- 1. What is an SEO-Friendly Website?
- 2. Why Is It Important to Create An SEO-Friendly Website?
- 3. How Do We Know If a Website is SEO-Friendly?
- 4. How to Create an SEO-Friendly Website?
- 5. What Are The Tips That Make Your Website More SEO-Friendly?
- 6. Why Should We Create SEO-Friendly Websites?
- 7. How Markethinkers Can Help You Create An SEO-Friendly Website?
What is an SEO-Friendly Website?
Website design is no longer just about creating a website that functions well and is easy to navigate, it is now also important that a website be SEO-friendly and able to attract search engine bots, and allow them to easily navigate and rank a page. This ensures that your website will rank higher on search engine results pages, making your website more visible to search engine users and creating more potential for traffic to be directed to your site organically! There are many different tactics and website features that need to be optimised to ensure that this happens, and that is what SEO is all about! An SEO-friendly website allows for search engine crawlers to easily and quickly navigate through a site and has many different elements in place that ensure that these crawlers will know exactly what your page is about and rank it correctly according to specific searches.
Why Is It Important to Create An SEO-Friendly Website?
Helps Increase Organic Traffic
When your website is optimised correctly, it can increase the amount of organic traffic that is streamed to your webpage. Organic traffic is any traffic that comes from a search engine and is not directly paid for, meaning that you are gaining this traffic in an organic way. An increase in organic traffic is incredibly beneficial for your business and it can help to increase revenue and your placement on search engine results pages!
Increases Your Brand Credibility
As soon as you are easy to find on search engines, you are already looking more credible than your competition who may not be ranked as high as you are! Being credible is extremely important, especially considering how competitive the online market space is becoming, with many more brands and businesses looking to expand and grow their business online. Developing and growing your brand through using SEO-friendly website tactics can help to ensure that your customers rely on you and consider your brand to be credible.
As soon as you are organically sourcing potential customers without having to put tons of money into ad spend and advertising, your brand and marketing are becoming much more cost-effective! While SEO is not something that happens overnight, there are many different strategies that brands can use to increase the number of visitors that they get to their web pages! These organic streams offer a free way to gain customers, and the better your SEO and ranking get, the more customers you receive!
Improves User Experience
The overall user experience is far better when a website is SEO-friendly! How the user experiences your website is incredibly important and it can make or break whether or not you are successful as a business. Google and other search engines are all about the user experience and ensuring that the websites that they find to be reliable are the best possible pages for their users. SEO-friendly websites improve the user experience as they make it both easier to find and navigate through! Users will find both your content and your website structure to be reliable if you have used specific SEO elements throughout your content and your website!
How Do We Know If a Website is SEO-Friendly?
When it comes to how to check if a website is SEO-friendly, there are many different elements that need to be considered. The following is a brief look at a few features that can determine whether a website is SEO-friendly!
Structure And Code Of The Site
While SEO helps increase the awareness that potential customers have with regard to your website, a large part of what makes up the searchability of your website is done behind the scenes. The structure and code of your site can help your SEO, but it can also harm it if it is not done correctly, this is especially true when it comes to images, video and audio. Search engines never see the actual images or videos, but they rather read the code of the different elements placed throughout your website. Search engines read this code and determine whether or not a page is structured well. The code of a website needs to be done perfectly so that search engine crawlers can easily make their way through a website, and certain features, like not using Flash, need to be considered in order to ensure that your pages are as visible to users as possible.
Authority Of The Site
The authority of a website can determine whether or not its pages are structured to be SEO-friendly. Authority in terms of website design refers to the reliability of your website, and whether users can trust that you are a credible source to find information. Having a high authority does not just mean that users can trust you but also that search engines can consider you to be a credible source for their users to find information. Gaining authority is extremely important if you want to rank highly as Google and other search engines want to provide their users with the very best information, and trusting you and finding you to be an authoritative site means that they do!
How fast your page loads is another indicator that search engines use to determine whether or not you have an SEO-friendly website. If a page is slow to load, it impacts how a user experiences your content, and many users may end up just leaving your page without actually looking at your content if it is taking too long to load properly. In today’s fast-paced world, waiting around for pages to load is not ideal, and with thousands of other websites ready and waiting on search engine results pages, slow page speed can be detrimental to your SEO and the overall health of your website.
How to Create an SEO-Friendly Website?
There are many different tactics and strategies that can be used to create an SEO-friendly website! With so many different features to consider on a website, it may be confusing to know which ones need to be optimised and which ones are the most effective. The following are just a few things to consider when looking to create an SEO-friendly website!
Use Responsive Design to Connect with all Device Users
As mobile searches continue to be on the rise, it is important that your website be ready with a responsive design to connect with all devices! Unfortunately, just because your website is optimised for use on a PC does not mean that it is suitable for mobile devices and in order to ensure that users using these kinds of devices will be able to experience your content just as if they were using a PC device.
Include Targeted Keywords in Your Website Content
Keywords are one of the most used ways to attract search engine crawlers to your content. Search engines use the keywords that you have included in your content to determine what your data is about and rank it according to the most relevant searches. Including keywords is extremely important when it comes to ranking for searches, if a search engine cannot determine what your content is actually about through the keywords you use, they may not rank you for the most appropriate searches.
Optimise Header Tags
Header tags are one of the most important aspects to consider when it comes to designing an SEO-friendly website. Like with the keywords, search engine crawlers use the heading tags to determine what your content is about, and headings offer the most relevant and accurate way to determine this! It is important that you use your heading tags appropriately and correctly, using H1, H2 and other tags to correctly identify the headings you have throughout your content. Keywords should be used within your headings as they can further help search engine crawlers better understand your content entirely, making it easier for them to rank your web pages according to specific and relevant searches!
Optimise Your Meta Descriptions to Boost Clicks
Meta descriptions are the first piece of information that users interact with and they will help users to determine whether or not your content is relevant to their search! Using search queries that are popular to optimise your met descriptions will help to increase the number of clicks that your page receives.
Focus on Increasing the Readability of Your Content
While your content should contain keywords throughout it and your webpage should be optimised to attract search engine crawlers, these tactics should never be done at the expense of the quality of your content itself. Ensuring that your content is readable will help your audience better understand it and will help you to be more of an effective brand or business.
Improve Page Load Time
If a page is slow to load, it impacts how a user experiences your content, and many users may end up just leaving your page without actually looking at your content if it is taking too long to load properly. Improving your page load time will help users and search engines consider your website and your content more reliable so it is an extremely important part of having an SEO-friendly website! Search engine crawlers also look at the bounce rate of your website and this is when users leave your page without the content being fully loaded. This happens when a page is taking too long to load, so a user will leave it and go find the information they are looking for elsewhere, this is why it is so important for your page to load quickly!
What Are The Tips That Make Your Website More SEO-Friendly?
Make Your URLs User Friendly
The importance of URLs in SEO should never be underestimated as they can greatly impact how much traffic a site receives. SEO-friendly URLs have a specific structure and certain parameters that make them easier for search engines to place and those browsing through web pages to see. SEO-friendly URLs lengths are often short, including keywords and using hyphens to separate the words are just three ways that URLs can become easier to read and understand. This kind of structure is also better suited for search engines and it allows for them to easily pick up on what your webpage is about and will ensure better placement on a search page!
Create an XML Sitemap
An XML sitemap helps search engine crawlers better understand your website and it allows you to also inform Google of your most important web pages! Being able to provide this information is extremely beneficial and can help your web pages to rank higher on search engine results pages.
There may be some pages on your website that you do not want to be crawled, perhaps they are not relevant to your business or do not provide useful information unless you are on the website itself. Using robots.TXT can help you to inform search engines of which pages you do not want to be crawled and indexed, this can also save on your crawl budget!
Optimise Your Images
Optimising your images can help improve your SEO, and it is important that businesses take into account that search engine crawlers cannot actually see the images that are placed on your website. They rather read the specific code used to structure your website and the images on it, using this information to decide whether or not a user will find it effective. Ensuring that you are optimising your images so that they can be read by search engine crawlers and ranked according to their description can help search engines better understand your content as a whole!
Listening to those who visit your website and taking their comments into account can help you to have a more SEO-friendly website. As your users are the ones you are trying to attract, they are your most important source of information, and whether the comments are positive or negative, using them to better the overall user experience is a great way to ensure that your content is doing what it is meant to be doing!
Focus on Internal Linking
Internal links are a great way for search engine crawlers and website users to make their way easily through your website! By linking certain pages to one another, you are creating a system whereby relative content can be found by going through your content, where questions and answers can be given to questions that users may not yet know that they need! This allows users to interact with more pages and find out more information! It is important that you consider what a user would need to know if they are reading a certain piece of content and linking pages that have this extra information to certain content!
Why Should We Create SEO-Friendly Websites?
What are The Benefits of Making Your Websites SEO-Friendly?
SEO-friendly websites can help to increase the amount of traffic that is streamed to your web pages and help search engine crawlers to better understand your website! This is extremely beneficial and can help a brand or business grow and expand to consumers using organic tactics. SEO is becoming more and more important as consumer markets grow and more and more businesses look to promote themselves online. As websites become a more necessary feature to have for a business, and older advertising tactics become less effective, using SEO-friendly tactics can help to improve both the functioning of your website and the experiences that users have scrolling through it.
How Markethinkers Can Help You Create An SEO-Friendly Website?
As a professional SEO consulting and SEO copywriting marketing agency that offers 360-degree solutions to marketing issues, we are able to help you create an SEO-friendly website! As SEO professionals, website construction and content creation are what we do best, with fully-fledged marketing solutions to help improve your visibility, traffic and rank and rank on search engine results pages. We have numerous strategies and many different offers that can help you to improve the overall functioning and effectiveness of your website, leading to growth and success in no time! For help with SEO-friendly website design and development, look no further than our dedicated team of Markethinkers!