What Is Google Trends? How To Benefit From It For SEO?

What is Google Trends?

Google Trends is defined as an exploratory tool that provides marketers with information about trends over a certain time period and it can also be used to evaluate the top search questions that are asked on Google from various countries and across different languages. This exciting tool is also popular for how it presents this data, and the graphs provided show a detailed but easy to read cumulation of data over an extended amount of time! This ensures that marketers are not only provided with information about what the latest trends are online but also with the history of this specific trend over a certain area, language and period of time! This is a popular tool to use for marketers who are hoping to gain knowledge on customer behaviours and traits in certain countries. Below is an example of what you will find when using Google Trends to discover whether or not a certain keyword or phrase, in this case, we are looking at Google Trends, is rising or dropping in the searches in the United Kingdom. 

 How does Google Trends work?

A briefly defined Google Trends overview would explain that this tool works by compiling data about the search requests made on Google over a period of time with dates going as far back as 2004. This allows marketers, and anyone else who is interested in seeing what the latest trends are around the world, to see and understand what people are interested in. The Google Trends search pattern works by compiling both real-time data, this would be what people are searching this week, and non-real-time data, which is information that goes back as far as 2004, so marketers can see the changes in search patterns for certain words or trends! 

Being able to see these changes over time can ensure that marketers are up to date with what is increasing in popularity and what might be lowering to get ahead of the curve and not dedicate themselves to trends or words that may be on a downwards movement. All of this data is presented in an easy to read Google Trends graph that can be downloaded. The information presented can also be changed and the dates, country, language and even the search type can all be changed and adjusted to ensure you get the most comprehensive and well-informed data. 

What is Google Trends used for?

Google Trends is a tool that is used to monitor trends and keywords over a certain amount of time. Google then documents these trends and creates graphs based on the popularity that each word has over time, dating back to 2004. This data is used by marketers to analyse the trends of these words and contribute towards things like SEO, word suggestions and other important marketing information. Google Trends is also used to compare words over a certain period and this can be extremely beneficial for marketers who are hoping to decide between the most effective keywords to use or topic to write about. There are many different things that Google Trends can be used for and it is an effective marketing and SEO tool to know how to use. Whether you are using Google Trends for business or are just interested in learning more about the trends across Google, it is a fantastic research tool 

What are the advantages of using Google Trends?

Google Trends is one of the top marketing tools that can be used within the industry and it has developed into a data tracking system that is used around the whole world. With the data industry growing as technology becomes an even more prevalent part of our day to day lives, tracking this information has become necessary. The following are just a few advantages that come with using the Google Trends tool: 

• The Google Trends tool is free: One of the best things about this handy marketing tool is that it is free to use! As long as you have a google account and are logged in, this data tool can be used completely free of charge. Each of the different features and tools that are offered by Google Trends can be accessed on the page, and users are even able to sign up for subscriptions to certain words or phrases, and they will receive updates weekly as the trends change. 

• The Google Trends tool is easy to use: Designed by Google, it’s no wonder that the tool is extremely easy to use, no matter what function you are hoping to explore. Not only is the tool easy to use but there are also detailed FAQs that could answer any questions you may have about the different features and functions that are offered. This tool also has the option to take a few lessons and learn more about it, this can be found on the home page and is labelled ‘TAKE GOOGLE TRENDS LESSONS’. 

• The Google Trends tool is private and easily accessible: Your Google Trends account is private thanks to the fact that this tool is linked directly to your Gmail/ Google account, it is completely private and can be accessed on any device! This ensures that whether you are at home on your laptop or even on the move and want to access your Google Trends data on your mobile device, you can do so easily and quickly! Your Google Trends words, searches and subscriptions can only be seen by those who are logged into your Gmail/Google account to ensure that your information and searches are protected. 

What functions does Google Trends offer?

• Keyword Search: Google Trends can be easily used to find different keywords, whether you are interested in what is trending at the moment or if you are looking for something a bit more specific. What is so great about this function is that when specific words are searched, related rising enquiries are given to help you find the perfect keyword or phrase, even if it is not the term that you originally researched. This Google Trends keyword function ensures that users can easily identify and locate words or phrases that are rising in popularity according to Google searches. 

• Search Graphics: The search graphics and results that are displayed from a search are provided in a detailed and easy to read graph. This graph will depict the popularity of a certain word or phrase over a certain amount of time and words and phrases can even be compared with one another! The Google Trends graphics offer the perfect way to show potential clients or investors exactly how you can determine whether or not a word would be useful and the graphs can easily be downloaded! The graphics also display the different levels of interest according to certain regions of a country or area, which can help to determine which keywords to use to attract certain groups of people. 

• Search Time Period: One of the reseasons why Google Trends has become such a popular tool is that a user can adjust the search time and compare how a certain keyword or phrase fluctuates over a certain period. The period that you set is entirely up to you and users can go back as far as 2004 to compare! 

• Search Trends Data Volume: Google Trends gives users a normalised and set volume of data over a certain period. This scale ensures that searches are compared across an equal amount of data, so no inconsistencies occur. This scaling function is important for those users who need data that has not been manipulated and pulled to portray incorrect information. 

• Demographics Data Search: The demographic capabilities of this tool are astounding and not only can you search a word or phrase according to each country but you are also able to diver further in and explore the different regions of a country! This is an extremely important function as most brands and businesses are hoping to find data within a specific region or area of a country as opposed to it as an entirety. 

• Search and Word Suggestions: Along with getting information on a certain word or phrase, Google Trends is also able to provide alternative keywords that have been increasing in hits on Google. This provides users with alternative word suggestions that could provide either a better topic for a blog post or a better keyword! 

How accurate is Google Trends?

Google Trends offers an accurate accumulation of data according to the information that is searched by Google users. For those who are using this source of information to compile a buyer persona, you may experience a limited amount of data without information across different genders, demographics and age groups. This is one of the limitations of Google Trends and users who need more accurate data about the words or phrases being Googled will have to find another source for this information. Another limitation is that the Google Trends query limit and Google Trends rate limit is set at a limited number, meaning that anything over this amount will not be found. This means that for those who are hoping to find out about complex issues, you may not be able to use the Google Trends tool. 

That being said, Google Trends provides a good basis to spot accurate trends across an area, and with it being the most popular and used search engine, the results offer a very accurate view of what people are searching for! 

How do I get a Google Trends Account?

Getting a Google Trends profile and account set up is extremely easy and all you need is access to a device, an internet connection and a Gmail account! The first step would be to make a google account should you not have one already, this can be done by typing ‘create Google account’ into google and following from there! Once this step is completed you can type Google Trends login into Google and Log in with your new Gmail account and password. Once this step is complete you will have full access to Google Trends and will even be able to make subscriptions to keep up to date with certain keywords or phrases! 

How do I use Google Trends properly?

How to search in Google Trends?

Searching in Google Trends is extremely easy, no matter what type of information you are hoping to find. For those who are looking for specific words or phrases, simply typing them into the search bar on the home page will give you all the relevant information for that specific word or phrase being researched. Along with being able to see how popular that specific word or phrase is, users are also able to identify the different Google platforms under which the word or phrase is most likely to be searched. These different types of searches offer users the chance to understand why a person may be researching a word or phrase as opposed to just knowing how many times over a period it is Googled. 

Along with being able to search for specific words, many users are looking to find out what the most searched words and phrases are over a given period of time. This information can be found the under ‘Recently trending’ tab which offers hundreds of the top searches. Along with the top searches within a country or region, there are also related news articles that can be found when clicking on any of these top searches. 

What types of searches are included in Google Trends?

There are many different categories that can be explored, from image searches for a specific word or phrase to Google Trends for youtube and even Google Trends shopping! This different information across the different Google search platforms ensures that you are provided with tons of useful data to explore how well a certain word or phrase does across multiple platforms. An example of this could be when one Googles the word Marketing on a Google web search as opposed to using the same word when looking for an image. Google trends gives users access to information around these different searches and this information provides users with the chance to better understand exactly why people are researching a specific word or phrase and what they are hoping to get out of the research. These different types of Google platforms can then be compared against each other ensuring that we also have information with regards to when a certain word or phrase was more popular on the different google platforms! Below you can see a comparison between the term ‘marketing’ Googled on the image platform compared to when it is Googled in the normal search tab. 

What does Google Trends data mean?

Google Trends data refers to the amount of information that is filtered through this tool. Every Google search that is recorded and filtered by Google Trends forms part of this important data group. Google Trends data is accumulated and grouped according to how a user uses the tool and it offers many different ways for you to view and present this data! 

What can you do for your business with Google Trends?

Use Trend Predictions

Using Google Trends for business offers brands and businesses a great method of tracking and finding data. Another popular feature of Google Trends is that this tool also works to predict how and when a certain phrase or keyword may increase in searches. If you think about the fact that this tool has an accumulation of data that ranges as far back as 2004, it is one of the best tools to use to predict what topics, words and phrases may become more popular! 

Find Trending Relevant Topics

If you are a user who is not looking for anything specific, but is rather hoping to see what the top trending searches are in your country, Google Trends has a recently trending feature that allows for one to be able to see what the top searches are in areas all over the world! This is extremely useful for writers and journalists who are hoping to write about relevant topics and learn about what people are interested in in real-time! This unique function ensures that you are kept up to date with the most popular Google searches and know exactly what Google users are interested in reading about. 

Optimize Your Local SEO Strategy

With so many different functions that are able to ensure that users are kept up to date with the latest trends, this tool is great for optimising a brand or businesses local SEO strategy. From word suggestions to compiling data with regards to certain words or phrases into neat and easy to read graphs, Google Trends is one of the top SEO tools around and can greatly influence how you perceive your target audience and structure things like keywords in SEO campaigns. 

Enhance Your Video SEO Strategy

WIth the ability to change the types of searches, users can see what people are searching for across many of Googles platforms, this includes searches on Youtube! Video content creation and SEO strategy are very different from standard SEO tactics, where written content forms a very large part of the tactics. Google Trends is a fantastic tool to use when it comes to enhancing your video SEO strategy as it offers the most relevant topics and items that are searched across youtube. Knowing and understanding this information can go a long way in improving your strategy and content creation ideas when it comes to video content. 

How to use Google Trends for SEO?

Google Trends offers a lot of insightful and relevant information that could be extremely beneficial when planning an SEO campaign. SEO, or search engine optimization, is an important process that involves gaining higher rankings across search engine platforms like Google. Understanding the different words or phrases that are not only being seen as important by a population of Google users but by the search engine itself, can go a long way in ensuring your page ranks highly and is seen as relevant. 

Google Trends is an extremely easy to use marketing tool and it is pretty self-explanatory. For those who are hoping to become Google Trends experts, however, there are FAQs to look through that could answer any questions you may have and there are also several different explanation videos that go through the different systems and offer the best ways to use them! 

Why is Google Trends important for SEO and digital marketing?

Google Trends provides the perfect platform to compare and analyse keyword searches and other aspects of your digital marketing plan! One of the main reasons why digital marketing, SEO and Google Trends walk hand in hand is due to the fact that they are all looking to relate to the consumers and users within a specific industry. Google Trends helps to funnel information and designate what is useful and informative and what is not according to how popular a word or phrase is! This is an essential part of any SEO or digital marketing campaign and is often one of the very first steps to accomplish. Getting to know and understand your target audience across different countries has never been easier or more effective than with the Google Trends tool. 

What are the benefits of Google Trends for SEO?

Google Trends provides a free and easy to use tool that can show the latest trends across multiple countries and for just about every word or phrase that you can think of. This data would be otherwise impossible to obtain and knowing and understanding your target audience would be that much more difficult. Google Trends provides a space where information can be gathered according to different countries as well as regions within certain countries, ensuring that even small businesses can benefit from using a tool like this! This greatly benefits a companies ability to find certain keywords and phrases which will go a long way to improving an SEO campaign.

Along with proving a great deal of information with regards to the trends of certain words or phrases, Google Trends also provides users with other rising or top keywords that are related to the word or phrase that you were looking to analyse. These keywords are words that are gaining popularity so if your phrase is not looking like it is trending, using any one of the other ones that the tool has found could be extremely beneficial to improving your SEO!

How to use Google Trends for effective content marketing?

Content marketing focuses on directing information towards specific and targeted audiences, and what better way to do this than through a tool like Google Trends. Google Trends is used to find the perfect keywords or phrases and can be directed towards specific areas, be it entire countries or areas within one. Being able to see whether or not a word is gaming popularity on search engines like Google can go a long way in determining which keywords would be beneficial and which marketing campaigns would be more effective within certain areas. 

Is there a Google Trends API?

APIS, or Application programming interface, is a type of connection between programs or devices that allow for these devices or software to communicate with one another. Although Google Trends does not have an official application programming interface, when it comes to Google Trends API, Python API works by automatically searching and pulling data from Google Trends, without you having to go in and do it manually yourself. APIs were developed to interact with other programs and devices and with regards to Python API and Google Trends, using an API can make your life a lot easier!