What Is Social Media SEO? How to Use SEO for Social Media Marketing?
What Is Social Media SEO?
Many assume that SEO is impacted only by the elements that appear on a webpage, and while these factors do greatly contribute to increasing rankings and helping to improve SEO, there are other platforms and ways that you can help increase your search engine optimization! Social media platforms offer many great opportunities whereby you can increase the amount of...
Guide for Beginners: How to Using Google Data Studio
What is Google Data Studio?
Data is an important part of every brand or business, and as metric tools and devices become more advanced on the different insights that they can provide and metrics that they share, it is becoming important that this data be easily read and shared across entire organisations. The Google Data Studio is a platform that has been developed to transform your metrics...
Google Search Console Guide: How to use It for SEO?
What is Google Search Console?
As one of the top search engines around, Google is who you should be looking to impress when it comes to your SEO. Luckily for us, Google has many different tools that can be used to measure metrics and make adjustments when it comes to on-page, off-page and technical SEO elements that the search engine monitors, ensuring that you are able to optimise your...
What is Google Analytics?
What is Google Analytics?
As one of the most widely used search engines in the world, Google has created a name for itself in the world of online marketing, as brands and businesses have taken to using search engines like Google to better promote themselves and their offerings. As online marketing grows and becomes a more popular way to promote yourself and your company, it is important that...
Linkedin Marketing Guide: What is LinkedIn and How Does it Work?
What is LinkedIn?
As a platform that is used all over the world to connect businesses to people and provide opportunities to promote things like advertisements, job postings and much more, LinkedIn is a great way to drive traffic and sales while getting the opportunity to market opportunities to potential employees! This professional network is quickly becoming one of the most used social...
What is a Domain Name? Methods to Get a Free Domain Name
What is a Domain Name?
When creating a website, you have to ensure that users will be able to type in an address to be able to find the website. With so many different websites across the internet, ensuring that you have a unique name and address to help users find you easily is an imperative part of having a good and functioning website. When creating this name, it is referred to as your...
What is SERP? Why Are SERPs Important for SEO?
What is SERP?
Search engines are one of the best tools to use to promote your webpage, and scrolling through Google provides brands and businesses with the best and most affordable advertising around. Gaining organically sourced traffic through search engines can be extremely beneficial, but it is becoming more and more important that your page be appropriately optimised to ensure the best...
What is Accelerated Mobile Page (AMP) and Why is It Important?
What is an Accelerated Mobile Page (AMP)?
In today’s fast-paced and technologically advanced world, smartphones are the most used devices to make purchases, surf the web and connect to social media platforms. As the smartphone industry grows and overtakes desktops, it is becoming more important that the same attention and ad-spend given to your creating the perfect desktop experience is...
What are B2B and B2C Marketing? What are The Differences?
What is B2B Marketing?
Not all business sales go straight from a company to a consumer, and often, businesses rely on other businesses when it comes to sales and purchases! B2B refers to sales that happen between two businesses rather than the standard business to consumer sales. For example, if a company sells paper to another business, this is referred to as a business to business...
What Are Internal Links? Internal Link Strategy for SEO
What Are Internal Links?
In order for web pages to function effectively, they have to be able to communicate with one another and allow for users to easily make their way between different web pages on a website. So what is an internal link and why is it such an important part of SEO? If a user clicks on a link on a web page and is taken to another, you are clicking on an internal link! These...