- 1. What is Call to Action (CTA)?
- 2. Why is a Call to Action Important?
- 3. How to Create an Effective Call to Action?
- 4. What are The Benefits of a Good Call to Action?
- 5. What are The Effects of a Call to Action With Regards to SEO?
- 6. How Does Markethinkers Use a Call to Action in Content And Seo?
What is Call to Action (CTA)?
In the world of marketing and sales, it is important that you have content that is designed to draw customers in and convince them that the product you are selling or the service you are providing should be something that they should purchase. A call to action phrase (CTA) refers to the prompt that brands and businesses design to convince customers to make a purchase or complete a specific action. They are worked into the design of content on websites, advertising campaigns and they convince potential customers that they should make an immediate purchase.
Where Should You Use a Call to Action?
A Call to action can be used in a lot of different places, but they should be designed and placed where consumers have access to purchasing an item or service immediately. You are creating content that is dedicated towards immediate action, using phrases that have the intention of convincing a consumer to take action immediately, and it, therefore, needs to be as easy and as quick as possible or they may lose interest in what you are offering.
Why is a Call to Action Important?
A call to action is an incredibly important marketing tactic and it should not be underestimated. This type of marketing tactic ultimately removes the steps of a sales funnel and therefore not as many consumers are lost in the purchasing process. They are designed to prompt consumers to take immediate action, resulting in a quick and easy sale. If you are a brand or business that is perhaps having an issue with conversions, a call to action is a good way to help consumers make quick and decisive decisions regarding your product, which is why one of the main features of a call to action is to create a sense of urgency. By staging that a sale is going to end soon or that product prices will only be as low as they are now today, you are making it nearly impossible for a consumer to say no! This is an important step in ensuring that a call to action in marketing is effective.
Ecommerce and call to action prompts have become two things that have grown alongside each other. E-commerce and online shopping often require a call to action to quickly convince customers that they need to make a purchase. It is important that calls to action are placed near product descriptions and payment options as this increases the sense of urgency and desire that a consumer will have to buy the product or service that you are offering. This is also why email marketing and call to action work so well together.
How to Create an Effective Call to Action?
Care About The Design
A call to action needs to be designed well and with the intention of grabbing a user’s attention. This means that it should be bright and colorful, with effects and designs that have been created with the intent that they will be eye-catching. The design of your content and call to action statement is important to note, and many people forget that a call to action is about more than just the phrasing and word choices that you use!
Edit Font Size
Having a call to action statement that is small and easy to ignore will reflect on how effective it is. A call to action should be as loud as possible, and increasing the size of the font so that it is noticeable will increase the effectiveness of it!
Specify The Benefits
A good call to action will clearly lay out what a consumer will benefit from if they had to make a purchase. Whether you lay out the uses for the product or service or include specific benefits that one would receive if they were to purchase an item or service, it is important that a consumer knows how beneficial it would be to them.
Actionable text refers to content that is directed towards taking an action. content that has information that says ‘Click here’ is what we would call actionable, as it is directing a consumer towards the necessary action to purchase the product or service.
Short in Length
A call to action should be short in length and generally range from about 4 to 8 words. It is important that this short sentence be impactful, so think long and hard about the words that you use! The phrase should be something that prompts a consumer to click on a link or make a purchase. Any call to action examples will be short in length and made up of as little as even two words!
Sense of Urgency
Nothing makes a customer more inclined to purchase a product immediately if there is a sense of urgency in the text. A call to action in persuasive writing should be written with a sense of urgency, as this generally makes consumers more decisive and ready to commit to a product or a service. Saying that your prices are going up or a sale is going to end soon will prompt the consumer to make an immediate purchase.
What are The Benefits of a Good Call to Action?
One of the main benefits of a call to action is that they lead to quick sales, generating leads and immediately converting them without having to lead a consumer down a sales funnel. While sales funnels are a great way to convert leads to sales, Call to action inspires consumers to quickly make decisions in a clear and concise way, ensuring no confusion about the next steps to take. This is why they need to be short and made up of actionable texts and descriptions.
What are The Effects of a Call to Action With Regards to SEO?
Though at first glance, you may assume that a call to action would be an ineffective SEO tool, as your limited words used should be geared towards convincing a customer to take action rather than provide information on your product or service. So how does it impact SEO and how do you benefit from it? Well, in short, a call to action will ask you to click on a link that will take you to another page on your website, usually where a customer can place an order or pay. Call to action prompts do positively impact your SEO and having them may increase the activity on your website through more clicks. The more clicks and visits you get to your page and movement through it, the higher that Google will rank your page and associate it as a good and authoritative website!
How Does Markethinkers Use a Call to Action in Content And Seo?
Though call to action statements should be short, sweet and to the point, they should also be unique. It has recently been proven that overused call to action statements can lead to consumers becoming disinterested in your action statement, not drawing in their attention and convincing them of the action that needs to be taken. It is for this reason that getting help in creating and structuring your call to action statement could be beneficial to ensure that it is effective. With our team of professional SEO consulting and SEO copywriting experts, you can be sure that your call to action statement will be unique and effective!
It has recently become important that call to actions be displayed within meta descriptions, as this can draw in customers from search engine results pages. This type of description will not only draw customers in but also give them direction and actionable information on what to do once they arrive on your webpage. This is a great way to promote certain products or services effectively through call to action statements on meta descriptions.