagement and overall profits. For more on the SEO copywriting services that we offer, do not hesitate to contact us!
If you are not in the marketing industry, you may not have the tools and know-how to create an effective content strategy. Our team here at Markethinkers has the experience and knowledge that can help you create an effective strategy when it comes to content marketing. Our SEO copywriting services are designed to help businesses create an effective content strategy that is specifically in line with the goals of your business. This content strategy will include planning around the time at which content will be released, the type of content written and the needs of your unique target audience. For more information on how we can help you achieve success with an SEO content marketing strategy, do not hesitate to contact us! For more on the SEO consultancy and SEO copywriting services that we offer, do not hesitate to contact us!
There are a number of reasons why a good content strategy is needed for a website. The following are just a few of these benefits to consider.
- Engagement increases: A big part of any content marketing strategy is creating relevant and insightful content that will keep users engaged on your website. Doing research into your target audience is a big part of any content marketing strategy as this helps to increase engagement on your site!
- Search engine rankings increase: Content strategies involve looking into what is most relevant in your industry. This helps to improve your authority and ensures that search engines are aware of your position within the market. This higher level of authority will lead to increased rankings on search engine results pages!
- Enhanced brand awareness: A structured and well-thought-out content strategy can also help position a business as a thought leader within its industry. This helps to increase brand awareness and credibility, heightening consumer satisfaction and leading to a business being recognised within the industry!
- Greater conversion rates: A well-crafted content strategy will increase conversion rates and help a business earn more profit. Well-crafted content that has been designed specifically for increased conversions is extremely beneficial! Any good content strategy will include information that helps convert users into paying customers, so be sure to look out for this!
For more on the SEO copywriting services that we offer, do not hesitate to contact us!
Strategy is just as important as the content writing process and to ensure your content is aligned with your target audience and goals, we undergo a strategy development session to determine what you need! This strategy involves looking at the current features of your website as well as the features of your competitors' sites. This ensures that we are able to identify any weak points, both within the market and within the structure of your website. This strategy development process is incredibly beneficial and ensures that the optimisations that are done on your website are unique to your business and industry! For more on the SEO copywriting services that we offer, do not hesitate to contact us!
Keywords are an important part of the SEO copywriting services that our team here at Markethinkers offers! This form of research involves doing local keyword research, long tail keyword research and ensuring that your business is provided with the very best and most effective keywords in your content! Keywords involve looking at user intent and finding ways to ensure that your website is ranking for the most relevant searches.
How we use keywords may differ between website pages and blogs, but this is to ensure that you are ranking for the best search queries on results pages. blog keyword research may differ depending on what you want to get out of the blog! This will all be discussed and explained during the initial planning phase of the content production process and you will have access to all keywords that will be used before the actual writing of your content begins. For more on the SEO copywriting services that we offer, do not hesitate to contact us!
Search engines are equipped with algorithms that are used to determine the relevance and authority of a website. One of the most important elements that these algorithms take into consideration is a website's content and they will assess the quality and relevance of the information that is on a website. By creating high-quality, relevant, and valuable content, a website can improve its search engine rankings and visibility, making it a vital part of improving your SEO! SEO copywriting services help to ensure that a website has content that is not just going to help users better understand what a business does, but also that these algorithms will deem a website as authoritative. This is what makes using SEO copywriting services so vital! For more on the SEO copywriting services that we offer, do not hesitate to contact us!
When it comes to SEO copywriting services, you may want to know a bit more about the process behind writing SEO-compatible content. Writing this kind of content involves using a number of different techniques, with the overall aim to improve how well your website ranks and the amount of organic traffic that you receive. Writing SEO-compatible content involves using keywords, links, alt text and other features to make it easier for search engine crawlers to understand your content. When search engines are able to understand what your content is about, they are more likely to rank you higher for relevant searches. This increases your organic traffic and ensures that you are attracting quality customers to your website! For more on the SEO copywriting services that we offer, do not hesitate to contact us!
Content planning refers to the development of strategies that are centred around creating, publishing, and managing content on a website. It involves identifying the target audience, setting content goals, determining the types of content that will be created, and creating a schedule for publishing and promoting the content that you develop. An important part of content planning is using metrics to assess whether or not the content you are releasing is doing what it is meant to.
Website traffic, engagement, conversion rates, and search engine rankings are some of the best metrics to monitor when it comes to assessing the effectiveness of a content planning strategy.
Website traffic is a key metric to track as it can give you a good idea of how many people are visiting the website and engaging with the content. Engagement metrics, such as time spent on certain pages and bounce rate, can show you how effectively the content is resonating with your audience. Conversion rates will identify how many of the users who visit your site are being convinced to complete a desired action. Whether this action is purchasing a product or leaving behind contact information, conversion rates will assess how successful your content is and how it is being received. The final metric is assessing where you sit on search rankings. This will show how well your SEO copywriting services are being handled! For more on the SEO copywriting services that we offer, do not hesitate to contact us!
Regularly updating and releasing new content is a vital part of any content marketing strategy. One of the main advantages of ensuring that you are regularly creating and releasing content is that this promotes brand visibility. If your customers are getting new and exciting content that they can interact with, they are ultimately going to be spending more time on your site, which gives an increased chance of you making a sale. This also increases your chance of ranking well on search engines as you will be seen as a relevant and authoritative site! For more on the SEO copywriting services that we offer, do not hesitate to contact us!
SEO copywriting services can fail when not implemented correctly. Search engines are frequently updating algorithms so that they are smarter and able to detect when you may be trying to trick the system. While in previous years, search engines were not able to assess the quality of the content on websites, they are now smart enough to pick up when content is written only for the purpose of increasing ranks rather than for the user. Websites that had previously used content that was not well written and littered with too many keywords were penalised for doing this and their ranks were lowered. This is why it is so vital to have a content marketing agency with SEO experience to optimise the content that you release on your website! For more on the SEO copywriting services that we offer, do not hesitate to contact us!
SEO copywriting services will benefit any business with a website, and in this technological age, without a website, you are bound to fall behind your competitors. SEO copywriting services help websites become more visible on search engines while also creating a good experience for users who visit your website. Any business, no matter how large or small, would benefit from SEO copywriting services, so be sure to look into the offers that Markethinkers has available!
Coming up with fresh and unique content that is optimised for search engines can be tricky if you are not sure what you are doing. Our team here at Markethinkers is highly skilled, with the best knowledge and tools to bring an SEO strategy to life! Using an agency takes the pressure off of you and offers your business the chance to succeed in ways you could have never imagined. For more on the SEO copywriting services that we offer, do not hesitate to contact us!
SEO copywriting services are offered for businesses who are looking to not just increase traffic but also improve the experience that users have on their site. Businesses that use SEO copywriting services for their website have a better understanding of who their clients are and what they want to see. Gaining this understanding is a large part of what makes SEO copywriting so vital as this shows user intent. For more on the SEO copywriting services that we offer, do not hesitate to contact us!
You may be wondering why it is necessary to get professional SEO copywriting services for your business. In short, we have the best chance of getting your business where it needs to be when it comes to SEO! Our skilled team of writers and editors has the knowledge and the experience to be able to implement the best features and ensure that your website ranks as well as possible on search engines. We are also equipped with the tools needed to help your business succeed. For more on the SEO copywriting services that we offer, do not hesitate to contact us!
The content that you receive from Markethinkers is completely unique and our SEO copywriters work extremely hard to ensure that you get the very best results from the content they produce. The content that is pushed out from our team is rigorously assessed, both by team managers as well as yourself! For any changes or editing requests, we are happy to go back and look at suggestions that you would like to be implemented. With original content produced, our SEO copywriting services are professional and unique, ensuring high-quality content, always. For more on the SEO copywriting services that we offer, do not hesitate to contact us!
Our SEO copywriting services are done as quickly as possible, without compromising the quality of the content that we produce. Each stage of the process is done in line with regulations that have been set out to ensure unique and high-quality content is always produced. Our content writing process also involves you, as no one knows your business better than you do! For more on the SEO copywriting services that we offer, do not hesitate to contact us!
There are a number of key elements to consider when it comes to SEO copywriting. The following are just a few of the most important ones;
- Keywords: Finding the right keywords to target for your website to rank higher in search results.
- On-page SEO: Optimising elements on your website, such as the title tag, meta description, and header tags, to improve its relevance to search engines.
- Link Building: Acquiring high-quality links from other websites that point to your website, which signals to search engines that your site is a valuable and authoritative resource.
Keyword research is a vital part of SEO and ensuring that you use the most relevant and impactful keywords on your website can help you to rank higher. Keywords are used by search engines to determine what your page is about and rank it according to the most relevant searches. Using an assortment of long-tail keywords, short-tail keywords and seed keywords, you can rank higher and become more visible on search engines!
Keyword density can be tricky and it is important that the correct amount of keywords are used within your content. Search engines have become more aware of sites who use keyword stuffing techniques. These techniques involve compromising the quality of the content in order to put as many keywords as possible on a page. Keyword density is important to consider and creating high-quality content that is not compromised by the keywords used is vital!
Target keywords should seamlessly and effortlessly fit right into the content and not sound as if you are stuffing the content with these words or phrases to try and rank higher. Search engines are looking for the highest quality websites to stream to their users, if they think that you are simply placing keywords haphazardly throughout the content you release, they may assume that the quality of the information is not to a high standard.
The use of header tags in content can have a significant impact on SEO performance. Header tags help structure the content and give it a clear hierarchy, making it easier for both users and search engines to understand the main points and subtopics within a page. This improves not just the user experience but also will help you to rank higher on search engine results pages!
Internal linking is another feature that helps both users and search engines better understand your content. Having links to other relevant pages on your website will help visitors better understand the context of the content and help them make their way through your website easier. Internal links also help search engines make sense of your website and the information on it. This helps you to rank for the most relevant search queries.
Longer content can, generally, provide more value and context to users, which can lead to higher engagement metrics. This may improve the relevance of a page for specific keywords. However, there is no set "ideal" length for a piece of content to rank well, as the value of a page depends on its quality and relevance to the user. It's important to note that while length can help, creating high-quality, relevant and informative content that meets the user's needs is the most important factor in ranking well in search engines.
Well-written content is extremely important to have and can ensure that the information you release is informative and engaging while still being optimised for search engines. Producing content that is of the highest quality while also being optimised for search engines involves creating content that is well-written while also complete with optimising features. This can often be a fine line to talk and consulting an SEO agency to handle this for you could be the best course of action! For more about the SEO copywriting services offered by Markethinkers, do not hesitate to contact us!
It is important to frequently go through content and analyse as to how relevant it is. If you are in an industry that is constantly changing, you may have to regularly update the content that you have on your website to ensure that you are keeping up with new developments. While updating this kind of content is necessary, it is also important to have evergreen content on your website. This content remains relevant through changes!
Any business that has an online presence and is wanting to attract customers on search engines should be using SEO copywriting services. SEO copywriting is vital and can equip your website with the features that it needs to rank highly. Almost any business in any industry would benefit from SEO copywriting services as they can help you better align the content that you create with the needs of your audience as well as the requirements of search engines.
A company can measure the success of its SEO efforts through the monitoring of specific metrics. There are certain metrics that are used to determine whether or not SEO tactics are working or whether they need to be adjusted. A few of these include organic traffic, ROI and organic revenue.
Customer personas help a business to better understand their target audience. These personas highlight not just what a customer might be interested in purchasing but also what their unique needs are. Using these personas to strengthen SEO tactics can help increase the relevance of the content that is distributed and ensure that a business is creating content that will be well-received by those who they are targeting.
Yes, there is another option that is known as paid advertising. Paid advertising works by paying search engines to display the advertisements that you release. While these tactics can work in the short-term, they do end up being costly over time. This is why many businesses use both organic and paid marketing to build their strategy!