What is Screaming Frog?
As the world of online marketing grows and your online presence becomes more and more important, it is becoming vital that you use all available resources to manage and influence your SEO! Screaming Frog is one of the best SEO tools around and it is able to help you to manage audits and impact a number of different SEO features on your website. Without tools like Screaming Frog, much of the work that you would need to do on your website when it comes to checking your SEO would have to be done manually, which can be incredibly time consuming and very often quite expensive. Screaming frog is a tool that offers its users a suite of different features, each designed to help you to streamline your SEO and better equip you with the tools that you need to have a great and well-functioning website.
Is Screaming Frog Free to Use?
Like many different SEO tools, screaming frog is offered within a free package or for a certain fee. The free version will offer fewer tools and you may not get the high standard of results that you would get with the paid-for platform. Especially when it comes to larger websites, being able to check each and every feature on your website from the technical aspects to the content you are putting on your webpage, is a great advantage to have over your competition!. Having the paid-for version of the screaming frog tool will ensure that you have all the features that can help you to succeed and create the best and most effective website possible.
What Does a Screaming Frog Do?
As a suite of tools, there are many different things that the Screaming Frog platform is capable of doing, and depending on if you have the free or paid-for version, the following few of the different screaming Frog reports and features that are used to manage your marketing and SEO for your website!
Find Broken Links
Broken links can be a big issue when it comes to your SEO and if search engines pick up on issues with the links on your page, or the links leading from another page to your own (also known as backlinks), search engine crawlers will take this into account when indexing your page, and this will negatively impact your SEO and placement on search engine results pages. The Screaming frog crawler, also known as the screaming frog SEO spider, is able to crawl through your website and notify you of any broken link issues, ensuring that you can fix them before your page is indexed! This is done through this tool providing you with a screaming frog link score, determining the overall effectiveness of each of the links on your website.
Audit Redirects
Redirects are an important part of your technical SEO and using the screaming frog tool to audit the different redirects will ensure that you do not have pages that are not responding or showing to users. The Screaming Frog audit tool can audit your redirects and check to see if there are any issues with them, highlighting the best ways to deal with problems! Knowing exactly where your redirects are going and how they connect to their destinations.
Analyse Page Titles & Metadata
The Screaming Frog tool is able to provide you with a ton of information on your page titles and metadata! If your titles and metadata are too short, too long or are duplicated in more than one place on your website, the Screaming Frog tool will be able to pick up on these different issues and help you to solve them quickly and easily. Having a tool that can help you to analyse the different issues that may be impacting your rank and SEO due to titles and metadata issues is extremely beneficial.
Discover Duplicate Content
Duplicated content can happen without you even realising it, and ensuring that you have a tool that is able to pick up on duplicated content and pages on your website will ensure that you are aware when pages and content have been duplicated. Duplicated content is easy to fix, and there are tags that can be used to ensure that search engine crawlers are aware of which pages they want to be indexed. Duplicated content can split the ranks you would normally get between two different pages, meaning that both of your pages, that have the same content, will rank lower on search engine results pages. With Screaming Frog, you can easily see what pages and content have been duplicated and ensure that you fix the issues before they affect your ranking!
Review Bots And Directives
A screaming frog SEO analysis will be able to properly review bots and directives that may be impacting the visibility of your page. Certain URL elements may be influencing how your website is viewed across platforms, which can lead to a lowering of the quality of your website. One of the most common things that are checked through these systems are the nofollow tags that do not pass authority from one site to another through backlinks. Whether you are looking to see whether a website has sourced a dofollow tag without your permission or you are looking to review how many nofollow tags you have accumulated, there are a number of different ways that the screaming Frog SEO Spider will be able to help your review bots and directives.
Generate XML Sitemaps
For those who may not be as technically inclined as others, creating things like sitemaps can be a daunting task. Screaming Frog has an internal XML sitemap generator that is able to create sitemaps for you automatically. Any changes that may occur or updates that are made are then automatically added to your sitemap through Screaming Frog! Automation is a great way to improve the quality of your website and it also streamlines processes that once took hours to configure and organise.
What are The Advantages of Using Screaming Frog?
There are many benefits to using the Screaming Frog tool, and many brands and businesses have taken to incorporating this suite of expert features into their website strategy. The following are just a few of the benefits of using the Screaming Frog tools on your website.
- Many free features: for smaller brands and businesses, the Screaming Frog tool offers many great tools that do not have to be purchased! When it comes to using the screaming frog spider tool, a brand or business is able to crawl up to 500 URLs on the free version, which is perfect for many smaller companies. The free software also allows for you to become acquitted with the tools before making a purchase and spending money.
- Can improve your SEO: As a suite of SEO tools, Screaming Frog is able to provide you with all that you need to fix any issues that may be hindering your rank and performance. With having all of these tools on one platform, your information is better organised, streamlined and much easier to handle!
How Can Screaming Frog Help With Your SEO?
One of the main benefits of using the screaming frog tool is that you can use the spider tool included within the features offered. This nifty feature allows you to crawl your website and pick up on any issues that may plague your web pages and hinder you from ranking highly on search engine results pages. Having a tool that acts and can pick up on the same things that search engine crawlers do is incredibly beneficial to your SEO and it can help you to fix any issues that may plague your web pages before search engine crawlers index your page and penalise your web pages for the issues that you may not have noticed! Whether you are looking at how to use screaming frog to improve on-page SEO or are looking at how to use screaming frog SEO spider, there are many different ways that this tool can help with your SEO efforts!
How Can Markethinkers Help You To Use Screaming Frog?
We here at Markethinkers are able to help you find the best ways to use the Screaming Frog tool and help you to manage your SEO with this platform. Whether you are hoping to learn about how a tool like Screaming Frog can help you to improve your SEO elements or are hoping to find a team to take over and manage this SEO tool for you, Markethinkers has a team of professional SEO consulting and SEO copywriting experts who are able to help with anything you may need! For all of your marketing and SEO needs, look no further than us here at Markethinkers.
