What is Target Audience? How to Find It and Create Marketing Persona?

What is Target Audience? 

When you decide to create a new product or provide a service, one of the first things you need to consider is who is most likely going to want to purchase this item and how it will benefit them. Creating something or providing a service should involve the idea that a certain group of people will want to purchase this as it will improve the quality of their lives. This is not to say that people outside of this group will not decide that a certain product or service would suit them, but you must define your audience to ensure that you are marketing to the group of people that will provide you with the most amount of revenue. Deciding on who these people are is known as target audience analysis and figuring out how you define your target audience is a part of your SEO strategy that is extremely important. When thinking about who your target audience is and figuring out the best ways to market your product or service specifically to this group of people, it is important to fully understand what this term means. 

A target audience refers to the group of people that are most likely going to be interested in your product or service, they fit into a certain demographic, age group or gender and these different elements ensure that you have something to offer them. An example can be seen when looking at wedding dresses. If you are a shop that specifically sells wedding dresses, your target audience would be women, in their late twenties or early thirties, they would have to live near to your store so that they could try the dresses you offer on and they would probably fall within a specific socioeconomic class. Defining your marketing strategy using these unique details will ensure that this specific group of people will more than likely come across your advertisements and know who you are! This does not mean that people outside of this demographic would not buy from you, it just means that you have highlighted the group of people more likely to make a purchase and have used tactics that will gain their attention. Using information from gathering this data means that you are more likely to get their business compared to any other demographic or group of people! 

Why Is Finding Your Target Audience Important?

Marketing for your target audience is becoming more and more important as your competition grows, particularly when looking at your online presence. How you market certain products and the way that you use your marketing tactics to draw people in and convince them that your product or service would be beneficial to them is extremely important. When thinking about how important this part of marketing is, think about the tone that you would use with different groups of people. If you are having a conversation with a four-year-old boy, you would use a very different tone compared to if you were talking to his mother. The tone of voice and the way that you present different products or services to certain groups of people can determine whether or not you make a sale and can greatly impact your marketing tactics! This is why this concept is such an important one, and it is essential that you get it right! 

How Do Target Audiences Work?

Target audiences work by specifying and looking for a certain group of people who are more likely to be interested in the product or service that you are offering. Target audiences work by using this specific group of people to better market your offering, ensuring that those who see your ad campaigns are the people who are more than likely going to be interested in what you are offering. By ensuring that your advertisements are distributed in places that this group visits frequently and containing content that would interest them, you can increase the number of sales you make and the revenue that is streamed into your business! Target audiences, therefore, work to increase the amount of visibility that your ad campaigns receive and ensure that these advertisements are being streamed to the group of people most likely to be interested in purchasing what you are offering. 

What are The Types of Target Audiences?

When thinking about the types of target audiences, we are not referring to people directly, but more looking to define the types of groups that people will fall into. Understanding these different categories and determining the best and easiest to market your product or service within these groups will ensure that your target audience will find something to relate to.The following are the three main types of target audiences and a brief description of each one. 

Interest

Finding out what your target audience is interested in will make it easier for you to target these people, as you are able to understand not only what they want but also why they would want it. A large part of marketing is finding the best ways to promote certain items and understanding how your consumers are going to use them as this will help you to better advertise specific products and/or services! Knowing what your consumer is interested in also makes it easier for you to find ways to relate to them. A consumer is more likely to purchase a product if the advertisement is directed towards something relatable, something that they look at and go “I understand that feeling, I know what they are talking about!”. 

Purchase Intention

This group of people already have an intent to make a purchase, so you would not be describing what the product is to them. When marketing to this group, it is more important that you describe why it would make a good product or service for them to purchase, giving additional information and helping them to make an informed choice through the content that you produce. Describing the benefits of the product and how it works is often the best way to market to this group of people as this can convince them to complete the purchase. 

Subcultures

Subcultures refer to a group of people that have similar interests or experiences that make them the perfect consumer for your brand or business. When identifying subcultures, you are able to find better ways to relate certain products or services to certain groups of people through identifying these shared or similar experiences. Identifying subcultures that relate to your product or service, as well as your audience, will help you to find the best ways to market to these people. 

What are The Ways of  Determining Your Target Audience?

It is important that you know how to find your target audience and use all available resources to find out as much as you can. Having relevant information about who they are and what they need will ensure that your marketing campaign plays to addressing these issues and finding ways that your product can be advertised in a way that solves them. The following are just a few ways that you can determine who exactly your target audience is. 

Conduct Market Research

So now that we know what this concept means, how do you identify your target audience? One of the first steps to identifying who your target audience is is through conducting market research. Market research refers to tactics that help you to identify who your target audience is, gaining feedback into what kinds of products they would enjoy and what kind of marketing tactics they would react well to and be more inclined to purchase from. 

Analyse Your Customer Base

When it comes to creating a persona analysis and analysing your customer base, this is where you look at the needs and desires of your target audience. What do they like? What do they need? If you are producing a product, what type of materials do they like? Are they concerned with sustainability? Asking questions like these will ensure that you have a well-rounded idea of who they are and what kinds of needs they will have. 

Identify Industry Trends

Though you may think that target audience research is only about looking at the market, it is also about looking at the trends of the industry. Analysing what is popular at the moment within the industry you are in will allow you to gain an understanding of your audience and what they like. Coming up with the data and pulling information from your competitors and the market will ensure that you are equipped with all of the data that you will need to understand your market. 

Analyse Competitors

Your competitors are another area where you should put a lot of time and energy into researching. it is more than likely that your competitors are doping the exact same market research and trying to find the same information. if they are a successful brand or business, they would more than likely come up with and do research into who their target audience is and what they like. Using the information and data that your competition has gathered to better your target audience analysis will save you both time and money and so it is a very important part of the process. 

How To Reach Your Target Audience?

Reaching your target audience involves finding the best platforms and ways of attracting their attention. Certain groups of people are more inclined to go through certain channels and are more active on different platforms, so deciding on the best ones to use can make or break your target audience analysis. An example of how different groups of people are more active on certain platforms can be seen when looking at social media. When it comes to social media, certain groups are more active on certain platforms than others. Younger generations have taken to using things like Instagram and Tick Tock while older generations are more active on Instagram. Determining where your target audience falls and which social media platform they use more will help you find the best ways to market a product or service so that it is visible to your target audience. 

Why Should People Find Their Target Audience?

Now that you have a good understanding of how to find your target audience, it is important to understand why this is such an important part of the marketing process. Finding out who your target audience is equipped you with all the knowledge you need on how best to market your products to them and ensures that you have all the knowledge on who your audience is. Not knowing who your audience is can lead you to market to the wrong groups of people and not attract the right kinds of high-quality consumers. If you are a company that sells maternity clothing, there is little point in marketing i9t to teenagers, as they would have little use for items like this, which will lead to less profit and fewer consumers being driven to your webpage. 

What are The Advantages and Disadvantages of Finding Your Target Audience?

Advantages 

The advantages of finding your target audience centre around an increase in sales, revenue and site visits. When you are marketing to the right kinds of people, you are gaining attraction through the correct sales streams, with people who are actually in need of your services. Having a group of people learn about your product or service when they are in need of these specific items will ensure that you are profitable and will help increase the visibility you have within your consumer market. 

Disadvantages

One of the main disadvantages of finding your target audience is that you are planning on marketing to one specific group of people. Though others outside of this group may also come across your advertisements, it is more likely that they would be excluded from the market, and if they would be interested in an item that you are selling, it would not be marketed to them. Relying solely on one group of people can also be detrimental if you have not marketed your products correctly, and are advertising to the wrong target audience. This would mean that those who would be the most interested in a product or service would not find out about it through your marketing channels. This is why it is so important to get your target audience analysis right! 

How To Find a Target Audience and Create a Marketing Persona?

A marketing persona refers to the creation of the ideal customer, this persona is not a real human being and he/she is made up through using the knowledge you have gained in understanding who your target audience is. When creating a target persona, it is important that you are as detailed as possible, be sure to include things like his/her likes or dislikes, goals, profession, gender and where they live within this analysis. Through creating a marketing persona, you can better understand who your target audience is and how best to market your product or service to them. Your audience becomes more than just a list of attributes, but he/she actually becomes tangible and better to understand. 

What is The Difference Between Target Audience and a Persona?

A person refers to an actual person you have created, with individual and unique characteristics that define them. The difference between your target audience and a character persona is that your target audience is referring to a group of people while your persona is an individual who would fall within this category. You would use your target audience analysis to create a persona, which helps you to gain further insight into how your target audience thinks and reacts to certain things. To have a good marketing strategy, having both of these different tactics aligned will ensure you are marketing to the right audience. 

What is an Example of Target Audience?

Let us say that you are a business that is looking to sell maternity wear, your target audience would have to be a certain group of people, and in this case, it would be expecting mothers. To market these kinds of clothing to an entire market would be costly, and indirect tactics often have a low turnover rate. To ensure that your advertisements are directed and streamed towards the right kind of people, those who are more likely to purchase your maternity wear, you would need to find the best platforms and tactics to direct all of your advertisements to this specific group of people. Through determining the needs of your target audience and coming up with ways to identify them and separate them from an entire market, you are creating a way to directly interact with them! When it comes to trying to market maternity clothing, you would need to find the best channels to find pregnant women, and that is what your marketing strategy will be centred around. 

What Are The Tools Used in Finding The Target Audience?

Google Analytics

As many people use Google as their source of information, it is highly likely that searches for your product or service will be searched on this search engine platform. Google Analytics uses the data provided through searches to help you strategize and find out who your target audience is and what kind of people they are. Google Analytics will provide you with all of the information you need to find your target audience and provide you with content that the platform feels will more likely attract their attention. 

Cloohawk

For those who are looking to do most of their promoting across social media, Cloohawk is a great platform and tool to use! This target audience analysis tool will help you to find consumers who are the most likely to purchase your product or be interested in the services that you offer and they can even provide these users to you. By finding certain social media users to follow and helping you to build up a strong following, filled with high-quality consumers, you can better identify your target audience and market your product or service to them! 

Audiense

Another great social media tool to use is Audiense. This platform allows for brands and businesses to easily find who their target audience is on social media, it creates a report that you can use to target specific users and groups on social media platforms! The tool is also able to monitor connections between different people, offering you a wide consumer base.

AgoraPulse

Not only is it important to get followers on social media, but it is also important that you know the best tactics to monitor and create content that is relevant. AgoraPulse is a social media management tool that separates your audience based on a number of different features, including age and gender. The information that this tool provides will ensure that you are able to reach out and interact with a wide consumer network based on your target audience! 

What are The Effects of Finding Your Target Audience On SEO?

SEO is all about driving high-quality consumers to your website so that they purchase a product or service or complete the desired action. When it comes to targeting audience analysis and marketing to the correct group of people, you can be sure that your content will reach high-quality consumers, increasing your chances of them enjoying or needing what you have to offer. Though SEO is broader and looks to appeal to a wide network across a search engine, gaining high-quality customers will ensure that you make a sale and drive profits up. Having a defined target audience will only improve your SEO and make your business more profitable! 

How Does Markethinkers Help You Find Your Target Audience?

When it comes to stargazing and finding your target audience, there is no better team to have behind you than us here at Markethinkers. With a group of professional SEO consulting and SEO copywriting experts, you can be sure that your business and marketing is in the  best hands. With consumer networks growing and changing all the time, having a marketing team that is able to develop and identify who your target audience is and the best ways to market to these kinds of people, the profit your company makes and the effectiveness of your strategy will only improve! For the best team to help you find your target audience and achieve your marketing goals, look no further than Markethinkers!