Author: Gülsün Aksakal

What Are Canonical Tags? Canonical tags are HTML elements webmasters use to inform search engines of the preferred version of a webpage. This is extremely useful when multiple URLs have identical or similar content. These tags help avoid duplicate content issues that can negatively impact a website’s search engine rankings.  Why are Canonical Tags Important For SEO? Canonical tags...

What is Retargeting? What Does It Do? Retargeting is a method of online advertising that helps to bring back users who have previously visited your website. Retargeting is based on the idea that users will encounter your brand’s ads while they are spending time on Facebook and Instagram after visiting your website. Retargeting helps to support a conversion loop, which aims to increase...