What is PPC? As the internet has become the go-to place when it comes to advertising, different models and methods of advertising have been developed. PPC, or pay-per-click, is a model of internet marketing whereby the person or business advertising will pay the advertisement publisher a fee every time the
What is SEO Migration? When a website is first designed, it usually would have to undergo certain adaptations as your business grows and changes. As these changes occur, it is imperative that you are not doing anything that could impact your SEO. So what is a site migration and how
What is Outreach Marketing? The world of business and marketing is only getting more and more competitive, with new companies looking to expand into new markets and potentially converge on their own target audiences. Marketing is not something that you can just let sit stagnantly and you need to be
What is the Structure of an Internet Page? Websites can be structured and set up in a number of different ways, though many ultimately look like a pyramid of sorts. You have a home page, different category pages and subcategories that you can follow. No matter what type of structure
What is Neuromarketing? The brain is the most complex part of the human body and while a lot of research has been compiled to better understand it, research is being done nearly every day that reveals something new about what makes us tick! A new development in the world of
What Does Keyword Match Types Mean? Keywords are an important element of SEO as they help search engine crawlers better understand web content and match searches according to relevance based on these keywords. There are different types of keywords as well as different keyword match types that need to be