What is Holistic SEO?

What is Holistic SEO?

As search engines develop and become more capable of processing different SEO elements and using them to rank web pages on search engines results pages, it is important that marketers and website developers become better at integrating and perfecting all SEO elements on a webpage. It is no longer good enough to just provide users with good information and content that analyses many aspects of a topic, but it is also becoming necessary to ensure that things like technical elements, safety and user experience are also taken into consideration. 

Compiling and perfecting all elements on a webpage is what makes holistic SEO such an important thing to consider and having a holistic SEO strategy can make all the difference when it comes to increasing ranking, gaining more site visits and organic traffic. Holistic SEO can be thought of as the implementation of a well-rounded SEO strategy, one that takes all elements of SEO into account when planning, creating and publishing website content. Having each of these elements geared towards creating a better experience for users will ensure that you are well on your way to creating and implementing a holistic SEO strategy. Search engines and the crawlers who index web pages are getting smarter and smarter through every update and algorithm change and it is important that one keeps up with the changes by implementing an approach that combines holistic SEO & digital marketing techniques. 

What Does Holistic SEO Do?

One of the most important goals to keep in mind when it comes to developing any type of SEO strategy is that it should fulfil the needs of the user and contribute to creating a good user experience. Over the years, search engines have implemented tactics to ensure that the web pages that have the best overall user experience are the ones that rank highest, and those that have a well-rounded strategy with good tactics and structures implemented throughout a webpage are the ones that are likely to generate the most amount of organic traffic. Holistic SEO strategies ensure that each and every element on your webpage, from the content you write to the security you install, are all geared towards creating the best user experience. Having these elements in place will ensure that you rank highly and generate the most organic traffic. 

What Are The Differences Between Holistic SEO and Traditional SEO?

Both traditional and holistic SEO have the same overall aim, which is to increase the number of visitors that make their way to a webpage, however, holistic SEO is centred more around perfecting the experience of the user. Holistic SEO is more aligned with understanding user intent and gearing content and webpage design to better understand why a user is looking for information about a certain topic. This greatly improves how a user interacts on a page as it can generate an experience that is almost uniquely designed and tailored to a certain target audience. This not only generates more traffic, but it can bring in high-quality traffic, which will increase the number of sales and optimise content to convince an audience to take a certain action. Traditional SEO focuses more on short term goals, implementing general features on a webpage and hoping that they generate more traffic. Very often, traditional SEO can either be hit or a miss, and not many elements are generated to uniquely understand an audience and cater to their needs. 

Why Does Holistic SEO Matter? 

Holistic SEO is becoming more and more important as search engines become more concerned with user experience. Implementing a holistic SEO approach will ensure that you are doing everything you can to give your webpage the best shot at being ranked highly by search engine crawlers. This type of SEO matters as it is becoming a new standard by which content and SEO is being measured, and to stay ahead of your closest competitors, it may be necessary to look into a more holistic approach when it comes to your SEO. Building relationships and interacting with your customer base across multiple platforms ensure that you not only get customers in and attract them to your product but that you keep them after they have made a purchase. Whether this is through a follow-up order or through a follow on your Instagram page, every little bit counts and can help you to generate more traffic around your brand or business. 

What Are The Phases Of a Holistic SEO Approach?

The benefits of a holistic approach to SEO can be seen when looking at the different phases that this approach has. Each phase or step in the process involves drawing a user in and keeping their attention through the content and technical elements of your webpage that are implemented to improve a users experience. The following are just a few of the different steps and phases involved that a user should experience when content is optimised specifically with a holistic SEO approach. 

Visitor Awareness

Visitor awareness refers to the phase of holistic SEO whereby a potential customer becomes aware of your content and the services that you provide on your webpage. 

Visitor Interest

Visitor interest is the phase whereby a potential customer has noted your offers and is becoming interested in learning more about them. A user is likely to click on a link leading to your webpage if they are interested in what you have to offer. 

Visitor Consideration

Through the content you have created, a user will become interested in what you have to offer. This is the phase whereby having good content will come in handy, as customers are far more likely to make a purchase or complete the desired action when they are reading content that is direct, informative and impactful.

Visitor Conversion

Due to the fact that your website has been littered with direct, informative content, your website has been easy to navigate and user-friendly, a customer is likely to make a purchase or complete a certain action. This step of the process is referred to as visitor conversion. 

How Does A Holistic SEO Model Translate Into Practical Implementation?

Now that we have analysed the holistic SEO model and noted the differences between this type of SEO compared to more traditional methods, it’s time to look at how these different elements translate into practical implementation tactics. The following is a look at how your SEO model will better improve your webpage through the implementation of a few holistic SEO techniques! 

Create Content

When it comes to holistic SEO, content is extremely important and it should be the element that you make the most amount of consideration around. In more traditional SEO implementation, content is usually centred around adding in keywords to let a search engine crawler know and understand what your content is about. When it comes to a more holistic approach, content is geared rather towards creating a better user experience, with content that is engaging and powerful! The content should be well-written, taking all aspects of grammar, spelling and word use into account. Only the best and most skillfully written content will make an impact and so it is incredibly important that you have the best writers on your team to create engaging content. 

Do In-Depth Analytics

In the world of SEO and content creation, things are extremely fluid, constantly changing and developing as algorithms focus on different elements of the user experience.  When it comes to generating holistic SEO tactics and implementing them, it is unfortunately not just a one-time thing and you need to be performing in-depth analytics and research in order to stay ahead of the game. Performing in-depth analytics and researching the best and most productive ways to structure and generate your content over time is a way to ensure that your SEO tactics will have a holistic approach. 

Get Involved in Social Media

When it comes to creating a holistic SEO approach, it is important that users not only stream their tactics and content across one channel but across a whole range of different platforms. Releasing content and generating traffic across social media is a great way to improve your holistic SEO approach as social media engagement greatly increases your reach and ability to display your content across multiple channels. 

Give Importance to YouTube Marketing

YouTube Marketing ensures that the video element of your holistic SEO approach is taken care of and since it is a platform that uses the same algorithms as Google, Youtube is the best way to implement this aspect of your holistic SEO approach. Like with other platforms and social media engagement sites, YouTube can draw customers in and help to stream and generate more organic traffic!

What are The 3 Things to Consider When Implementing Holistic SEO?

When implementing a holistic SEO strategy, you, unfortunately, cannot just go in guns blazing, you need a practical and well thought out plan that can help you to better optimise your webpage and the content on it. The following are the three things that should be considered while you are implementing your holistic SEO plan. 

Content Design

When it comes to holistic SEO, content design is becoming increasingly more important. Implementing good and powerful content and optimising it to best draw in customers is a necessary part of constructing your holistic SEO approach. Content design refers to more than just the information you place on your webpage and it involves optimising images, creating a webpage that is mobile friendly and even ensuring that the code that is used on your webpage is optimised to be easily crawled and indexed by search engine crawlers. 

User Experience

The user experience (or UX) is extremely important in holistic SEO and the better the experience of the user the more likely they are to make a purchase or complete the desired action. The user experience is centred around how easily a person can navigate through your webpage and the following are a few metrics that are important to consider when analysing how your web pages user experience is measured: 

• Dwell time: This concept refers to how much time a user spends on your webpage before going back to the search engine results page. if you have good and interesting content, users are more likely to spend more time on your web pages before returning back to the SERPs so this is a good way that the effectiveness of your content and the experience that a user has with it can be tested and analysed. 

• Bounce rate: This refers to when a user leaves a page without even interacting with your content, so they do not scroll or interact with your page in any way. Things like page load time could be influencing this as when a page takes a long time to load, users often get impatient and leave the page. 

Semantic Structure

Semantic structure refers to optimising content to be better in line with user intent and search intent. This means that content creators should not only be looking at placing keywords throughout a webpage but they should also be looking at why users would need this information. Optimising and understanding search intent and user intent will better equip you with information around how you can better optimise your content so that it is more in line with semantic SEO structure. 

Why Should People Implement Holistic SEO Tactics?

Holistic SEO is important because it is becoming a new standard by which content and SEO is being measured, and to stay ahead of your closest competitors, it may be necessary to look into a more holistic approach when it comes to your SEO. Marketers and website creators need to be looking for more holistic ways to approach SEO as this form of content creation and website optimisation becomes more preferred by search engines. Platforms like Google are looking to provide their users with the best and most reliable content, using the users’ experience as the base for which the success of a website is measured. To keep up with the times and continue to have good standing with reputable search engines, it is becoming more and more important that websites implement a more holistic SEO approach! 

What are The Advantages of Holistic SEO?

The main advantage and reason to use holistic SEO approaches are that these kinds of tactics are designed to increase the amount of traffic that makes its way to a webpage. Through improving user experience, focusing on semantic structure and designing content that is in line with drawing customers in and keeping their attention, you gain more customers and can rank higher on the search engines results page. 

The kind of traffic that makes its way to your webpage is also important to consider and through holistic SEO approaches, the organic traffic that a webpage receives is more likely to result in a sale or a customer completing the desired action. This is thanks to the direct and powerful content that is created for a webpage and the various features that are implemented and installed to make the user experience better! 

How Can Markethinkers Help You With Holistic SEO?

When it comes to creating and implementing a holistic SEO approach, it is important that you have a team that understands how to design various approaches and strategies. Here at Markethinkers, our team of dedicated and skilled professional SEO consulting analysts are here to help you create the perfect holistic SEO strategy! With our team of SEO copywriting professionals, designing content that is in line with holistic SEO tactics has never been easier or more effective. One of the main concepts around holistic SEO is that the content is written well and structured to be in line with semantic SEO structures, ensuring that content draws the right kinds of customers in and keeps them interested in the products that you have to offer.