- 1. What Are Canonical Tags?
- 2. How to Use Canonical Tags?
- 3. In Which Situations Should Canonical Tags Be Used?
- 4. What are The Things to Consider When Using Canonical Tags?
- 5. What are The Basics of Canonical Tag Implementation?
- 6. What Is The Best Practice for Canonical Tags?
- 7. Why are Canonical Tags Important For SEO?
What Are Canonical Tags?
When pages are created and then published, there are often duplicates of the same page that are released, and these pages are not seen by search engines as duplicates but as different webpages, all with duplicated content. The basic definition of canonical tags is that they are specialised tags that are used to show which webpage is the correct one, ensuring that the other webpages are not indexed by search engine crawlers. It is important to remember that duplicate content can happen without you even realising it, and your main page, or master page, not being tagged with a canonical tag can be detrimental to your SEO. The following blog will leave canonical tags explained and provide you with valuable information on what canonical tags are used for and how they can help your SEO efforts.
How to Use Canonical Tags?
How you use canonical tags depends on what type of website you are creating and whether you are developing it using a CMS or HTML code. For those who are using HTML code, it is best to add a rel=”canonical” tag to your page’s header, as this will inform the search engine that this specific page is the preferred one and this page alone is what should be indexed. If you are developing your webpage through a CMS like WordPress, you will not have to worry about adding in any sort of code to your content and your plugin that you are using should allow you to select which webpage has a canonical tag. Most prefer to either use Yoast or Rank Math to add in Canonical link tags, as both of thee plugins offer an easy to use interface that ensures that implementation is easy!
In Which Situations Should Canonical Tags Be Used?
No matter whether you are designing your website using a CMS or even if you are starting from scratch and using highly efficient code, all pages should have canonical tags. Many duplicate pages need to remain available and in situations where duplicate content cannot be deleted, it is incredibly important that you add a canonical tag to your webpage that you are hoping to keep. Canonical tags help to consolidate rank signals, pointing search engine crawlers to the webpage and specifying exactly which page should be ranked. Without these tags, there may be an assortment of replicated web pages that appear on search engines!
What are The Things to Consider When Using Canonical Tags?
There are many different things to consider when organising and placing your canonical tags on your webpage. The tags should only ever be placed in the headings of the page as if they are placed in any other location, they are ignored by search engines. Many web designers make sure to add the tag at the end of the design process to avoid the tags being placed in the body of the text and not the header.
What are The Basics of Canonical Tag Implementation?
Add The Code to The <head> Section
Add Only One Canonical Tag Per Page
Multiple canonical tags often lead to search engines ignoring them entirely and so it is important that you only have one per page. There are many instances where you may have duplicated canonical tags on one page, and very often you, your CMS and the theme you have chosen would all include a canonical tag on a page. It is important you check whether the theme you are using or your CMS has already added in a tag as this can prevent instances of repetition from occurring.
What Is The Best Practice for Canonical Tags?
Setting Canonicals using Rel=Canonical Tag Element
When it comes to canonical tags HTML, it is important to remember that your tag element should be structured in a specific way and the Rel-Canonical tag should be used. By using tools like a canonical tag generator, you can ensure that the structure and settings associated with the tag are effective. A canonical tags importance and the tag element used should always be checked and adjusted if need be.
Why are Canonical Tags Important For SEO?
Canonical tags are extremely important when it comes to SEO as they can help to ensure that you are not wasting money or time on duplicated content. Without Canonical tags, your webpage may be duplicated across a search engine, with ratings and hits spread out across many different pages. This not only makes it hard to monitor analytical elements, but it can also cause the authority of your webpage to drop. Many brands and businesses go as far as to invest in a canonical tags tag manager who is able to monitor these tags and make sure they are placed correctly across a website.
How to Audit Your Canonical Tags For SEO?
So now that we have determined that canonical tags are an important part of a webpage’s authority, it is also important to understand how to audit, improve on and fix any issues that may crop up that have to do with Canonical tags. A canonical tags checker or audit will provide you with valuable and insightful information with regard to the issues that may be affecting your tags. Whether you have placed them outside of the header or are using the incorrect domain protocol, an audit will pick up on these different canonical tag issues and report back on the best ways to solve them. When it comes to optimising canonical tags for SEO, making sure that you have the tag is enough to already improve on your chances of being ranked highly by search engine crawlers! Canonical tags in SEO are imperative and having duplicated content not only impacts the number of users who make their way to your page but other aspects like backlinks are also affected when pages are duplicated across a search engine! It is extremely important that your canonical tags be audited by an SEO tool to ensure that these imperative tags are placed in the correct places and are functioning effectively!