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Kitap Önerileri

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pazarlama 3.0 philip kotler

Aralık 25, 2020Yazan MarkethinkersKişisel Gelişim Kitap Önerileri

Pazarlama 3.0 – Ürün Merkezli’den İnsan Merkezli Pazarlamaya

Pazarlama 3.0 ile pazarlama yeniden tanımlanıyor. Pazarlama 1.0 – Ürün merkezli pazarlama Pazarlama 2.0 – Müşteri merkezli pazarlama Pazarlama 3.0 – Değer merkezli pazarlama Pazarlama, sanayi devrim ile birlikte ürün merkezli bir anlayışla başlamıştır. Pazarlama 1.0’da ürünleri standartlaşmış şekilde ve çok üretmek, kitlesel pazarlama yaparak satılmasını...

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