What is Influencer Marketing?
Getting the name of your brand or business out into the world is a big part of developing your identity and gaining new clients. With social media marketing and the growth of social media platforms, new ways have been developed for how a brand can increase the size of its reach! While a brand itself may not have that many followers on social media platforms, especially if they have only recently joined one of these channels, there are other ways that you can promote your business! One of these ways is through influencer marketing! Influencer marketing is the idea that you can promote your brand through those who have a lot of followers on social media, getting your name, what you do and who you are out there to a large audience!
How Does Influencer Marketing Work?
Influencer marketing is important as it helps businesses grow their brand and promote to a large audience that they would otherwise not be able to reach. This type of marketing works by using a person who has a lot of followers to promote your business and your offerings. Many influencer marketing tactics revolve around you sending a product or offering a service for free to the influencer and they then share them using the product or service! If an influencer has a particularly large audience, you will more than likely have to pay on top of sending them the free item or service, but with the amount of exposure that you receive from this post, it will be well worth it!
Another tactic that is often used in influencer marketing is that those who follow the influencer may receive a code to get a certain percentage off of the product or service being promoted! No matter what tactic you use or how you use influencer marketing, it is a great way to get exposure for your business and expand your network of potential customers!
What are the Contributions of Influencer Marketing to Your Brand?
Famous Accounts And People Influence Purchase Decisions
More often than not, if we see an influencer using a product or service, it makes us want to use or have that product or service as well! It is human nature to be influenced by those who we look up to and envy, and influencer marketing uses this part of human nature to its advantage! This is why influencer marketing has become such a popular tool to use in the industry, and it has shown great results!
You Can Expand Your Audience
Using influencer marketing allows you to expand your audience, furthering your reach and increasing the number of sales you make! With influencers having tons of followers, often over half a million, this means that you are able to grow your business in ways that you would not have imagined! It is important that you consider who the influencer is and what their followers are interested in before agreeing for them to be your influencer as this can impact the number of people who are likely to purchase the product or service on offer. Expanding your audience is imperative for the growth of a business, and influencer marketing is one of the best and quickest ways to do this!
You Can Do Studies For A Specific Target Audience
As mentioned above, certain influencers have certain types of audiences and it is important you do a bit of research on the types of followers that they have. Having this information all in one place in a list of followers makes it far easier to do studies on a specific target audience! An influencer will have a specific target audience and generally, you will be able to see what kinds of followers they have by examining the different posts and other promotional videos that are released! Having all this information in one place makes it far easier to do studies on a target market, saving you time and money!
Increases Brand and Product Awareness
With so many brands and businesses within specific industries, it can often be hard to set yourself apart from your competitors! With influencer marketing comes an increase in both brand and product awareness, as more people are exposed to you and what you have to offer. This is great when it comes to the recognition of your brand, and if you get an influencer to do a few promotional videos or posts, you will soon be recognisable within a specific target market! For small brands and businesses that are just starting out, this exposure and brand recognition can make a world of difference and ensure that you grow within your specific industry!
Increases Your Visibility On The Internet
If an influencer is promoting your items on their social media platforms, they will also add a link to where their followers can make a purchase. This link will lead back to your website and increase the overall traffic that is streamed to your page! As we know by now, more traffic is very good when it comes to your SEO and having an influencer marketing strategy that centres around bringing people to your website are great when it comes to your visibility on search engine results pages!
What are the Things to Consider When Doing Influencer Marketing?
When looking to get into influencer marketing, it is incredibly important that you find the right kind of person, with the right kind of audience to promote your brand! If you are a business that sells clothing and accessories, you want to find an influencer who has access to the type of market who would want to wear and purchase what you have to offer. It is no use promoting to an audience that is not within your target market as this will see the lowest rate of return on the investment that you make!
