Author: Markethinkers SEO Ekibi

What is a Landing Page? It is important that a website have a captivating page that users land on when they click on a link, usually on your website itself. A landing page is a go-between for potential customers and usually includes promised information that was included in the content where the link was found. The main purpose of a landing page is to present information that converts a lead...

What is Inbound Marketing? Inbound marketing refers to any sort of marketing strategy where you are using content to attract customers to you rather than you going out and initiating conversations with them. Inbound marketing should be your overall goal when it comes to strategy as it is the most effective and requires the least amount of effort! Getting clients to come to you is not as easy...

What is A/B Testing?  The content that marketers create and post on websites, apps and even social media pages is developed with the intent of pursuing customers and getting them to make a purchase. The content that is created has to be thought out and developed with the intention of converting sales, but often it is hard to see whether or not the data that is posted is doing what it is meant...

What is Google Pagespeed Insights? When developing your website it is important to have ways that you can monitor and check its performance of it, ensuring that those who visit any page are having a good experience. Through monitoring of specific metrics and data, you can analyse how your webpage is functioning and what you can do to improve the experiences that your users have. One of the...

What is a Content Management System (CMS)? Websites are becoming more and more important in the world of business, and without one, you are basically considered to be living in the dark ages! As it becomes more and more necessary to have a website as a business, there are new ways that have come about so that everyone, no matter how technically challenged you may be, can create and run a...

What is Influencer Marketing? Getting the name of your brand or business out into the world is a big part of developing your identity and gaining new clients. With social media marketing and the growth of social media platforms, new ways have been developed for how a brand can increase the size of its reach! While a brand itself may not have that many followers on social media platforms,...

What is Google Analytics 4? Knowing the number of visitors who are streamed to your website and being able to measure the engagement that specific pages receive is an important part of website metrics! Having this kind of information is vital if website owners are going to know how to improve certain features on their websites. Measuring these kinds of metrics ensures that you are able to...

What is an SSL Certificate? When you send off a letter in the mail, you will make sure that it is properly sealed so that no one can open it and read the content without you, or the person receiving it, knowing. Sealing an envelope protects the messages within and ensures that the data within it is safe and will get to the person who you are sending it to, without being compromised. An SSL...

10 Useful Books to Read on Digital Marketing Using all the tools that you have available to you when it comes to improving your business is an important part of developing any brand. Having a good book about digital marketing to help you think of new and innovative ways to present yourselves to your audience can help increase sales and help you to better relate to your customers. The following...