What is SERP?
Search engines are one of the best tools to use to promote your webpage, and scrolling through Google provides brands and businesses with the best and most affordable advertising around. Gaining organically sourced traffic through search engines can be extremely beneficial, but it is becoming more and more important that your page be appropriately optimised to ensure the best results from this form of marketing! Optimising the content that you put on your website as well as the different features on the website itself can help improve your rankings on search engine results pages (SERP) and ensure that should a user be searching for a product, service or offering that you are promoting through your website, they will be able to find you! A search engine results page is defined as a page whereby an assortment of different web pages are listed according to their rank and relevance with your search query, ensuring that you find the very best and most useful information!
Using SEO tactics and tools to better your position and rank on search engine results pages will help you to increase the number of people who are able to find your content, and through different SEO tactics, it is possible to better your position and standing on search engines! There is an assortment of different features that search engines use to figure out whether or not your content would be appropriate for specific searches, and ensure that your content reflects all of the features that search engine crawlers will be looking for when ranking pages will ensure that you rank highly!
Why Are SERPs Important for SEO?
When it comes to search engine optimisation, ranking highly on search engine results pages is the overall goal of the tactics involved within this concept. SEO is done to achieve better placements on search engine results pages and it is, therefore, an important part of search engine results pages! Search engine results pages have been developed so those specific websites are shown when certain queries are asked by users, when a question is typed in a search bar, thousands of different results are shown. When it comes to search engines deciding which pages will be displayed first on these pages, certain measurements and metrics are used to establish which pages have the best and most relevant topic according to certain questions that are asked! The metrics are measured by search engine crawlers who are responsible for indexing pages according to the search queries asked and the content that you have on your web page.
This is why SEO is such an important part of any marketing strategy that is looking to increase traffic from search engines and it is a contributing factor to how noticeable your page is and how much traffic is streamed through organic channels. Considerations around both SERP and around SEO need to be made when developing a content and marketing strategy!
What are The Types of Results of SERP?
Paid Results
While the most common way to try and increase your ranking on search engine results pages are through organic results, there are different ways that you can appear on the top of search engine results pages. Users and businesses are able to purchase advertising space for certain queries, ensuring that the product that they are promoting or writing about is placed at the top of search engine results pages. Paying for this placement can help drastically increase the amount of traffic that your web pages receives and many brands and businesses that are looking for a quick way to increase the amount of traffic that is being directed to their web page look into including this within their SEO plan. This does not diminish the importance of organic SEO efforts, however, and it is still extremely important that your page is optimised for more than just the paid result listing!
Organic Results
When you go onto Google or any other search engine, and type a query into the search bar, you will be given a list of different websites and pages that contain relevant information about the topic you are researching. The placement of these different websites depends on how relative Google thinks your content is! When websites are being organised through organic search results, it is extremely important that your content has been optimised to ensure that Google and other search engines associate your webpage as one with high authority, leading your page to be ranked highly on these search engine results pages! SEO professionals, like ourselves here at Markethinkers, specialise in optimising the content of your website so that it allows for your pages to rank more highly in these organic search results.
Gaining traffic through organic search results can be hard, and there are a number of different elements, from on-page to technical SEO, that can really impact how visible your page is in these organic search results. Ensuring that you have a team of professionals that understand each of the SEO elements to ensure your business succeeds is extremely important. When it comes to ranking websites on search engine results pages, you always want to ensure that the content on your pages are optimised so that you are ranking as highly as possible and increasing your visibility to search engine users!
What are The Most Common SERP Features?
There are a number of different elements of search engine results pages that make up what is displayed when we type a query into Google. Specific features can help to grow the number of users who visit your page by making your website more visible. Ensuring that you have optimised your webpage and the content on it to best stand the chance of appearing within these features is necessary if you are trying to grow your brand and increase the amount of traffic received from search engine results pages. The following are just a few of the different features that make up search engine results pages.
Featured Snippets
When it comes to search engine results pages, one of the most common and sought after features included are the featured snippets. Featured snippets are displayed as questions and answers that can be seen and read on the search engine results page, meaning that the user does not have to actually go to the webpage. These snippets are one of the first things that you see when you visit a page and they are sought after placements. Users will read the snippets based on the query that they type into Google to see if the information provided is relevant to what they are looking for, and if it is, they are able to click on the snippet and quickly be taken to the website. This is extremely beneficial as it not only will help to increase your traffic, but it will also increase the quality of it!
Knowledge Panel
The box on the right side of the search engine results page is referred to as the Knowledge Panel. This SERP feature was introduced by Google in 2012 and it is designed so that commonly asked questions from a variety of different websites across the web to provide concise answers to questions in one central location on the SERP.
Image Pack
When certain queries are typed onto Google that may require more than just information, there will be an image pack displayed at the top of the search engine results page. This image pack holds the most relevant images according to your search query, one of the most common searches where these packs will appear is when you are researching books to read or movies to watch.
People Also Ask
Very often, the questions that you are typing into Google have already been asked by another user, and Google notes these questions and ensures that commonly asked ones that are related to your search are displayed on SERPs. These questions are located within your organic search results and they have a small snippet of information that is placed to answer questions that are asked by those with similar search queries to your own.
Videos
Video results can also appear on search engine results pages through organic searches, and like with the image packs and most of the other SERP features, when they appear depends on the search query. If you are searching for a video or something that appears in a video format (for example a music video), then a search engine will place video results on the organic search results page!
Top Stories
Very often, we use Google and other search engines to find out the latest information on news stories. When typing a query that relates to any of the top stories within the news at that point in time, you will be able to use one of the search engine results pages features that is referred to as top stories. These top stories relay information that is currently making headlines in the news and offer an easy way to access these stories. If you are a news page who would like to rank for these top stories, it is important to remember that you need to keep your information as up to date as possible, because as soon as a piece of content has not been updated for a while, Google will register this as being old and out of date information.
Shopping Results
If you are looking for an item to purchase or are wanting to know the various prices on an item at various different stores, Google will provide you with a shopping results feature. This feature is designed to outline the most important aspects of a variety of different offers from different stores. Commonly included things are the price, inclusions, ratings and the store or website that is selling the item. For example, if you had to type in and search for camping equipment, an advertisement displaying the different results at different online stores will be placed at the top of search engine results pages. This makes it extremely easy for users to find the best and most affordable offers!
How Can Our Expert Team Help With SERP?
Our highly skilled and professional SEO consulting and SEO copywriting team has all the knowledge that you need to succeed when it comes to SERPs. As a brand that understands SEO and the impact that it can have on your visibility, we are able to help you in all aspects when it comes to optimising your content for SEO purposes! This ensures that you are able to rank as highly as possible on search engine results pages and bring in high-quality traffic that is sure to help your business succeed! Understanding all the features discussed and having the knowledge on how best to create and structure your content, we are able to use our strategies to uniquely help you with any and all of your SEO needs! Along with this, we have numerous search engine results page checkers and systems in place that can show you how far your rankings have increased on search engine results pages with the help of our SEO team! For more information on how we can help grow your business and improve your rankings on search engine results pages, please do not hesitate to contact us!
