What are Backlinks? What are The Advantages of Getting More Backlinks?

What Are Backlinks?

The internet is connected through a series of links whereby users can make their way from search engines to websites and from websites to other pages that may hold valuable information. These different links are like the glue that holds the internet together and without them, internet users would not be able to make their way through various pages! There are different kinds of links that refer to different directions and pages that links are able to take users, and understanding how each one works and the value that they hold is incredibly important when looking at a website’s SEO! This blog post will be looking specifically at what backlinks are, how they work and why they are so important to have! 

So what are backlinks and how do they impact SEO? Backlinks refer to the links that take users from another website to your own through a link. Backlinks are often also referred to as inbound links because they represent traffic being streamed from another website to your own. Backlinks add an extra space whereby you can attract users and draw in more organic traffic and they are a vital SEO element to consider when developing your web pages and website as a whole! Due to the fact that backlinks are such an important SEO element, the quality of each of the links is measured to ensure that the pages that are streaming traffic are relevant to what you are discussing and are from desirable websites. 

What Do Backlinks Do?

Backlinks are designed to take users from another website back to your own and they are therefore a source of incoming traffic, being directed and streamed directly off of another website. In order to gain high-quality traffic, the website that your backlink is placed on needs to be relevant to your own business, however, it should not be from a competitor’s website. Let us say for instance, that you are an online fabric store, gaining a backlink from another fabric shop would be direct competition, but gaining a backlink from a store that sells clothing made from your material would not be. It is important to consider the websites that you are getting backlinks from carefully as the quality of the websites that you are being linked from may impact your SEO and the quality of the traffic that is streamed your way. Whether you are looking to find websites that will offer free backlinks or are willing to pay, having a good backlink strategy will ensure that you stream high-quality traffic from high-quality websites to your web pages! 

What’s The Difference Between a Link And a Backlink?

Every document on the internet has to be connected to ensure that users are able to easily make their way through various pages and across different websites. To ensure that manoeuvring across the internet is as easy as possible, links hold the different pages and websites together through a variety of different links. Links are ultimately the glue that holds the internet together and they are therefore extremely important! While a backlink works in a similar way to any other link and allows for users to make their way across different pages and websites, backlinks are specifically referring to links that lead from other websites back to your own.  

So why do we have these backlinks as opposed to standard and normal links? Different websites hold different information about specific topics, and very often, there may be another website that has valuable information that further expands on the topic you are discussing and provides users with data that you would not be able to provide. This is where backlinks come in, and you can offer that website a link on your page that leads back to their data, which would be a backlink for them! It is important that you only receive backlinks from high-quality pages, as they do affect your SEO. 

Why Are Backlinks Important?

When looking at how to backlink your site and determining whether or not you are wanting to find backlinks for your content, it is important to consider how this will help you! The following are just a few of the reasons why including backlinks will help to better the quality of your website and help to increase the effectiveness of your SEO strategy. 

Increases Rankings

One of the main benefits of backlinks is that they can help increase your website’s rankings on search engine results pages. Search engines use aspects of different websites to determine where they rank on results pages, and one of the ways that they do this is through looking at a website’s backlinks. It is unfortunately not enough to simply gain backlinks, but you have to ensure that the backlinks you are receiving are from high-quality websites as this will determine whether or not they are effective. With a reputable website linking your web page, search engines put more authority and trust in your website, which will reflect in where your website is ranked on search engine results pages.

Provides Discoverability

When backlinks from other pages lead to your website, you are increasing the visibility of your site and the chance to receive more organic traffic. It is extremely important that your backlinks are from websites that are not just reputable, but also relevant to the product, service or offering that you are selling on your website, this is ultimately what will convince users to click on the link leading to your page. Through gaining more traffic and becoming more discoverable, websites are able to gain traffic easily without having to only rely on their ranking on search engine results pages! 

Increases Referral Traffic

If a website refers its sources and visitors to your page, you are increasing the amount of referral traffic that is making its way onto your website. Referral traffic is any traffic that is streamed to your website through another, this traffic comes mainly from backlinks and it is a large contributor to improving your rank on search engine results pages and the overall SEO quality of your website. 

What Are The Types Of Backlinks?

There are two different types of backlinks to consider if you are looking to find backlink sources. Nofollow and Dofollow backlinks work in different ways as explained as follows. 

Nofollow

Nofollow backlinks are links that will not pass authority onto the site that they are referencing and they, therefore, do not hold much authority and they will improve your SEO. These kinds of links are still useful when looking at gaining more traffic, and if your content is relevant to that of the page that the backlink is on, you will still see a rise in visitors being streamed from this link. Along with streaming more potential customers your way, an increase in site visits do have a bit of an impact on your SEO, and this kind of link can help show that the content you have on your website is useful. 

Dofollow

Dofollow links do pass the authority of the original site onto the website that the backlink is leading to, and in terms of improving SEO, this is the kind of link you will want to add. When adding in dofollow links, it is important that you do research on the quality of the site that you are linking to as whatever the authority, good or bad, will be passed on and correlated with your website by search engines. If your backlink is placed on a website with high authority, it can help improve your SEO! 

How to Get Backlinks?

When it comes to looking at how to get backlinks and backlink building, it is important to do your research and properly look at metrics before you decide on the best websites to approach. Looking at the different metrics and traffic that makes their way to a specific website can help you to decide on which kinds of websites would be the most effective. You want to look for websites that have the kinds of traffic you are looking for, ones that are marketing to your own target audience and drawing these kinds of people in. This will help your own marketing efforts and will ensure that the kind of traffic you are receiving from this site would be people that are more than likely going to want to look at what you have to offer and may even want to purchase your item or service! When looking at how to find backlinks using Google, it is important to remember that the websites you approach should not be in direct competition with your own. Getting backlinks involves approaching the best websites that would appeal to your own target audience and offering them your website to use as a backlink. Very often websites will post backlinks of one another, as a sort of payment scheme to attract customers. 

What are The Effects of Creating Backlinks for SEO?

Understanding how SEO and backlinks impact one another can help website owners and content creators to better optimise their websites! When it comes to SEO, search engines are all about trust and reputation, so if you have a high-quality website with authority linking to your website, search engines like Google will then note your website as reputable and rank your website higher on search engine results pages! Backlinks can be a huge asset to your SEO and they can increase the amount of organic traffic you receive, improve your rankings on search engine results pages and help you gain valuable insight into your own target market! 

When looking at creating backlinks for SEO, it is important to consider the quality of the backlinks you are gaining and where they are coming from! If you have a backlink from a reputable and high-quality site, you will receive high-quality traffic and you will rise in the ranks on search engine results pages! Backlinks are therefore an extremely important aspect of SEO and they can greatly improve your reputation and standing with search engines. 

Are Backlinks Important For Your SEO Strategy?

Backlinks are one of the most important SEO factors and search engine crawlers will determine the quality of your website by checking which backlinks lead to your website. This is why it is so important that you have backlinks from only reputable sites, as websites that are not trusted by search engines will pass this lower authority down to you, decreasing your chances of ranking highly. When looking at how to get quality backlinks, it is important that you use the backlink checker tools provided to ensure you are joining a high-quality website! In order to create high-quality backlinks, you have to be sure that you have a good idea of what search engines think about a specific page and how high their authority is. 

How Can People Check Their Backlinks?

One of the best ways to ensure that your backlinks are as effective and as productive as possible is through the use of a backlink checker. These different tools provide website owners and marketers with vital information about websites and their authority, ensuring that you are equipped with all of the data you need to determine whether a backlink from a website would improve your SEO. The following are two of the most effective backlink checker tools to use. 

Google Search Console

Google search console has a backlink analysis tool that can help you to determine which websites are helping improve your SEO and which ones are having a negative impact on it. This tool will suggest which backlinks need to be disavowed and removed through compiling data about your own website. Google search console is a very useful tool, and it freely monitors the performance and the quality of your website. 

SEMRush

One of the most important elements to consider when looking at backlinks and completing a backlink analysis is the quality of the website that will be referring to your website. If you are using a dofollow backlink, the authority of the webpage that contains the link will follow on to your webpage, and search engine crawlers will use this data to determine whether or not you are a reputable site. The SEMRush backlink audit tool is able to measure the quality and authority of a website and determine whether or not having a backlink from this website would improve or decrease your authority. Having this tool can be extremely beneficial and it offers a way for website owners and marketers to veto certain websites. 

Why Do People Get Backlinks?

What are the Advantages of Getting More Backlinks?

The more backlinks that you have, the more traffic that will make its way to your website, and if a link is streaming high-quality traffic, you are ultimately expanding your market and creating a better space to increase your revenue! The amount of high-quality traffic that you receive is dependent entirely on the quality of each of the websites your backlinks are placed, which is why it is so important that you thoroughly veto where your links are being placed and on which websites. Having backlinks from low-quality websites can actually be detrimental to your SEO, and search engines are able to monitor the quality and authority of websites by looking at the backlinks that stream to their website. It is important to remember that when it comes to SEO, quality over quantity will always win, and if you have the option of getting a backlink from five low-quality sites or one backlink from a good website, always go with the more desirable site! 

How Our Expert Team Can Help You Get Backlinks?

If you are looking to learn how to build backlinks or are wanting a team to take over and find the most reputable backlinks for your website, our team here at Markethinkers have all the tools that you need to gain organic traffic and a good reputation! Finding backlinks can be a tricky task and making sure that you have all the data necessary to make an informed decision about the backlinks you want on your website may be overwhelming. With our professional SEO consulting and SEO copywriting team on your side, we are able to help you determine which of the most effective websites would be and can help you to gain a backlink from them. For all of your marketing needs, look no further than our dedicated team here at Markethinkers!