What Does Broken Link Mean? A broken link can be defined as a link that does not work when clicked, in the shortest definition. In a longer definition, a broken link is where a link on a website cannot access the target page. Broken links can occur for many reasons,
What Are Canonical Tags? Canonical tags are HTML elements webmasters use to inform search engines of the preferred version of a webpage. This is extremely useful when multiple URLs have identical or similar content. These tags help avoid duplicate content issues that can negatively impact a website’s search engine rankings.
What is the AIDA Model? The journey that your customer takes as they make their way through your purchasing process is extremely important. This journey has a large impact on whether or not your business will make a sale and can impact how effective your business’s sales strategy is! The
What is Email Marketing? One of the most effective marketing campaigns to use when it comes to advertising your business offers is through email! Email is a great way to reach your target audience and stream content as nearly everyone has an email address that they check daily! This makes
What is the Definition of Saas? SaaS stands for Software as a Service and it is defined as a delivery model for software apps. This type of software is hosted by a provider and is made available to customers over the internet. Instead of installing and maintaining software on your
What is Google My Business? As the search engine with the most search market share in the world, optimising your content to rank well on Google is vital for success. You may be wondering, how do I add my business to Google and reap the benefits offered by this search