What is Click-Through Rate (CTR)? Using metrics to measure the effectiveness of the advertisements and digital marketing campaigns that you release is extremely important as this can help you to decipher whether or not an ad is working. There are many different metrics that are used to measure the effectiveness
What is LinkedIn? LinkedIn is a social media platform that has a direct focus on businesses and employment opportunities. Unlike other social media platforms, LinkedIn was created for the sole purpose of increasing engagement between businesses, employees, industry experts and those who are on the hunt for new employment opportunities.
What is Content Pruning? Content pruning is the process of reviewing, removing, merging, or updating outdated or underperforming content on a website to improve its overall quality and relevance. The purpose of content pruning is to remove content that is outdated or has unnecessary information, thus improving the user experience
What is Retargeting? What Does It Do? Retargeting is a method of online advertising that helps to bring back users who have previously visited your website. Retargeting is based on the idea that users will encounter your brand’s ads while they are spending time on Facebook and Instagram after visiting
What is Viral Marketing? Viral marketing is a strategy that aims to promote a product or service by encouraging people to share it with others, typically through social media or other online platforms. The goal is to create a “viral” effect, where the message spreads rapidly and widely, potentially reaching
Google announced on its Search Central Twitter account on December 14, 2022, that it will make an update to eliminate the effect of unwanted links in the relevant month. We wanted to provide you with information about what the link spam update is and how it will affect the websites