What is Google PageSpeed Insights?

What is Google Pagespeed Insights?

When developing your website it is important to have ways that you can monitor and check its performance of it, ensuring that those who visit any page are having a good experience. Through monitoring of specific metrics and data, you can analyse how your webpage is functioning and what you can do to improve the experiences that your users have. One of the most important aspects to monitor is the speed at which your pages load, as faster page load time will ensure a better user experience. The metrics cover both mobile and desktop pages, ensuring that users are provided with information specific to the type of website that is being monitored. 

PageSpeed Insights is a tool that has been designed to report on the performance of a page on a website and then provides suggestions on the improvements that could be made within specific areas. The performance of a page is represented by providing users with a number from 0 to 100 based on the functioning of specific elements. Along with providing information on certain features of a page, by using the URL, you are also able to monitor the speed and loading time of specific pages. 

What Is the Purpose of Google PageSpeed Insights?

Google PageSpeed Insights is all about assessing the quality of a user’s experience, and what they may find good and bad about your web pages. This tool monitors performance and gives a website a score that outlines what is doing well and what could be improved, ensuring that you have all the available information to make the necessary changes. The main purpose of Google PageSpeed insights is to give websites vital information that can all be accessed in one place, making it easy to monitor metrics and different elements! 

How To Use Google PageSpeed Insights?

One of the things that make this tool so great is that it is extremely easy to use and it is also free! After putting in your website’s URL your page will then be analysed and a score from 0 to 100 will be given. This score represents how well different metrics are doing on your page and the different elements are broken down so you are able to see what could be lowering your overall score. 

What is the Importance of the PageSpeed Insights Score?

The insights score that is given to those who use this tool refers to the overall score that a website receives. This performance score maps out all of the different elements on a page and analyses various metrics that are often considered to be the most important features of a webpage. These different metrics are analysed and they produce a score that is rated from 0 to 100. If you receive 100, there is absolutely nothing wrong with your page but if you receive a score of 0, you have tons of work to do on each element on your page!

PageSpeed Insights Evaluate Your Site Using What Metrics?

PageSpeed Insights is a tool that uses many different metrics to come up with an overall performance score. This score is based on things like speed, layout, mobile functionings and many other metrics that impact the overall user experience. PageSpeed Insights is all about finding the most relevant metrics when it comes to user experience and measuring a page’s effectiveness when it comes to these specific qualities. 

Which Data is Obtained with the PageSpeed Insights Tool?

Performance Score

The overall performance score that is given through this tool is used to show the overall performance of each of the metrics that are measured. This performance score is important because it monitors how well a website functions as an entirety, and even if one aspect of your webpage is not functioning perfectly, you may have others that bring the score up! This is a great tool to use to measure how well different aspects are functioning and this performance score separates different parts to show you what is working well and what could do with some improvement. 

Field Data

Google collects actual data from its users and this is referred to as field data! This data represents actual information that is processed by Google about specific pages. The information produced is incredibly valuable as it can show which elements webpage users are interacting well with and what may need some adjustments. An example of field data would be the bounce rates of a specific webpage. if users are visiting a page and then leaving very shortly after, this will increase the bounce rate. In this instance, there may be an issue with the speed of your page or with irrelevant data being displayed. 

Origin Summary

The origin summary is a review of the page’s core web vitals which refers to the loading speed of a webpage. There are three elements that are used to measure the core web vitals of a webpage and they score how quickly page content loads, how quickly a browser loading a webpage can respond to a user’s input, and how unstable the content is as it loads in the browser. These three elements determine whether or not your website has good core web vitals or if you need to make adjustments. 

Lab Data

While field data is based on actual interactions that people have with a web page, lab data is estimated information that is based on simulations that are completed by the tool. The PageSpeed Insights tool will use simulated actions to access the different metrics on your page, determining whether or not it is able to function well. This is extremely important when it comes to debugging issues, and the problems that the simulation may pick up may not be seen in the field data results! This is why these two tools have been included in the process! 

Diagnostics

When it comes to the diagnostics that are measured, Google PageSpeed Insights has come up with a system that ensures that users are able to easily see what metrics are good, what needs a bit of work and what needs to be revamped entirely. The following is a brief description of the different diagnostic labels that are used. 

• Good is indicated with a green circle
• Needs Improvement is indicated with an amber informational square
• Poor is indicated with a red warning triangle

How to Interpret Google PageSpeed Insights Reports?

Google PageSpeed Insights reports are fairly easy to interpret and understand, as can be seen with the above look at the different diagnostic criteria. interpreting the Google PageSpeed report is all about analysing the different elements and how well the tool has ranked them according to the diagnostic. Being able to take this information and make the necessary changes will ensure that it is a valuable tool to use! 

What are the Effects of PageSpeed Insights Results on SEO?

The effects of PageSpeed Insights on your SEO are monumental, and most of the metrics that are measured have to do with a website’s SEO performance. Page speed for example is a vital SEO factor to take into consideration, and with Google PageSpeed insights measuring how fast or slow a page is loading, you can be sure that you are equipped with all of the information that you need about how to effectively optimise these elements! SEO can be improved by using tools like Google PageSpeed insight and they offer a great way for businesses to monitor how well certain SEO metrics are doing on a page!