E-mail Marketing Guide: What is it and How Does it Work?
What is Email Marketing?
One of the most effective marketing campaigns to use when it comes to advertising your business offers is through email! Email is a great way to reach your target audience and stream content as nearly everyone has an email address that they check daily! This makes it extremely accessible and offers a business the opportunity to remind customers of the offers that they...
What is AIDA Model in Marketing?
What is the AIDA Model?
The journey that your customer takes as they make their way through your purchasing process is extremely important. This journey has a large impact on whether or not your business will make a sale and can impact how effective your business’s sales strategy is! The AIDA model is one of the models that is used in marketing and advertising to describe the steps that...
Click-Through Rate: How Can You Increase Your CTR?
What is Click-Through Rate (CTR)?
Using metrics to measure the effectiveness of the advertisements and digital marketing campaigns that you release is extremely important as this can help you to decipher whether or not an ad is working. There are many different metrics that are used to measure the effectiveness of advertisements, one of which is click-through rate (CTR). CTR is a metric used...
How Do We Use Google My Business Pages for SEO?
What is Google My Business?
As the search engine with the most search market share in the world, optimising your content to rank well on Google is vital for success. You may be wondering, how do I add my business to Google and reap the benefits offered by this search engine? Google My Business is a free tool that has been provided by Google to allow business owners to manage their online...
How Important is SEO for SaaS?
What is the Definition of Saas?
SaaS stands for Software as a Service and it is defined as a delivery model for software apps. This type of software is hosted by a provider and is made available to customers over the internet. Instead of installing and maintaining software on your own computers or servers, you can access the software through the internet or an app. There may be a fee involved,...
LinkedIn Marketing Guide: Creating A Better Future For Your Business
What is LinkedIn?
LinkedIn is a social media platform that has a direct focus on businesses and employment opportunities. Unlike other social media platforms, LinkedIn was created for the sole purpose of increasing engagement between businesses, employees, industry experts and those who are on the hunt for new employment opportunities. The connections developed within this space have become...
What is NAP Consistency? Why It is Important for SEO?
What is NAP Consistency?
When a person is looking for information on the best products or services to purchase, search engines are designed to specifically look to provide them with local businesses. This is due to the fact that a search engine’s aim is always to provide its users with the most reliable and relevant information available, and it is important that your business is using...
What is the Yoast SEO? How Does It Work?
What is The Definition of Yoast SEO?
Managing the upkeep and changes that come with SEO can be challenging which is why certain plugin tools have been developed to help your SEO and content marketing efforts! One of the best tools on the market today is the Yoast SEO plugin that can be used with WordPress! The handy Yoast SEO for WordPress plugin is able to help automate processes and optimise...
What Is GDPR? Is WordPress GDPR Compliant?
What Is General Data Protection Regulation (GDPR)?
Websites and companies collect a wide range of personal information from their users, this information is given by the user but it is not available for websites to do what they please. It is important that the personal information of those who give their data to companies is strictly protected and that the person who has supplied the...
What Are 301 Redirects? Why You Need to Implement a 301 Redirect?
What Are 301 Redirects?
The functioning of websites can often be confusing with many different elements that are needed to ensure that users are able to access web pages easily. You may have moved your page to a new location, changed your domain name or you may have even found a broken URL on your website. These are common issues and changes that may crop up and it is important that you have...