What is a User Agent? How Do We Use User Agent Information for SEO?
What Is a User Agent? What are The Types?
A user agent is a software that has been developed to help a user better communicate with network servers. This software acts as a go-between for the user and the web server, almost like a real estate agent would be the mediator between a seller and a buyer. A user agent for browsers will collect the user’s information and instructions, process...
What is PPC? What Is The Difference Between SEO and PPC?
What is PPC?
As the internet has become the go-to place when it comes to advertising, different models and methods of advertising have been developed. PPC, or pay-per-click, is a model of internet marketing whereby the person or business advertising will pay the advertisement publisher a fee every time the link that was published is clicked on. PPC is considered a way to drive traffic to your...
How Should the Migration Process be Managed in SEO?
What is SEO Migration?
When a website is first designed, it usually would have to undergo certain adaptations as your business grows and changes. As these changes occur, it is imperative that you are not doing anything that could impact your SEO. So what is a site migration and how can I ensure that this process does not damage my SEO? A site migration is referred to as any changes that a...
Outreach Marketing and It’s Advantages
What is Outreach Marketing?
The world of business and marketing is only getting more and more competitive, with new companies looking to expand into new markets and potentially converge on their own target audiences. Marketing is not something that you can just let sit stagnantly and you need to be coming up with new ideas around the clock to ensure that you keep the attention of potential...
What is “Googlebot Can’t Access CSS/JS Files” Issue?
What is the Structure of an Internet Page?
Websites can be structured and set up in a number of different ways, though many ultimately look like a pyramid of sorts. You have a home page, different category pages and subcategories that you can follow. No matter what type of structure your web page has, there are going to be a few features on it that can help your website to function better,...
What is Neuro Marketing? How Is It Used By Brands?
What is Neuromarketing?
The brain is the most complex part of the human body and while a lot of research has been compiled to better understand it, research is being done nearly every day that reveals something new about what makes us tick! A new development in the world of neuroscience is looking at what makes us compelled to take certain actions; is it the colour of the advertisement we just...
What are The Types of Keyword Match Types?
What Does Keyword Match Types Mean?
Keywords are an important element of SEO as they help search engine crawlers better understand web content and match searches according to relevance based on these keywords. There are different types of keywords as well as different keyword match types that need to be considered when looking for the most appropriate keywords to use. So what are keyword match...
What is the Bounce Rate, How to Reduce it?
What is Bounce Rate?
There are many different elements and features of a website that can let you know whether your target audience is reacting well to the content you produce. It is important to know this information as it can help you to better understand what your audience is looking for and if your content is not being reacted well to, it gives you the opportunity to make some changes. One...
Youtube SEO: How to Optimize Videos?
What is YouTube SEO?
Marketing has grown exponentially over the last few years with new and exciting ways for brands and businesses to better promote themselves to their target audience. With this growth has come tons of different methods that can be used, from social media marketing to paid advertisements, and to successfully compete against your competition, you have to be prepared to use...
Visual Analysis: What is Data Visualisation?
What is Data Visualisation?
It has been proven that one of the very best ways for businesses and organisations to display their information is through visual stimuli. Creating fun, interactive and vibrant content that displays who you are and what you do in a visual and graphic way can help to better your audience’s understanding of you! Data visualisation is the field of study that...