Web Design Importance in SEO: How to Create an SEO-Friendly Website?
What is an SEO-Friendly Website?
Website design is no longer just about creating a website that functions well and is easy to navigate, it is now also important that a website be SEO-friendly and able to attract search engine bots, and allow them to easily navigate and rank a page. This ensures that your website will rank higher on search engine results pages, making your website more visible...
What is TikTok Marketing? TikTok Marketing Tips
What is TikTok Marketing?
TikTok is a social media platform that has grown a massive user base in an extremely short amount of time, it has even been labelled as the fastest growing social media platform ever to exist! Some credit this platform’s growth to the Covid-19 pandemic, as brands, businesses and influencers had to find new ways to promote themselves and interact with their user...
What is The FAQ Page? How to Create an SEO-Friendly FAQ Page?
What is an FAQ Page?
When running a business or organization, you may come across a number of different questions that you receive from clients that are very similar. To prevent having to repeat the process of answering the same questions numerous times, it would be a great idea to include an FAQ page on your website! An FAQ page, or frequently asked questions page, will be able to highlight...
A Marketing Strategy: What is Growth Hacking?
What is Growth Hacking?
Whether a brand has been around for years or is just starting up and looking to gain exposure, growth is an extremely necessary and important part of any marketing strategy! The rate at which your brand expands and your target audience becomes aware of who you are and what you do can determine your success, and many businesses need quick ways to increase their growth...
What Are Breadcrumbs? Benefits of Using Breadcrumbs for SEO
What are Website Breadcrumbs?
The phrase ‘follow the breadcrumbs’ means to follow the hints and clues that are left behind to get back to where you might have come from. Upon hearing this phrase, the first thing that may come to mind is a fairy tale story of a brother and sister who make their way through the woods, and while Hansel and Gretal did indeed follow the breadcrumbs, we are talking...
What is Mobile Friendly SEO: What is Mobile Optimization?
What is Mobile-Friendly SEO?
Mobile devices are becoming a very important aspect of the development of websites and SEO. As mobile devices become smarter and more capable of functioning like any PC, it is important that websites take mobile site visits into consideration when they structure and create the website itself. Being able to view and use a website on a mobile device as well as one...
Which Social Media Channels Should You Use for Your Brand?
What are Your Social Media Strategy Objectives?
Social media is one of the latest forms of marketing, and in recent years, it has become the best way for brands and businesses to promote themselves to a wide user audience. With billions of people from all over the world active on a number of different social media platforms, it is important that brands and businesses use these networks to...
What is Content Marketing Funnel? How to Create It?
What is a Content Marketing Funnel?
Marketing has become about more than just promoting a business, product or service and as the world and markets have become so much more competitive, it is incredibly important that marketers and businesses use every available resource to better understand their clients. Understanding how a potential customer experiences the buying process can make or break...
Beginner’s Tips Guide: How to Increase Website Visibility?
What is Website Visibility?
As the internet grows and search engines have a wider variety of different websites to choose between and place on search engine results pages, it is becoming important to understand web visibility and how it can impact the amount of users who visit and find your website. Website visibility refers to the process of optimising different elements on your webpage so...
What is a Podcast Marketing Strategy and What are The Benefits?
What is Podcast Marketing?
Using every opportunity to market yourself or your business to those around you is an extremely important part of advertising and there are many different channels that you can use to do this. As the world of marketing grows and more brands and businesses scope out different opportunities and ways to promote themselves and their businesses, it is important that you...