What is SEMRush?
SEMRush is a suite of online tools that can be used to improve a brands marketing and increase its online visibility and presence. This online one-stop-shop of impressive and unique tools is generally used by brands and businesses who are hoping to increase the number of visitors to a page through numerous tactics and using an assortment of different metrics to measure and to analyse how effective these tactics are. Businesses who are hoping to increase their organic traffic (organic traffic refers to the traffic that makes its way to a page thanks to unpaid tactics, like through search engine searches) use suites like SEMRush to do so.
Founded in 2008, this suite of impressive and powerful tools has changed the way that many different brands and businesses function. With so many different SEMRush features, it is no wonder why this suite of tools is known to be one of the best types of marketing platforms to use if you are looking to grow your audience and draw specific types of people to your website. This marketing tool is an essential part of many peoples online marketing plans, and many brands and businesses rely on the different tools provided to grow their company and their online presence!
What is SEMRush Used For?
SEO
When it comes to improving the SEO and search engine results page ranking on a website, SEMRush is one of the best suites of tools to help a brand to reach its goals. With numerous SEMRush SEO features, including keyword insight, competitor analysis and backlink strategy, this online suite is one of the best and most valuable platforms to have in your corner. One of the most valuable things about SEMRushes SEO abilities is that SEMRush allows for a brand to monitor and examine their performance, examining their organic traffic and paid traffic tactics, updating them daily with the increases and decreases in this traffic.
Along with the ability to monitor performance closely, you will also be able to see how well your keywords are ranking, allowing you to make adjustments as needed. Keywords are one of the top-ranking factors according to search engines like Google, and having the most accurate and searched keywords can go a long way to increasing the traffic that makes its way to your webpage. With monitoring the developments and changes that occur with your different keywords, this suite also allows for a brand or business to find new keywords and will generate these words for you according to who you are and what you do. You will also be able to monitor your competition and see exactly what keywords they are using and whether or not they are effective.
Content Marketing
While a large part of marketing is drawing your customers in, keeping them interested in who you are and what you are doing is also extremely necessary. The content marketing platform that has been designed by SEMRush specifically looks to help a brand or business create good content that their target audience can relate to and understand. Through this kit of content marketing tools, brands are able to monitor topics through the different SEMRush trends, complete research and maximise the content reach that a brand or business has, improving not only their overall site visit but also ensuring that customers are interacting with and like how a brand is functioning.
This toolkit can also be used to plan out and track your different content plans and when certain deadlines and release dates should occur. This SEMrush calendar can be used by your entire team, ensuring that no member is left unsure of when a deadline or task is due. This streamlined way of working has created more efficient online marketing efforts, with quick and easy marketing tactics bringing in a ton of revenue and traffic.
The content that you create with the help of the SEMRush platform is also sure to be webpage and SEO friendly, ensuring that webpage crawlers will easily be able to make their way through your content and rank it highly. Along with being easy to read by the search engine crawlers, the content developed on the SEMRush platform is also sure to be enjoyed by your audience. With aspects like the tone of voice and plagiarism checks being analysed through your Google docs page, you can be sure that your content will be enjoyed by your customers and target audience.
Market Research
When it comes to SEMRush visibility, you truly cannot find a better platform to be able to get a bird’s-eye view on the market and on the competition. With the market explorer tool, you can be certain that you are getting all of the most valuable and insightful information about your target audience, comparing your webpage to brands that are similar to your own and providing you with information about who is visiting your page. The market explorer tool is able to tell you information about these users who visit your page, things like age, interests and location are all important in helping you create your marketing plan. having this information on hand can improve the way you market your products and who you are targeting with certain information.
The traffic analytics tool is another one of the top tools to use for those who are looking to get an idea about what their niche is and who their target audience is. This tool is used to find out who your audience is and where exactly they come from. It can even give you information about what pages are most looked at and what tools are used most often, giving you vital information about what your users want to see more of.
As the market changes and develops, you can make sure you are changing right along with it, getting ahead of your competition and making sure you stick with the times. The Market explorer SEMRUsh overview reports and the traffic analyst tool provide this valuable information in an easy to read, analyse and display graphic that outlines who your market is and also who your nearest competitors are.
Advertising
The advertising toolkit that has been designed and created by SEMRush has a number of different tools that can be used to improve how your brand or business advertises itself and the products it supplies. The advertising research reports that are generated from this toolkit ensure that you are equipped with all of the most valuable and important information about your competitors, including what their strategies are. This information means that you can then design your own campaign based on the weaknesses of your competition. The SEMRush platform allows users to create advertising campaigns from scratch, with all aspects of the design of the plan being monitored and analysed by SEMRush.
Social Media
Social media is slowly becoming one of the most used marketing platforms, with many drawing in and attracting customers through their social media pages. This new form of marketing means that brands and businesses need to become aware of their social media presence and look to increase their brand awareness through various social media channels. SEMRush is a brand that knows and understands how these changes can influence a brand and so there is a social media toolkit to provide brands and businesses with the tools and information they need to increase their social media presence.
There are two categories in the social media toolkit, the social media tracker and the social media poster. The social media tracker is a tool that is used to track your competition, comparing things like posts, interactions and the growth of their page and comparing this information to your own social media pages. This nifty tool ensures you are fully aware of your social media presence compared to your nearest competition, identifying different trends and market changes along with monitoring your own development. For brands and businesses that are looking to grow their social media presence and use social media as a marketing tool, this SEMRush social media tracker is a great way to increase user engagement and increase the number of hits, likes and comments that your posts are receiving.
The second category is the social media poster tool, and this tool ensures that you are able to manage your social media directly from the SEMRush platform. This handy feature can be used to schedule posts, ensuring that you are posting consistently, create a social media calendar to keep you up to date with the different social media platforms and channels and it can also be used to save drafts for later, offering users the chance to create posts without having to release them immediately. Using this tool along with the social media tracker will ensure that you are actively managing and analysing your social media presence and improving your interaction with your audience.
Is SEMRush Free For Users?
The SEMRush pricing is structured like many SEMRush competitors and platforms, with a free option offering limited tools with the more advanced features found in the paid-for plans. If you are just starting out and are hoping to learn how to do the basics, you may want to start with the free plan and work your way up. Many small businesses choose to start with the SEMRush free plans and then they move to the priced plans once they are a bit more comfortable with the platform and are looking to move into using the more advanced tools offered.
Within the paid-for plans, you have three different levels; Pro, Guru, and business. Each of these plans is offered for different prices and they contain different toolkits and features. For those larger agencies and businesses who are looking for a subscription with the most tools offered, the business price plan would be the one for you! Users are able to either pay monthly or they can pay annually and save up to 17%! No matter what you are after, the price of these different plans is definitely worth it if you are a brand or business that is hoping to increase visibility and SEO.
How is SEMRush Different Compared to Other Tools?
SEMRush is an online marketing platform that is extremely effective, with many different features and tools offered to users. That being said, you do have to understand how SEO and marketing works and this may mean learning more about the different tools offered in this suite. Through the SEMRush blog and the different SEMRush guides, this learning could be done on the platform, making it easy to make your way through the different skills and learn all that there is to know about SEMRush and marketing! Many other tools do not have such an in-depth analysis of how each feature works and what the most effective ways of using them are. SEMRush has guided videos about each of the different tools offered within the suite and this information guides you on how to most effectively use the platform and improve your online marketing tactics.
There are also many free tools that are offered to users, allowing for a brand or business to first see how the platform works and functions before making a monetary commitment. All in all, the SEMRush platform is one that we would definitely recommend to users who are hoping to learn more about SEO and marketing and are looking to apply what they find to their own business and online strategy!
What are The Benefits of Using SEMRush?
Helps To Explore and Analyse Your Site Performance
SEMRush has an assortment of tools that are each designed to ensure that your website is functioning optimally. Whether it is the technical aspects that are analysed through the site audit tool or the content that is analysed by the content analyser tool, there are many different ways that a webpages site performance is measured and tracked through this platform. These different performance metrics and measurements are often presented in a SEMRush review or report that can be used in meetings and to show potential customers or investors where your website is at and how much traffic, both paid for and organic, that it receives. This information is extremely important and being able to present it in an organised and labelled report can make all the difference in impressing clients and possible investors!
Allows You to Get An Idea About Your Competitors
The SEMRush platform is not just able to monitor your own site performance but it is also an important tool that can be used to monitor the competition. The SEMRush competitor analysis tool is used to monitor your competition’s strategy, determining the strengths and weaknesses of their strategy, allowing for you to use this vital information to your own advantage. This tool is considered to be one of the top competitor analysis tools around and being able to use it ensures that you are making informed decisions around your own marketing techniques, replicating what your competition is doing right and avoiding the mistakes they are making or have made in the past.
Increases Your Organic Traffic
The organic research reports from SEMRush offer brands and businesses very important information about their organic traffic. Things like a brands nearest competition and the keywords they are using to attract customers are things that one would find in this kind of report. This information is important if you are looking to find out the weaknesses and strengths of your competitors and use this information to your advantage. This tool is a very important SEO feature and can help you increase your organic traffic, offering different tactics and changes that can be made to your content.
Create a Social Media Strategy
The SEMRush platform has two different social media tools that can be used to perfect your social media strategy and increase the user engagement your different social media channels receive. By being able to create a calendar, monitor when the best time to post is and even create and save drafts that can be released at a later date, the social media poster tool is one of the best tools to use if you are hoping to increase the presence and hits you get across your social media platforms. This type of social media content strategy is becoming more and more important as social media influences the direction that marketing is going. To have the ideal social media strategy tool, look no further than the social media poster tool offered through the SEMRush platform!
How To Use SEMRush For SEO?
One of the most popular reasons for using the SEMRush platform is that it is great to use if you are looking to improve your SEO. Search engine optimization refers to the process of using tools and tactics to increase your search engine results page ranking and draw more users to your website. SEMRush has a suite of tools that are designed specifically to help you increase the flow of users to your website, and through things like keyword research, SEMRush local SEO tools, backlink analysis and the site audit tool, you can be sure that the SEMRush will help your website to rank highly on search engine results pages and drive more traffic to your website.
Which SEMRush Tools are Used for Creating SEO Strategy?
Keyword Magic Tool
The SEMRush keyword research tool is an extraordinary addition to this platform and with over 20 billion different keyword options to consider, you can be sure that you will be able to find an assortment of highly ranked keywords to suit your content. This tool works by generating thousands of different keywords from a phrase that you type into the search bar, these words are ranked according to their popularity and they are grouped to ensure that users are able to sort through words that are relative to their own content. This is considered to be one of the best SEMRush keyword difficulty tools as the difficulty of your keywords can actually be calculated using this tool!
Topic Research Tool
When it comes to a SEMRush writing assistant, there is no better than the handy and unique SEMRush topic research tool. A lot of time and effort goes into brainstorming different content and topic ideas, creating a basic idea of how you want it to look and then actually getting down to the business of writing it, so making mistakes with your content ideas can be a huge time waster and should be avoided at all costs. To avoid writing about topics that are not popular at a certain point in time, users should use the topic research tool by SEMRush. This tool offers brands and businesses different ideas about topics they could write about and include on their webpage. These different topics are all designed to have great SEO potential and they are each related to trending topics at a certain point in time. This ensures that you are writing content that will be noticed, read and enjoyed by your target audience, who can relate to what you are writing.
Position Tracking Tool
The SEMRush position tracking tool allows users to be able to directly monitor where they sit on the search engine results page according to their specific keywords and targeted searches. This is incredibly important as it ensures that brands and businesses can find where their weaknesses are as well as track their nearest competitors, and monitor how they can get ahead of them. When it comes to getting SEMRush featured snippets tools, this position tracking category also offers brands and businesses a report that shows how a website can get featured snippets!
The different SEMRush ranking factors will determine where your page sits and you can determine things like location, demographics and even whether or not you are being searched on PC or mobile devices. SEMRush Local SEO refers to the ability of the platform to determine your users within a specific area, further informing you of where your target market resides. Having this tool be able to track whether or not your webpage visitors are from a mobile or other devices is also a huge bonus, and it can go a long way in helping you understand how effective your website is on mobile devices.
Link Building Tool
Link building is an important part of drawing traffic to your webpage and it greatly impacts a websites SEO performance. This link building tool works as an interface that searches for potential matches who could host a link to your page on their website. These different web pages should not be your direct competition but to have the most effective results, they should be relative to who your brand or business is. This tool can also be used to monitor how well your backlink is doing and how many connections you are making from it.
Site Audit
For users who are looking to analyse and monitor the health of their website, the SEMRush site audit tool is one of the best and most effective audit tools out there! The SEMRush audit tool completes over 140 different checks and analyses almost every nook and cranny of your website, looking for issues that would be picked up by search engine crawlers and would otherwise cause issues and potentially lead to lower rankings on search engine results pages. The SEMRush broken link checker works within this tool and it searches your webpages for broken links that would otherwise be found by users or search engine crawlers. these kinds of issues are exactly what could lead to lower rankings. The different issues that are found are detailed in a SEMRush report that is provided to users, outlining what needs to be changed and what may be broken or cause issues.
Backlink Audit
The SEMRush backlink checker, or the SEMRush backlink audit tool, is used to measure the quality of the different backlinks on your webpage. Having backlinks that are not from good quality and reputable websites are referred to as toxic backlinks and they can be determinantal to a websites SEO performance and its ranking on search engine results pages. This backlink audit tool collects information from the websites and monitors them and then uses this information to create a disavow file of the links that should not be included in the ranking data, this is then sent to Google. Finding toxic and spammy backlinks would otherwise take you a very long time, and it is almost a full-time job checking and monitoring the quality of each page that refers back to your website. The backlink audit tool is an incredibly valuable feature of SEMRush and every reputable page should be using it to ensure there are no links to your page from unfavourable websites.
Keyword Gap Analysis Tool
Keyword gap analysis refers to the analysis of your competitors’ keywords compared to your own. Having these keywords and being able to compare them ensures that you are using every available keyword, attracting users who would have otherwise gone straight to your competitors’ page. The SEMRush keyword gap analysis tool can analyse up to 5 websites at a time, finding all of the different keywords used and then informing you of the words that should be included on your website. This tool is another way to analyse the competition and gain a one-up on them! When it comes to the differentiation between the types of keyword rankings you are after, you can choose between paid, organic and PLA keywords. many brands and businesses choose to complete a gap analysis before coming up with an SEO campaign as this information can tell you where your competitors are and how you can improve your content compared to their own.
Backlink Gap Analysis Tool
This tool works very similarly to the keyword gap analysis tool, but instead of looking at the keywords your competitors are using it will monitor their backlinks. This tool is incredibly powerful and gaining backlinks through monitoring who your competition has backlinks through provides an easy and quick way to gain reputable backlink connections! Your competitors may have spent a ton of time and money finding the perfect websites to display their backlinks, and you can get this information freely when using SEMRush! All you have to do is paste in the domain name of your competitor and the platform will spit out the different backlinks that lead to this website. The tool is also able to display things like your competitors backlink growth over a period of time, showing how they have grown.
