- 1. What is Google Analytics 4?
- 2. Who Should Use Google Analytics 4?
- 3. What Should be Considered When Using Google Analytics 4?
- 4. What’s New in Google Analytics 4?
- 5. How to Install Google Analytics 4?
- 6. What Are The Differences Between Universal Analytics and Google Analytics 4?
- 7. Why Should We Choose Google Analytics 4?
- 8. What Are the Advantages of Using Google Analytics 4?
What is Google Analytics 4?
Knowing the number of visitors who are streamed to your website and being able to measure the engagement that specific pages receive is an important part of website metrics! Having this kind of information is vital if website owners are going to know how to improve certain features on their websites. Measuring these kinds of metrics ensures that you are able to target engagement and better understand how your website functions and what can be done to improve the overall user experience.
Google Analytics 4 is the latest version of Google Analytics and it allows for data to be measured across both apps and a website. As apps become a more important part of any brand’s identity, it is important that you have the tools to measure engagement just as you would with your website. Any engagement troubleshooting or issues that come from your app will be noted through this next-generation software, ensuring that you are kept up to date with all necessary information.
Who Should Use Google Analytics 4?
Anyone with a website should be using Google analytics and for those who are going to be starting their website and are looking for an analytics tool, you should definitely use Google Analytics 4! Since the Google Analytics Universal tool will soon be redundant, getting started and learning this new program will ensure that you do not have to make changes down the road! Everyone should be using this tool if they have a website and the information that it provides is incredibly valuable when it comes to keeping up with your competitors and increasing the amount of traffic your website receives.
When you are up to date with the metrics and analytical information, this ensures that you are able to make changes that are based on actual data, rather than just winging it and hoping for the best! As your website becomes a more important part of your business, measuring the user engagement and features that you have on your site is increasingly more important. For those who are looking to make the switch, there are many Google Analytics 4 training resources available!
What Should be Considered When Using Google Analytics 4?
Google Analytics 4 is the next generation of this tool, and it is important that you switch and learn how to use it before the Universal Google Analytics is replaced. Google has released that In July 2023, the standard Universal Analytics properties will no longer be able to process data. You will still be able to see the information on your Universal Analytics reports for a short time after July 2023, but you will not be able to process information and analyse it as new data will only flow into Google Analytics 4 properties! It is therefore vital that you switch to this new platform so you are not left in the dark when the universal program is deactivated.
What’s New in Google Analytics 4?
So why should we use google Analytics 4 and what kind of new features can you expect from this platform? Well, Google Analytics 4 uses machine learning to better understand and analyse marketing sights! This means that it is able to detect specific trends within your data and let you know what these trends are, whether they are good or bad. This improvement helps marketers and website owners better understand and even predict user behaviour! These predictions are incredibly beneficial and can help increase your revenue as you know what adaptations to make for future changes in the market!
How to Install Google Analytics 4?
When it comes to Google Analytics 4 setup, the steps to follow are quite easy! In order to use Google Analytics 4, you need to have a gtag.js tag that will be able to deliver your data and content to the platform. If you already have a Google Analytics account, all you need to do is click on the option to Upgrade to GA4 and then create a new Google Analytics 4 property. Google is known for creating tools that are extremely easy to use and focusing on how user-friendly certain aspects of the tools are. This is why this tool is so preferred when it comes to different kinds of analysing tools and their properties! For those who struggle to set this up, there are tons of google analytics 4 tutorials to follow and learn from!
What Are The Differences Between Universal Analytics and Google Analytics 4?
There are many differences to note between Universal Analytics and Google Analytics 4! Google Analytics 4 is the latest development of the Google Analytics tool, and with each new program comes various new developments and improvements. One of the most notable differences is the built-in AI system that has been developed with the new Google Analytics 4 platform. This predictive formula is able to determine and predict engagement, which is something that has never been seen before! Google Analytics 4 will analyse an audience segment and predict how likely they are to purchase something based on their interactions. This tool is also able to provide helpful insights into the potential revenue from those users, which will help a business to make more strategic and well thought out decisions.
Why Should We Choose Google Analytics 4?
When deciding between Google Analytics 4 and other analytics software, it is important to note just how advanced this new system is. By using advanced AI software that is able to predict future interactions between your users and your website, you are able to create pre-thought out and predicted ideas with regard to how you want your website to develop!
Along with Google Analytics 4 having better systems and more advanced technology built-in, it will soon be the only Google analytics platform available. Google has released that In July 2023, the standard Universal Analytics properties will no longer be able to process data. You will still be able to see the information on your Universal Analytics reports for a short time after July 2023, but you will not be able to process information and analyse it as new data will only flow into Google Analytics 4 properties! It is therefore vital that you switch to this new platform so you are not left in the dark when the universal program is deactivated.
What Are the Advantages of Using Google Analytics 4?
The following is a brief look at just a few of the advantages of using Google Analytics 4!
- AI predictive analytics: One of the main benefits of using Google Analytics 4 is that this tool has a system of integrated A! features that are able to predict how users will interact with your content! This is an amazing and revolutionary addition when it comes to analytics and this can greatly improve the way that people are able to prepare their websites for the future!
- Conversion tracking: One of the most notable changes between Google Analytics 4 and Universal Analytics is that the new version no longer tracks goals but rather analyses the events that lead up to a conversion. The events that are flagged can then be used to analyse your conversion rate and better understand your user’s journey through your website!
- More advanced customer reports: With the new custom reports feature in Google Analytics 4, users are now able to easily track key metrics on a website or on an app. Users are able to explore further into the analytics in the explorations section of the tool thanks to the new and improved interface, which is proving to be a lot more flexible than Universal Analytics.