What is The Definition of Yoast SEO?
Managing the upkeep and changes that come with SEO can be challenging which is why certain plugin tools have been developed to help your SEO and content marketing efforts! One of the best tools on the market today is the Yoast SEO plugin that can be used with WordPress! The handy Yoast SEO for WordPress plugin is able to help automate processes and optimise your website content easily, offering a great way to maximise your business’s efforts when it comes to keyword research and overall ranking on search engine results pages! While many of the features are automated, you would still need a team like Markethinkers to be your Yoast SEO guide. This helps to configure certain settings on the plugin to take care of certain things with the added unique human input to help strategize and design SEO plans!
What Does Yoast SEO Do?
Yoast SEO is a WordPress plugin tool that provides assistance when it comes to improving a website’s SEO features. Whether you are hoping to use it to perform an SEO analysis or are looking to see how the readability of the content may be impacting your ranking, the Yoast SEO plugin is extremely useful! When it comes to looking at what the Yoast SEO plugin does, it can help to manage many different SEO features! While this plugin does not take the place of an SEO team, it can help a business better understand features and allow a company or person who specialises in SEO to better configure and update SEO features on a website!
How to Configure the Yoast SEO Plugin After Installation for WordPress?
After you have installed the Yoast SEO plugin on your WordPress site, you will have to configure certain settings to ensure that you are getting all the information you need from this tool. Yoast SEO has many different features and tools available, some of which you may not want to use and others that you definitely do. Configuring the settings to enable and disable the required tools you will need can help the Yoast SEO plugin function more effectively and uniquely. The following is a brief look at just a few things to consider when looking at how to configure the Yoast SEO plugin after installation for WordPress.
Enable Advanced Settings Pages in Yoast Dashboard
Once you have downloaded the Yoast SEO plugin tool you will be able to see a dashboard tab that will enable you to use this tool. Here you will be able to see the issues that have been detected on the page, the features that you can enable and disable and the notification settings which can be adjusted to your specific preferences. Enabling the features on the dashboard will help to ensure that the plugin is able to detect certain things with SEO analysis, readability analysis and many other advanced settings that can help you improve your SEO!
Make Sure The Sitemap Yoast Uses is Working Correctly
Even though WordPress has updated its features to include a sitemap, the one that they have provided is very basic. A sitemap is incredibly important when it comes to SEO as it helps search engine crawlers easily make their way through your website, noting how the structure functions. This will ultimately help you rank higher on search engine results pages. As a sitemap is so important, ensuring that you are using one that is advanced is important, which is exactly why the Yoast SEO plugin has not removed this feature! It is important to ensure that Yoast SEO is able to configure and create a sitemap that is working correctly after having installed this plugin.
Configure Your Page Title Structure
Page titles are extremely important when it comes to SEO! The title tag will be one of the first things that a person sees on search engine results pages and this will determine whether they think that your content will be valuable to them. The Yoast SEO title check will not only ensure that you have written a good title but it will also help when it comes to checking the length and width of your title tag. Yes, you read that correctly! Since Google has changed its algorithms to check both the length and the width of title tags, using pixels rather than character counts, it is important that you have a tool that can help you to do this! This tool works in a similar way to the SERP preview tool that we use here at Markethinkers!
Let Yoast SEO Gather Information from Google Search Console
Google Search Console is an incredibly beneficial free tool that has been supplied by Google to help you monitor your website. When Yoast SEO and Google Search Console are allowed to work together, you can ensure that you are receiving the most accurate and relevant information! To properly optimise your website, you need to understand the optics behind certain features and results. Using these two tools together can help ensure that you are optimising your website with the best information and most reliable resources available.
Set Up Your Social Profiles on Yoast
Yoast SEO allows you to connect business social accounts and allows for the optimisation of the content you post to these social media accounts! Social media is an incredibly important part of any business’s marketing strategy and to ensure that the content you post is in line with SEO, Yoast SEO has developed certain tools to help you better connect with your audience. One of the most beneficial tools is the Facebook preview tool which can be used to determine how certain posts will look after having been posted. This can help you in planning the content and structure of social media pages, ensuring that they look exactly how you want them to.
What are the Effects of Using Yoast SEO?
Using the Yoast SEO plugin can be a great way to improve your content and the visibility of your website on search engine results pages. Understanding how this tool works and the effects that it will have on your website is important as this can help to determine whether or not it would be beneficial for your unique business! As many different brands will function and work differently, Yoast SEO may not be for everyone. The following is a list of all the effects that using the Yoast SEO plugin for WordPress may have on your website!
What are the Benefits of Using Yoast SEO?
Yoast SEO can help your business in a variety of different ways, as you would have noticed from the above content in this blog. Certain businesses find this extremely useful, with many internal marketing teams relying on this plugin to help develop websites and ensure they are functioning optimally. The following are just a few of the advantages of Yoast SEO and how this tool can help you!
- Helps to determine issues: While many WordPress plugins may function to help to initiate SEO features and functions, very few are capable of reviewing what you already have. Yoast SEO plugin helps to develop current content and data by reviewing problems that you may have. These problems can be picked up early and then adapted to ensure that your website is properly optimised.
- Helps with keywords: Yoast can help to analyse content and the number of times certain keywords appear. Keywords are an important part of the SEO of any website as these words will indicate to search engine crawlers what your data is about. Having a certain percentage of keywords within your content will help a search engine better understand your information and rank your website for the most relevant searches. Yoast SEO helps you by analysing the number of times certain keywords appear, helping you to better optimise and construct your website to be more visible!
Are There Any Disadvantages of Using Yoast SEO?
While you may be hoping that Yoast SEO is able to deal with each and every one of the problems you may have when it comes to SEO, it is not a magic tool. Though it is easy to use, you have to have a certain amount of SEO experience to use the tool effectively. The following is a brief look at just a few of the disadvantages that may crop up when using Yoast SEO!
- Intent behind keywords: While Yoast SEO can be a great way to determine how many keywords you have, it may not understand the intent behind them. This is why it is extremely important to use a team like Markethinkers to help adapt content that can then be checked by Yoast SEO! This plugin does not replace an SEO team but rather helps them to function more optimally and may also help you to better understand how your SEO could be improved!
- Yoast SEO can be overscrupulous: If you have not correctly optimised the Yoast SEO plugin to suit your needs, you may be met with a large number of notifications and change suggestions that can be quite annoying. This is why you need to have your features adjusted to suit your unique needs so that the plugin only comments on aspects that are important to you! This is another reason why having a team like Markethinkers, who understand which features may be beneficial to your business, running your SEO strategy and Yoast SEO!
What Are The Tools Of Yoast SEO?
The use of Yoast SEO tools can be beneficial if you know what they are and how to use them! The following are just a couple of tools that can be used in this plugin and a brief description of how they can help you to improve your SEO!
Focus Keyword
Yoast SEO can be a great tool to use when it comes to looking at how many keywords you have used on certain pages! This is vital to ranking well as search engine crawlers will use these keywords as a way to determine what your content is about and the searches that you should rank for. They help in streamlining your content so that your website is displayed for relevant searches. Yoast SEO can help you by using a keyword/phrase tool that will analyse every page of your website and look for keywords that you type in. Knowing how many times certain words are displayed can help you to potentially add more words to your website that could help you to rank better!
Google Preview
Seeing how your website will look to users on search engines can be incredibly beneficial as it can help you plan out the best structure to attract customers. Yoast SEO allows users to see a Google preview of their website and see what customers will see. If information is not sitting nicely or does not look as good as it should, it gives you the opportunity to adjust the structure to something better and more appealing.
Readability
Yoast SEO is a great plugin if you are hoping to assess the readability of your website. A readability analysis will look at the flow of your content, assessing how easily a reader will be able to make their way through the information you have provided. It may also provide you with suggestions on changes for longer and more complex sentences, helping you to restructure them to be more easily read by users.
Social Media
Yoast SEO allows users to connect their social media accounts to the plugin, enhancing your ability to optimise social media content as well. In this new digital age, your presence on social media is significant. Optimising your social media pages can ensure that you get traction in terms of followers, likes and shares. If you have invested in the Yoast SEO plugin for your business, be sure to take advantage of this tool!
