Google Ads: What is Google Ads and How Does it Work?
What is Google Ads?As the online world grows and develops, with more and more brands and businesses taking the steps to promote themselves online, it is becoming increasingly more important to make sure that your website is seen by your target audience. To increase your visibility and traffic that makes its way to your website, Google has introduced Google Ads (previously known as...
Digital Marketing Guide: What is Digital Marketing?
What is Digital Marketing?Technology has become such a prominent aspect of our lives and the 21st century has seen the development and growth of the digital world. How we function, act and interact with our peers, colleagues and clients has become centred around this new digital realm. One aspect that has grown and developed in leaps and bounds as the internet and digital sphere has...
How to Do a Technical SEO Audit? What Is The Important?
What is a Technical SEO Audit?When ensuring that the technical elements of a webpage are acting effectively, it is important that a technical SEO audit is performed on web pages and websites as a whole. A technical SEO audit is responsible for ensuring the health and effectiveness of the technical SEO elements that are on a webpage and reports back what needs to be adjusted and fixed...
What is DuckDuckGo Search Engine?
What is DuckDuckGo Search Engine?DuckDuckGo is a search engine platform that has named itself as a Google search rival, with its main difference being that it has pledged itself to not releasing or using any of your private information. We have all had an instance of using Google, or any other search engine, to search something and then for the next few days, all we see in the...
What are The WordPress SEO Tips and Best Practies?
What is WordPress?WordPress is an exceptional content management system, or CMS, that allows you to design, create and manage a website easily, with certain customizable features and templates that provide the backdrop for your own online platform! Website building used to be extremely hard, with technical aspects only being designed and created by those who understood every facet...
Content Strategy Software: How It Makes a Content Strategist’s Life Easier
What is Content?The term content is often referred to as the information we write about and provide to customers, but it is actually an umbrella term that includes so much more! The images you see in a newspaper, the information you read online, and even the video that you watch on your television all refer to different kinds of content on many different kinds of platforms! When it...
SEO Tools: Types of SEO Tools and Their Intended Use
What are SEO Tools?Search Engine Optimization is the process of optimizing your webpage according to predetermined ranking factors that influence how your page is ranked on search engines like Google. This is a very important process because where your website ranks on a search engine can greatly influence the amount of traffic that your webpage receives. SEO tools refer to the...
What Does Wayback Machine Do And How to Benefit From It?
What Does The Wayback Machine Do?The Wayback Machine is sort of like a time machine or archive platform for the internet and it allows for users to be able to see and review archived versions of websites and webpages. Some of you may be sitting and asking how this could be useful and why it is done, and the answer is quite simple, just like any other historical event, artefact or...
What Is Google Trends? How To Benefit From It For SEO?
What is Google Trends?Google Trends is defined as an exploratory tool that provides marketers with information about trends over a certain time period and it can also be used to evaluate the top search questions that are asked on Google from various countries and across different languages. This exciting tool is also popular for how it presents this data, and the graphs provided show...
What is Trustpilot? How to benefit from Trustpilot for your SEO success?
What is Trustpilot?With so many different sources of online information about websites and businesses, it is becoming harder and harder to know who to trust and rely on. It is for this reason that websites like Trustpilot have been developed as they are proving to be one of the best ways to monitor, report on and analyse how a brand or business actually works and whether or not they...