Content Planning: How to Create a Content Plan For Social Media?
What is a Social Media Content Plan?
In the world of online marketing, it is no longer just enough to simply have a website to promote your brand or business on, as there are now hundreds of different channels that customers may use to find the best products and services to fulfil their needs. Social media platforms have grown in leaps and bounds over the last few years, and as they have grown...
What are Backlinks? What are The Advantages of Getting More Backlinks?
What Are Backlinks?
The internet is connected through a series of links whereby users can make their way from search engines to websites and from websites to other pages that may hold valuable information. These different links are like the glue that holds the internet together and without them, internet users would not be able to make their way through various pages! There are different kinds...
What are Meta Tags? The Importance of Using Meta Tags for SEO
What are Meta Tags?
As search engines become more concerned about the relevance of content and the relationship between searches and the content that is ranked highly, they have come up with ways that pages can be optimised and understood. Meta tags are used to help search engines better understand what the content on a specific page is about, ensuring that it ranks for search queries whereby...
What is Screaming Frog? How Can You Use This SEO Tool?
What is Screaming Frog?
As the world of online marketing grows and your online presence becomes more and more important, it is becoming vital that you use all available resources to manage and influence your SEO! Screaming Frog is one of the best SEO tools around and it is able to help you to manage audits and impact a number of different SEO features on your website. Without tools like...
What is Duplicate Content And Why is It Important?
What is Duplicate Content?
As developments within the world of SEO and content marketing grow, and brands and businesses become more aware of how their online presence can impact their content strategy, it is becoming more and more important to be aware of different elements that can harm your overall online marketing strategies. When it comes to content, search engines are becoming more aware...
What Are Long Tail Keywords? Why Should You Make Use of Them?
What Are Long-Tail Keywords?
Keywords have been one of the most prominent SEO factors since Google and other search engines began developing algorithms to structure search engine results pages. Using the best keywords can help your content remain relevant and informative, ensuring that your webpage ranks as high as possible on search engine results pages. Having a high ranking will mean that...
What is Evergreen Content? Why is It Important for SEO?
What is Evergreen Content?
Content is an extremely important part of SEO and it is the basis from which users are able to get an idea about who you are as a brand or business. When creating and structuring the content that you are going to distribute across your website or marketing campaigns, considering how you want to come across and the type of information that you are going to provide...
How to Do a Competitor Analysis? What You Need to Know About Competitor Analysis
What is Competitor Analysis?
In today’s age of technological advancement, where the world of online marketing is constantly growing and changing, it is becoming more important than ever, to use every resource you have to gain momentum and surpass the strategies of your competitors! Whether you have identified a specific brand or business or are simply scouring for potential competitors,...
What is a Broken Link? What Causes a Broken Link and How to Do Fix It?
What is a Broken Link?
Getting around a webpage or getting from one website to another is done by clicking on different links. These links allow for users to quickly make their way across the internet, and having them in perfect working order is the best way to ensure that users have a good experience with your webpage. A broken link refers to web pages that cannot be found or accessed by...
What is Black Hat SEO? Why is It Harmful?
What is Black Hat SEO?
The world of online marketing has only grown over the years, with brands and businesses needing to improve how they market to their consumers and remain relevant when it comes to online presence. Through the development of online brands and businesses, SEO techniques have had to become sharper, smarter and more capable of ensuring rankings! Many brands and businesses...