What is TikTok Marketing? TikTok Marketing Tips

What is TikTok Marketing?

TikTok is a social media platform that has grown a massive user base in an extremely short amount of time, it has even been labelled as the fastest growing social media platform ever to exist! Some credit this platform’s growth to the Covid-19 pandemic, as brands, businesses and influencers had to find new ways to promote themselves and interact with their user base. TikTok has around 7 billion users worldwide, which makes it the 7th most used social media platform in the world. While many use the platform to scroll through and as simply a social media platform to enjoy, it has recently become a platform that is used for marketing as it allows for creativity of varying origins and also makes it easy to collaborate with others! It is a fast-paced social media platform and therefore sees a higher number of people engaging for a longer period of time, making it more likely for content to be seen. 

TikTok marketing is the promotion of content for business purposes across the platform and there are many different ways that this can be done. Tik Tok uses a unique algorithm by using hashtags and creating feed pages based on what users are interested in seeing. This is a great way to ensure that the content that you are creating is reaching the right people. It is far easier to go viral on TikTok than on other platforms as the content that goes viral is selected through the choosing of different videos that are unique and engaging to individual users. Many brands and businesses use influencers to promote their content, as these specific people have many different followers and a wide reach! 

Why Should Brands Use TikTok Marketing?

When it comes to TikTok marketing content, brands and businesses can definitely be using this platform to their advantage! One of the biggest advantages to consider when it comes to TikTok marketing is the algorithm that this social media channel uses. The algorithm connects specific users to content that they may be interested in, ensuring that the creative efforts that go into creating content for this channel are not wasted and gets to those who are interested in seeing what you have to offer. TikTok marketing examples show that this form of marketing leads to exposure and an increased amount of brand awareness within specific and targeted audiences! Through the use of hashtags, TikTok generates specific feeds for specific users, all based on the content that they are interested in! If, for example, you are a brand or business that sells makeup. Using the correct hashtags will ensure that your content is seen by like-minded individuals who would be interested in seeing what you have to offer. This channel also uses things like location and language to connect the best people and brands to one another! 

Accessibility

TikTok is a marketing tool that is easily accessible to a number of different people all over the world, all you need is an internet connection and a free TikTok account! With so many different people on the platform and a global reach of over 1 billion people, if you are able to use TikTok marketing in the right ways, it can be extremely beneficial to your business. 

Popularity

As a platform that is used by over 1 billion people, you have a massive target audience without having to try very hard. With the TikTok algorithm working in a way that connects content to users who are most likely to enjoy it and find it interesting, you can fully focus on the content you create rather than finding the right audience. TikTok marketing almost reverses the standard practices of marketing and potential customers are directed to you through your content as opposed to it being the other way round. 

Sales

Increasing sales is all about creating awareness about who your brand is, what you do and creating ways that you can show how your product or service would be beneficial. Paid advertising, links back to your website where a consumer can make a purchase and clear call to actions embedded within your posts will ensure that you are selling your products and services effectively through the platform! 

Effects of Influencers

TikTok influencers are those who have created a name for themselves through the platform, gathering hundreds of thousands of followers who are interested in seeing the content that this person has to offer. Using influencers to promote your brand or business can be extremely effective, and the number of sales generated and the exposure that you get can triple overnight with just one post! TikTok marketing is becoming a very popular way for businesses to market themselves because of the extensive user base and fast-paced generation of leads, this is all helped with the use of influencers who can help to grow your presence on the platform quickly. 

What are The Advantages of Using TikTok For Your Brand?

TikTok for business is extremely advantageous, with many positives coming out of simply setting up and being active on this social media platform. TikTok marketing and business accounts provide ways to monitor performance, they give audience insights into the content that you are producing and releasing and they also provide creative tools that empower businesses.

How to Set up TikTok for Business?

As with many other social media platform, setting up a business account is different from setting up a standard account. TikTok business account setup is extremely easy and can have long-lasting benefits when it comes to improving and expanding on brand awareness and the reach that your account has. When setting up your business account, all you have to do is download the social media platform and sign up to register your brand. Once you have been registered and have opened your business account you need to click on the “Me” tab and then click on “Manage Account”. It is here that you will be able to “Switch to business account” and choose the category that best describes who you are and what your business does! From here you are free to get creative and start producing and releasing content to the TikTok user base! 

What are The Types of Ads Available on TikTok? 

Tiktok Influencer Marketing

TikTok influencer marketing is a sort of outsourced advertising for marketers across this social media channel. While you yourself may not have access to a large user base, there are others in different industries that may have a large following of people who are able to reach out to their user base and promote your product. These influencers work for a fee and they are able to either share content that you have created to their user audience or create a TikTok based on what their users would be interested in while promoting your brand or business. TikTok marketing using influencers is a great way to reach a large audience quickly and can help smaller businesses or new TikTok accounts to quickly generate leads without having to do much work. The cost for something like this would depend entirely on who the influencer you are working with is and their following. 

Creating Your Own TikToks

You are also able to create and make your own Tiktok videos yourself, and if you have a graphic designer and videographer, this would be a great way to create in-house content. Creating your own Tiktok videos definitely has its benefits and it can ensure that your vision is emulated perfectly! When creating your own videos, it is important to keep up to date with the different current trends and hashtags used within your specific industry. This will ensure that your content is as far-reaching as possible. 

TikTok Advertising

There are many different types of TikTok ads, a few of these include brand takeover ads, top view ads, branded hashtag ads, and branded effect ads. This kind of advertising is not free, though TikTok does make it easy to set up and supplies you with a budget and schedule of the ads and the metrics surrounding them. These types of ads are effective and quick, promoting your content across many different relevant streams! 

How to Create a TikTok Marketing Strategy?

Creating a TikTok marketing strategy is much like creating a strategy and plan for any other platform or marketing channel. Through marketing on TikTok, you can create specific lines of communication between yourselves and your followers, ensuring that the content you are producing is what they want to see. The following are a few TikTok marketing tips for creating a marketing strategy! 

Get Familiar With TikTok

TikTok is a relatively new kind of social media platform and it is therefore important to get yourself well acquainted with it! Learning how to properly implement different tools and create different strategies that are specifically designed for TikTok marketing will help to ensure that you are using every possible tool to your advantage. Be sure to familiarise yourself with not just the tools but also the metrics that TikTok supplies specifically for business accounts! 

Define Your Target Audience

When it comes to TikTok marketing for brands and businesses, one of the best ways to ensure that your strategy and content are aligned with what your audience will want to see, you have to know who your target audience is. Defining your target audience will help your strategy be more in line with what your audience will want to see. Businesses can use different trends that their target audiences are using and watching to ensure that their content is seen by the right people! 

Perform Competitive Audit

Finding out what your competition is doing is a part of any marketing strategy. When it comes to creating a TikTok marketing strategy, this is no different. you need to be able to see what your competitors are doing in order to get an idea of what works and what does not. This can also open up an entire target audience easily and without much work on your side. competitive audits are all about seeing what your competition is doing 

Set Goals That Align With Your Business Objectives

Whether you are using TikTok marketing for small businesses or even for large ones, setting goals that are achievable and also in line with your objectives is extremely important when it comes to strategy. Knowing the things you are hoping to achieve will allow for you to monitor the metrics provided by the platform effectively and ensure that the content that you create is doing what it is meant to. 

Post Regularly

As with any other social media platform, in order to remain relevant and interact with your potential consumers and followers on a regular basis, you need to ensure that you are posting regularly. TikTok is a fast-paced social media platform, meaning that new videos and new trends are constantly replacing one another. To remain relevant and ensure that you are getting the reach you need to be successful, ensure that you are posting high-quality and well thought out content on a regular basis! 

What are The Effects of TikTok Marketing on SEO Strategy?

When it comes to TikTok SEO strategy, it is important to understand how relevant and important this social media platform is when it comes to SEO. By creating engaging and interesting videos that are relative to both your audience and who you are as a company, you can increase your visibility and the number of people that are streamed to your website. through links that lead back to your website from your TikTok account, you can attract users in ways that have never been seen before. The positive effects that TikTok marketing can have on your SEO ensure that it is a social media platform that should be used by brands and businesses! 

What are the TikTok Marketing Tips for Business?

Be Original

Creating fun, informative and original content will ensure that those who are accessing your content will find it exciting and enticing. While the large user base and billions of different videos make it easy to get to the consumer, it does mean that the content you create has to stand out from the rest. Many TikTok marketing experts use different TikTok marketing trends to create content that will be seen by the user in unique and original ways, ensuring that it is both relative while still remaining different from the rest of the content on the social media channel. 

Keep it Simple

While it is important that you are creating high-quality content across your TikTok account it is also important that you remember you will be posting content on a regular basis. Keeping your content as simple as possible will ensure that you are able to post on a regular basis. Also remember to do your research about the best trends to use when creating content, using things that are out of date will waste precious time and resources that you could be using to create relevant content! 

Connect in The Comments

As with any social media platform, creating an active user base is all about connections and interactions. By actively involving yourself in the comment sections of the videos that you post, you can show your potential customers that you are there and ready to answer any and all queries that they may have about the product or service you offer. Connecting to different people will also ensure that they will continue to see your updates and recognise your brand, perhaps going and following your page on other social media platforms or even visiting your website. 

Master The Trends

TikTok is all about the different trends and how different creators can use them to their advantage. The TikTok algorithm ensures that certain trends and videos are shown to a specific user audience, those who TikTok has determined will enjoy these specific kinds of videos. Using trends is a great way to get your brand into the spotlight and receive more views, and with the endless amount of different trends, and different ways to use them, it is an easy way for creators to get different ideas!