What is Voice Search? How Can You Optimize Your Website for Voice Search?
What is Voice Search?
As technology grows and develops, becoming more advanced and capable of new things, different elements and features on websites, different technologies and apps have begun to grow at a rapid pace. With the addition of new and interesting features, it is becoming important to learn how to use these new features to the best of their ability and understand how they work....
What is Call to Action (CTA)? Why is It Important?
What is Call to Action (CTA)?
In the world of marketing and sales, it is important that you have content that is designed to draw customers in and convince them that the product you are selling or the service you are providing should be something that they should purchase. A call to action phrase (CTA) refers to the prompt that brands and businesses design to convince customers to make a...
What is Keyword Cannibalization? How to Fix it?
What is Keyword Cannibalization?
Similar content on web pages is pretty unavoidable, as the topics that we discuss are often intertwined with one another, leading to similar keywords and phrases being used across an entire website. So what is keyword cannibalization and how does it impact SEO? Keyword cannibalization refers to instances where the same keywords or phrases are used throughout an...
What is CDN? What Does It Do?
What is CDN?
A CDN refers to content delivery services and it exists to ensure that websites are able to load quickly, wherever they are in the world and no matter how far away they are from the origin server. This large network of servers is able to cache certain requests and content easily by connecting to the server nearest to wherever you are. CDNs can be thought of as a way to move...
Affiliate Marketing: How Does the Affiliate Marketing System Work?
What is Affiliate Marketing?
In today’s age, marketing is an extremely important part of any business or brand’s identity, it is a way that they are able to create awareness around what their company does, the products or services they sell and how they can help their customers improve their quality of life. While this is an important part of any brand’s identity, it is also often...
What is Marketing Funnel? How Do They Work?
What is a Marketing Funnel?
Marketing is a process and an industry that has grown and developed over the last few years as brands and businesses have grown and the industry has become more centred around developing marketing tactics to draw customers in and lead them to make a purchase. The process is one that has recently begun to centre more around the customer, finding out how their...
How to Do Keyword Research for SEO?
What is a Keyword?
As you learn to optimise a webpage and create a space whereby users and search engines can better understand and interpret your work, streaming more traffic to your webpage, you would have probably come across the term ‘keyword’ more than once. So what exactly are keywords and how can we use them to better optimise our web pages to be more in line with SEO practices? To...
What is Rank Math SEO Plugin?
What is a Rank Math SEO Plugin?
Rank math is one of the top WordPress SEO plugins with a host of different features that are each designed to improve your SEO and help to optimise your WordPress site to rank higher and attract more organic traffic. Rank Math is one of the newer Word Press plugins, but it should not be underestimated, and the newer features are specifically optimised to be...
What is Holistic SEO?
What is Holistic SEO?
As search engines develop and become more capable of processing different SEO elements and using them to rank web pages on search engines results pages, it is important that marketers and website developers become better at integrating and perfecting all SEO elements on a webpage. It is no longer good enough to just provide users with good information and content that...
What is Page Speed Analysis? Why is It Important for SEO?
What is Page Speed?
When browsing through pages on a search engine results page, you may click on a page that seems to be lagging, loading so slowly that you give up on it and return to the results page to look for other web pages. Why was this page so slow and how do I avoid this happening to my own webpage? It could have been slowed down due to a number of different things that would be...